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YouTube Toughens Advert Payment Rules (bbc.com)
YouTube is introducing tougher requirements for video publishers who want to make money from its platform. From a report: In addition, it has said staff will manually review all clips before they are added to a premium service that pairs big brand advertisers with popular content. The moves follow a series of advertiser boycotts and a controversial vlog that featured an apparent suicide victim. One expert said that the Google-owned service had been slow to react. "Google presents the impression of acting reactively rather than proactively," said Mark Mulligan, from the consultancy Midia Research.
[...] The first part of the new strategy involves a stricter requirement that publishers must fulfil before they can make money from their uploads. Clips will no longer have adverts attached unless the publisher meets two criteria -- that they have: at least 1,000 subscribers; and more than 4,000 hours of their content viewed by others within the past 12 months.
[...] The first part of the new strategy involves a stricter requirement that publishers must fulfil before they can make money from their uploads. Clips will no longer have adverts attached unless the publisher meets two criteria -- that they have: at least 1,000 subscribers; and more than 4,000 hours of their content viewed by others within the past 12 months.
Patreon tried the same trick a few months ago. Jim Sterling tells in his latest video that other companies prefer to have fewer people to pay to considerable amounts of money. There has to be something, a fee or a law, that makes small payments a chore. Does anyone know any better?
... of Logan Paul, yet wouldn't affect Logan Paul.
Great plan.
"Not to mention all the idiots who use words like boxen."
Anonymous Coward on Monday August 04, @06:49PM
Making repair and electronic instructional videos on youtube ;).
Not that I ever made much money on it, but I gain about a 10-100 subs a month and the hope was that it would get a bit bigger and be a decent secondary income for me.
If it means fewer advertisements before minor videos, great.
If they continue to have advertisements but refuse to pay the content creators, then this is just a massive greed move on their parts.
I really do look forward to Patreon and Youtube being replaced now.
She was like chocolate when she drank... semi-sweet at first and then increasingly bitter.
over the little ones and turning YT more into online television. Which is the direction they've been wanting to go anyway.
In theory, 1000 subscribers and 4000 view hours per year means 240 view minutes per subscriber per year. That can be satisfied if all your subscribers, say, view one 5-minute video a week.
They aren't stopping anyone from posting videos. They are still hosting videos for people for free. That isn't changing. When YouTube started there were no ads, and nobody was getting paid, yet people still made videos. What's happening now is Youtube is transitioning to whitelisting and away from blacklisting so it's easier to control what videos to run ads on. If I had to guess, there is way more to it than just making sure the video is "appropriate.". Obviously this has a negative effect on a large amount of people and maybe changes the quality of YouTube as a whole. But people forget, YouTube changed a lot initially when people started making money from videos in the first place. Whatever dropoff in quality of content has already happened. It became less and less about what YOU want to post, and more about getting clicks. But from YouTube's standpoint, they are still providing the same general service they provided from the beginning. People are still going to upload videos, paid or not. The biggest concern is will YouTube start making non monetized videos harder and harder to find.
After becoming successful and killing the cable companies using the sweat and labor of thousands of small video creators, Susan and her cohorts have decided to slap those same loyal and hardworking creators in the face and shut them out of what they created over many years and BECOME a cable company (the most hated businesses in the country) and only cater to their advertiser's and a few select channel's desires. This is a direction that they have been on for awhile now with their subscription and cable channel offerings and incremental impediments to their creative base. The company that used to say "Do no evil" has completed its transformation into that evil. Time to replace them. They have nothing to offer anymore.