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Apple's 'What's a Computer?' Ad is Annoying People: Business Insider (businessinsider.com)

Can an iPad replace your computer? It has been the topic of debate for years, with plenty of people advising against it. Apple sure begs to differ. It has been running a commercial in which it predicts a world where a computer is extinct and a child with an iPad doesn't even know what the word "computer" means. Business Insider reports that plenty of people are finding that commercial annoying. From the report: "Does this commercial tick anybody else off?" writes one commenter on a snippet of the commercial that was posted to Facebook. "I want to smack this kid. What's a computer? You know what a computer is you disrespectful smarta--!!" Plenty of other social media posts, some with thousands of retweets, have made the same observation.

27 of 594 comments (clear)

  1. Apple's 'What's a Computer?' Ad is Annoying ? by nospam007 · · Score: 5, Insightful

    _ALL_ads are annoying!

    1. Re:Apple's 'What's a Computer?' Ad is Annoying ? by cayenne8 · · Score: 4, Insightful

      Some of the Superbowl ads are entertaining.

      Well...they USED to be....

      Last year, however, they thought it would be good to get all political, and slant a lot of them towards immigration (predominately touching about illegal immigration concerns).

      I'm guessing this year, we'll have more than our fair share of #MeToo related ads.

      I'll give them the 1st quarter, if no commercials are funny, I'm switching it off...as that I really don't care much for either team playing.

      The NFL has been losing viewers a lot last year or so...and they keep wondering why...?

      One clue...keep the fucking politics OUT of it, it is supposed to be leisure and escapism.....

      --
      Light travels faster than sound. This is why some people appear bright until you hear them speak.........
    2. Re:Apple's 'What's a Computer?' Ad is Annoying ? by iamhassi · · Score: 2, Insightful

      Some of the Superbowl ads are entertaining.

      Well...they USED to be....

      Last year, however, they thought it would be good to get all political, and slant a lot of them towards immigration (predominately touching about illegal immigration concerns).

      I'm guessing this year, we'll have more than our fair share of #MeToo related ads.

      I'll give them the 1st quarter, if no commercials are funny, I'm switching it off...as that I really don't care much for either team playing.

      The NFL has been losing viewers a lot last year or so...and they keep wondering why...?

      One clue...keep the fucking politics OUT of it, it is supposed to be leisure and escapism.....

      This. And I love how they're blaming it all on trump as if they forgot the football kneeling started in 2016 when obama was president. NFL is slowly committing suicide, like taking a teaspoon of cyanide every week.

      --
      my karma will be here long after I'm gone
  2. Every ad-writing person, ever: by TigerPlish · · Score: 4, Insightful

    Every ad-writing person, ever: We did our job right!

    Adverts work by either appeal or by being annoying. But eventually one does learn to tune them out.. either by applying the brain filter, or by adblocking before it gets to the brain.

    --
    The "Civilized World" jumped the shark ca. 1973.
    1. Re:Every ad-writing person, ever: by Rick+Schumann · · Score: 5, Insightful

      There's annoying, and then there's what they apparently did here, which is 'say something stupid'. It's closer to trolling than anything else.

      It's stupid because:
      1. A 'tablet' is actually a 'tablet computer'. Just because it doesn't come with a keyboard and mouse doesn't mean it's not a computer -- and you can connect a keyboard and mouse to it if you want regardless.
      2. There will always be many, many applications where the power and flexibility of a full-size desktop computer are necessary or desirable. Now, someone will come along and say "Tablets will become more powerful to the point where desktops and laptop/notebook computers are irrelevant", but that's just plain wrong, too, because more traditional form-factor computing devices will also get more powerful simultaneously.

      Really, the basic, incorrect assumption here is that a 'tablet computer' is some totally different device compared to any other computer; it's not, it's just a different form-factor that doesn't include a keyboard and a pointing device (not counting the touchscreen interface) by default -- and you can add them easily.

    2. Re:Every ad-writing person, ever: by imgod2u · · Score: 4, Insightful

      To your point #2:

      While there will always be *some* applications that can utilize the computing power of larger form factors, they tend to, over time, become more and more niche.

