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Apple Might Discontinue the iPhone X This Summer (bgr.com)

BGR shares a startling prediction from Ming-Chi Kuo, the Apple analyst at KGI securities: Kuo -- who we should note has an exemplary track record with respect to iPhone rumors -- adds that Apple may opt to discontinue the current iPhone X entirely if sales are underwhelming. "KGI also expects a trio of iPhone models in the fall of 2018," AppleInsider notes. "He predicts the iPhone X will be 'end of life' in the summer of 2018, instead of being retained as a lower-cost option in the following year." If Kuo's projection pans out, this would represent a marked shift in Apple's iPhone sales strategy. Going back nearly a decade, Apple has always positioned older iPhone models around as a wallet-friendly alternative for users who weren't keen on paying a premium for Apple's latest and greatest.

12 of 181 comments (clear)

  1. never owned an iphone by FudRucker · · Score: 2, Insightful

    and considering this iphone X debacle I think I will stick with off-brand android phones, so far my samsung is doing okay, but i am not sure i want to continue blowing hundreds of bucks every couple of years just for a phone i only use for phone calls and txt msgs, hopefully china will flood the market with decent phones that sell for under a hundred that are comparable to samsung galaxy S# models

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    Politics is Treachery, Religion is Brainwashing
    1. Re:never owned an iphone by thegarbz · · Score: 5, Insightful

      hopefully china will flood the market with decent phones

      As a matter of interest if all you're doing is phone calls and txt msgs why are you waiting for a "decent" phone? There's plenty of options out there even with the label "smartphone" that could suit you for under $100.

      Hell go buy a second hand Galaxy S5 and a fist full of spare batteries and you'll have something that lasts you forever.

  2. Re:Apple is dying by 0100010001010011 · · Score: 5, Insightful

    Last time they at least could go re-hire Jobs.

    They need another Jobs at the helm. Design by committee and a leader that doesn't know exactly what he wants is killing them.

  3. I'm sorry, but ... by Qbertino · · Score: 4, Insightful

    "Apple" and "wallet friendly" in the same sentence simply does not compute. Really not. And I've got an MB Air myself.

    --
    We suffer more in our imagination than in reality. - Seneca
  4. Re:As long as... by vux984 · · Score: 3, Insightful

    It might not be the right phone for you, but it seems to me that the phone was not the issue.

    After all, your wife used it for 2 years and handed you a perfectly intact phone.

  5. Misleading title is misleading. by Anonymous Coward · · Score: 2, Insightful

    While there are plenty of people that hate Apple and the iPhone X (I prefer touch id and no notch myself), this isn't about the X as a concept being discontinued. Apple is just considering not selling the $1000 phone as the lower cost option, once the replacement models come out. Usually they will take the current flagship model and offer a cheaper lower memory version as the budget device when a new replacement is offered.

    They could put a version of the 8 as the lower cost option, or the 8 itself if there's no replacement for it. There's also rumor of an SE coming out.

    The replacements for the X are still slated to have FaceID (a possibly updated version) and a notch (though maybe smaller).

    I would prefer to have a TouchID option on newer phones, and hopeful that Apple keeps that as an option as it seems FaceID is here for the long run.

  6. Re:And the concensus is... by dgatwood · · Score: 5, Insightful

    The thing is, as an X owner and a longtime Apple watcher, I can tell you exactly how this will play out — because this isn't the first time Apple has revised their plans when the customer base failed to see the value in a product line. One other relatively recent example is the Mac Pro — aka, the "trash can." Yeah... it was pretty universally hated for a lot of reasons, and Apple has acknowledged that it's on the chopping block. We're still waiting to see the outcome of that one.

    The Mac Pro wasn't universally hated. A certain subset of pro users like it a lot — the ones who don't have any significant storage requirements and need really, really quiet machines. A different subset hate it — the ones who now have to install a separate RAID enclosure right beside their machine because they can't stick up to 240 TB of SSDs in each one like you can with the previous generation (or, more realistically, up to 48 TB of spinning rust), and are instead stuck with the paltry 1 TB that Apple graciously allows you to buy. (You can get more storage even in their laptops now, which is beyond sad.)

