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YouTube Toughens Advert Payment Rules (bbc.com)
YouTube is introducing tougher requirements for video publishers who want to make money from its platform. From a report: In addition, it has said staff will manually review all clips before they are added to a premium service that pairs big brand advertisers with popular content. The moves follow a series of advertiser boycotts and a controversial vlog that featured an apparent suicide victim. One expert said that the Google-owned service had been slow to react. "Google presents the impression of acting reactively rather than proactively," said Mark Mulligan, from the consultancy Midia Research.
[...] The first part of the new strategy involves a stricter requirement that publishers must fulfil before they can make money from their uploads. Clips will no longer have adverts attached unless the publisher meets two criteria -- that they have: at least 1,000 subscribers; and more than 4,000 hours of their content viewed by others within the past 12 months.
[...] The first part of the new strategy involves a stricter requirement that publishers must fulfil before they can make money from their uploads. Clips will no longer have adverts attached unless the publisher meets two criteria -- that they have: at least 1,000 subscribers; and more than 4,000 hours of their content viewed by others within the past 12 months.
... of Logan Paul, yet wouldn't affect Logan Paul.
Great plan.
"Not to mention all the idiots who use words like boxen."
Anonymous Coward on Monday August 04, @06:49PM
They aren't stopping anyone from posting videos. They are still hosting videos for people for free. That isn't changing. When YouTube started there were no ads, and nobody was getting paid, yet people still made videos. What's happening now is Youtube is transitioning to whitelisting and away from blacklisting so it's easier to control what videos to run ads on. If I had to guess, there is way more to it than just making sure the video is "appropriate.". Obviously this has a negative effect on a large amount of people and maybe changes the quality of YouTube as a whole. But people forget, YouTube changed a lot initially when people started making money from videos in the first place. Whatever dropoff in quality of content has already happened. It became less and less about what YOU want to post, and more about getting clicks. But from YouTube's standpoint, they are still providing the same general service they provided from the beginning. People are still going to upload videos, paid or not. The biggest concern is will YouTube start making non monetized videos harder and harder to find.