      Just look at laptop sales vs desktop sales. Same OS, same programs, but once laptops got "good enough", entire demographics began using them and forgetting about ever having a desktop.

      I expect the same will happen with tablets: the majority of users eventually will use a tablet as their primary computing device. There might still be a market for the 16-core mega-towers but only if you're a content producer. And even then, it might be relegated to 1 per office.

      There are many many content creators now that use "pro" laptops instead of desktops and that's plenty computing power for them.

    3. Re:Every ad-writing person, ever: by Obfuscant · · Score: 5, Insightful

      It's stupid because:

      Your points are mostly true, but they are not why the ad is stupid, and insulting, too.

      1. The "smart kid" who is using the Apple device knows what a computer is, she'd just playing stupid for pretend. You can't be older than 5 and not know what a computer is, and many sub-5s probably know, too.

      2. She just plain rude. Her next door neighbor is attempting to have a conversation with her, she knows that the question means ("what are you working on?"), but she flippantly dismisses her and continues tapping away on her computer after hardly acknowledging the existence of the other person. A more polite response would be to show her neighbor the cute bug document project she's working on and act like a real human with the person who lives next door.

      Congratulations, advertising team, for an ad that teaches me that Apple users are rude morons.

    4. Re:Every ad-writing person, ever: by reboot246 · · Score: 3, Insightful

      Maybe, but I see it as an ignorant kid who doesn't know how things work, where they came from, and what things are used for. They're the kind who, when they grow up, won't know how to do simple things like change a light bulb or repair a toilet.

      It's a bit like the Spectrum commercial where the kids are watching television on a phone and a tablet. They're bewildered by the notion of watching television on an actual television. Kids like that irritate me.

  3. I hate this commercial by Anonymous Coward · · Score: 5, Insightful

    It is so smug and self aggrandizing. The very essence of Apple. Exponential smugness.

  4. Hah! by Anonymous Coward · · Score: 4, Insightful

    I hate to tell you but an ipad IS a computer. Just because the packaging of the computer is different doesn't mean it isn't a computer. Just like your cell phone is a computer. It has a processor, memory, operating system, drive... sound like a computer?

    1. Re:Hah! by dfghjk · · Score: 3, Insightful

      "It has a processor, memory, operating system, drive... sound like a computer?"

      It sounds like a microwave oven.

      Perhaps you need to get yourself a viable definition of computer before you go "telling" people what it is. You can start by avoiding definitions that fail to rule out the thermostat on your wall.

    2. Re:Hah! by Anonymous Coward · · Score: 5, Insightful

      I'm thinking that YOU missed the point here. If your thermostat has an OS and separate processor and memory... it's a computer.

  5. from the future? by oneiros27 · · Score: 4, Insightful

    The only possible explanation that I could come up with is if the commercial was supposed to be someone from the future, and they're talking to someone so old that they were from today's era.

    But if you're going to do that, you need some flying cars or something to suggest that it's in the future.

    As it is now, it's just a free-range child mouthing off to her neighbor.

    --
    Build it, and they will come^Hplain.
  6. it's not about the computer by phantomfive · · Score: 5, Insightful

    It's because the kid acts like an arrogant rich twit who can't look away from his screen for three seconds to have a decent conversation with someone. He looks like a poster-boy for smartphone (or tablet in this case) addiction.

    --
    "First they came for the slanderers and i said nothing."
  7. "What's a Computer?" by Anonymous Coward · · Score: 2, Insightful

    LOL, Apple just replaced the keyboard/mouse with a touchscreen. That's what an iPad is. It removed access to a filesystem also. It's still a (neutered) computer, no matter what that dumb, brainwashed kid thinks.

  8. Great for students writing code? by Anonymous Coward · · Score: 5, Insightful

    All those non tech geeks writing swift code on their ipads because hey, what's a computer?

