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Dating Website eHarmony's Ad Banned For Claiming Service Is 'Scientifically Proven' (bbc.com)
A dating website's claim that it used a "scientifically proven matching system" to pair up those looking for love, has been banned. From a report: An advert for eHarmony on the London Underground in July read: "It's time science had a go at love." The Advertising Standards Authority (ASA) called the claim "misleading." The online matchmaker said while it "respectfully disagrees" with the ruling, it will make its advertising "as clear as possible." The website was unable to offer the ASA any evidence that customers had a greater chance of finding love, despite claiming that its "scientifically proven matching system decodes the mystery of compatibility and chemistry." "Imagine being able to stack the odds of finding lasting love entirely in your favour," the advert read.
The problem with Dating in general, it is up to the guy to initiate the meeting. So the ladies often complain about too much traffic, while the guys complain about lack of responses.
So the guy that respects women will rarely get a response as they will sound boring, because they will be polite and respectful. While the jerk will lie and do whatever it takes to get noticed. So the women notices the Jerk.
If society approved the Woman and Men equally initiating the meeting, then chances are there will be a bit more equal chance of finding each other.
If something is so important that you feel the need to post it on the internet... It probably isn't that important.