    The bigger problem with the Mac Pro, of course, is that it is too small to accommodate subsequent generations of twelve-core CPUs and high-end GPUs, so they can't upgrade it to the current tech without significantly redesigning it. Their insatiable lust for thinness/compactness and their bizarre infatuation with proprietary SSD-only storage slots finally bit them in the a**. And it's good that they're having to rethink things. Maybe next time, they'll pay more attention to their target audience saying, "Here are our minimum requirements" before they design things, rather than just saying, "You'll adapt to what we sell," because at some point, their customers will get tired of doing that.

    --

    Check out my sci-fi/humor trilogy at PatriotsBooks.

  7. Re:This is not even planned obsolescence anymore by mschwanke97402 · · Score: 5, Insightful

    It's just an environmental nightmare. Phone hardware per se can last 10+ years, WHY do we have to buy the new shiny model again every 12 months? And what happens to the rest?

    Apple being "environmentally friendly" is just a huge joke. They don't even pretend to greenwash anymore.

    Clearly you just want to bitch. All high-end phones can be traded in for the new model. They don't throw those used phones away. They get refurbished and resold. All of the carriers do this. There are 3rd parties that will buy your phone too. Before the carriers started doing trade-ins and leases, I'd sell my used iPhone on Craigslist for a pretty good price. So, unless you completely destroy your phone or toss it in a drawer when you get a new one it is being re-used somewhere.

  8. Re:Bullshit by EvilSS · · Score: 5, Insightful

    FaceID is optional. If you don't like it, don't enable it.

    I don't think the problem is that people don't want to use it. I think the problem is that people just like the fingerprint sensor more and opted for the lower priced 8 with it than going for the more expensive X that lacks it.

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    I browse on +1 so AC's need not respond, I won't see it.
  9. Re:Apple is dying by ArmoredDragon · · Score: 4, Insightful

    The apple store in that picture would easily pass as a very cultish church. All you have to do is replace the apple logo with a church of scientology logo.

  10. Re:Apple is dying by Anonymous Coward · · Score: 4, Insightful

    The ipod was like another mp3 player at the time.

    Creative Labs' Nomad. It had more space than the iPod. Some models might have had wi-fi. It wasn't lame. (That's the meme, at least.) I had a Nomad. It was terrible. It had a 6GB laptop drive (compare to the original iPod's 5GB 1.8" drive), was the size of a portable CD player (compare to the iPod's "bar of soap" size), and transferred music to/from the drive via USB1.1 (compare to the iPod's Firewire connection). Oh, and it didn't have WiFi either. That's why the CmdrTaco "review" of the iPod has been such a dank meme for so long. It was hilariously off-the-mark.

    itunes the software they bought the company that developed it and it was one of a dozen MP3 apps out there at the time.

    Cassidy & Greene's SoundJam MP3. Apple didn't buy the company or the software. They hired away their developers, then tasked them with re-creating SoundJam MP3, but with more brushed metal texture and fewer supported audio formats. Total dick move, and the press called Apple out on it back then. That was before Apple had gotten fully and firmly past the press' collective gag reflex. Now, journalism is practically sustained by the "protein shakes" dispensed by Apple.

    The value wasn't in Jobs, but in the NEXT OS which became OS X and then IOS and still lives on.

    You think Gil Amelio would've kicked ass and taken names like Jobs did from 1997 to 2007? Hardly. When interviewed, Amelio called bringing Jobs back was his greatest act to help the company. Because it worked. Yes, basing Mac OS X on NextStep helped. But Mac OS X isn't NextStep. It's FreeBSD with some cross-pollination with OpenStep. There's A) no original NextStep code involved (since NextStep ran on 68k machines only) and B) it's not OpenStep either, but instead FreeBSD with a GUI that works somewhat similar to OpenStep's, but is based on PDF instead of PostScript. (And, yes, I'm aware that PDF is technically PostScript 3. But it has some compatibility breaks with PostScript 2 and earlier.)

    Tim Cook, however, can't run the company for shit. Time after time, he's made POHR mistakes. He's John Sculley 2.0. I'd rate AAPL a "sell, now", starting with the day Jobs died. And as for Android, I wouldn't rate Alphabet much higher. Android is a shit-show of epic proportions. It makes Windows look well-engineered and secure.

  11. Re:The iPhone X is a terrible phone by gmb61 · · Score: 3, Insightful

    But it will also unlock using a simple folded photograph if held correctly, making it trivial for adversaries to unlock.

    Please cite your evidence for this. I'll wait.