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YouTube Toughens Advert Payment Rules (bbc.com)
YouTube is introducing tougher requirements for video publishers who want to make money from its platform. From a report: In addition, it has said staff will manually review all clips before they are added to a premium service that pairs big brand advertisers with popular content. The moves follow a series of advertiser boycotts and a controversial vlog that featured an apparent suicide victim. One expert said that the Google-owned service had been slow to react. "Google presents the impression of acting reactively rather than proactively," said Mark Mulligan, from the consultancy Midia Research.
[...] The first part of the new strategy involves a stricter requirement that publishers must fulfil before they can make money from their uploads. Clips will no longer have adverts attached unless the publisher meets two criteria -- that they have: at least 1,000 subscribers; and more than 4,000 hours of their content viewed by others within the past 12 months.
[...] The first part of the new strategy involves a stricter requirement that publishers must fulfil before they can make money from their uploads. Clips will no longer have adverts attached unless the publisher meets two criteria -- that they have: at least 1,000 subscribers; and more than 4,000 hours of their content viewed by others within the past 12 months.
... of Logan Paul, yet wouldn't affect Logan Paul.
Great plan.
"Not to mention all the idiots who use words like boxen."
Anonymous Coward on Monday August 04, @06:49PM
over the little ones and turning YT more into online television. Which is the direction they've been wanting to go anyway.
After becoming successful and killing the cable companies using the sweat and labor of thousands of small video creators, Susan and her cohorts have decided to slap those same loyal and hardworking creators in the face and shut them out of what they created over many years and BECOME a cable company (the most hated businesses in the country) and only cater to their advertiser's and a few select channel's desires. This is a direction that they have been on for awhile now with their subscription and cable channel offerings and incremental impediments to their creative base. The company that used to say "Do no evil" has completed its transformation into that evil. Time to replace them. They have nothing to offer anymore.