  9. A computer is... by kurkosdr · · Score: 4, Insightful

    A computer is a device that is user-programmable, aka you are not restricted to the apps found in the vendor's app store. The iPad is a content delivery mechanism much like a BluRay player (which has games too thanks to BD-J)

  10. It also annoys Mac users by DontBeAMoran · · Score: 5, Insightful

    That pisses off a lot of Mac users. See the MacRumors forums if you don't believe me. Mac mini was last updated in 2012. It was downgraded in 2014. Apple is on the verge of killing the MacBook Air even if their new butterfly keyboards are crap, they're so obsessed with USB-C that they're dropping USB-A even though a lot of people still ASK for them. Don't like the overpriced MacBook? Buy an overpriced MacBook Pro instead! It's like they think everyone is as rich as americans. Mac Pro? They released a freakin' no-future-upgrade-path of a cylinder tower instead. Would have been cool for a Mac mini, pointless for pros.

    Tim Cook really does seem to think iPads can replace computers, including Macs.

    But most people with a Mac need to have it, just as PC users need their PC. Whatever your choice of OS, computers are tools to work with, not toys to consume data.

    If a stupid tablet was enough, we'd buy tablets!

    --
    #DeleteFacebook
  11. Annoying ad by freeze128 · · Score: 4, Insightful

    Another annoying ad is the Geico ad where the gecko is hosting a meeting in a conference room, and a call-in attendee is speaking at the same time he is. It's annoying when it happens in real life - We don't need to see it in a commercial.

    1. Re:Annoying ad by hawguy · · Score: 3, Insightful

      Another annoying ad is the Geico ad where the gecko is hosting a meeting in a conference room, and a call-in attendee is speaking at the same time he is. It's annoying when it happens in real life - We don't need to see it in a commercial.

      I hadn't seen that one - I thought it was funny *because* that exact scenario happens in real life.

      https://www.youtube.com/watch?...

  12. Re:who cares by TheFakeTimCook · · Score: 3, Insightful

    I fail to see how this makes news on slashdot oh wait it's anti apple that might be how

    It's not even anti-Apple, we already know Apple only makes toys for the mentally impaired.

    You know what's the definition of "mentally impaired"?

    Calling the most successful company of ANY type on the planet a "Toymaker for the mentally impaired".

  13. Re:Apple makes tech for the "time is money" crowd by GameboyRMH · · Score: 4, Insightful

    If you try using an Apple toy with anything that isn't another Apple toy, you're going to spend at least as much time as that Linux user trying to troubleshoot it, except you're far less likely to find a way to fix it in the end other than to -surprise!- buy more Apple stuff.

    --
    "When information is power, privacy is freedom" - Jah-Wren Ryel
  14. Millenials by Anonymous Coward · · Score: 4, Insightful

    Millenials are why we can't have nice things. This commercial is typical of millenial thinking by ignoring reality and history. Also, I like some Apple stuff, but I'm not stupid enough to think a single Apple product is the best tool for all jobs.

    ipads are good for sitting on the john taking a shit, or reading an ebook.

    Nobody lays on their stomach in the grass to play with a computing device.
    Nobody.

  15. RE: A 'tablet' is actually a 'tablet computer'. by SB5407 · · Score: 1, Insightful

    A 'tablet' is actually a 'tablet computer'.

    I disagree.

    A computer is a device that can be instructed to carry out arbitrary sequences of arithmetic or logical operations automatically. The iPad is not a computer because it is very restricted/limited (apps are restricted to the walled garden of Apple's App Store for example).

  16. Re:who cares by Anonymous Coward · · Score: 2, Insightful

    Just because you're successful doesn't mean you don't owe your success to exploiting idiots.

    Just look at Trump...

  17. Re:who cares by R3d+M3rcury · · Score: 3, Insightful

    Guess what the best selling beer in the world is? Budweiser.

    Obviously, it's the best beer, then.

  18. Re: A 'tablet' is actually a 'tablet computer'. by CanHasDIY · · Score: 2, Insightful

    a "computer" is anything that does computations.

    Humans, now and again, are considered computers; in fact a certain National Aeronautics and Space Administration is well known for its employment of human computers.

    Pretty sure they made a movie about 'em.

    --
    An enigma, wrapped in a riddle, shrouded in bacon and cheese