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CNN Shutters Casey Neistat's Video Company Beme, Which It Bought 14 Months Ago For $25 Million (theverge.com)
In late November 2016, CNN purchased YouTube star Casey Neistat's video-sharing app Beme for $25 million. The news network purchased the app in a bid to harness Neistat's (at the time) 6 million subscribers, with the hopes of turning the company into an independently operated daily online news show and a core part of CNN's offerings that would appeal to a younger demographic. Today, CNN has shut down Beme because Neistat was unable to figure out a viable strategy due to creative differences and sluggish process. He will be departing from CNN. The Verge reports: "I couldn't find answers. I would sort of disappear, and I would hide, and I would make YouTube videos for my channel because at least I would be able to yield something," Neistat told Buzzfeed News. "I don't think I'm giving CNN what I want to give them, and I don't think they're getting value from me." When CNN bought Beme, it said Neistat's company would focus on "timely and topical video and empowering content creators to use technology to find their voice." Beme currently employs 22 people, and CNN said it would re-employ most of the team, though some would lose their jobs. CNN plans to continue developing tech products developed by Beme, including an unreleased live-news app called Wire.
an attempt at regaining the sub 30 market that broadcast news media has more or less completely lost.
Two words: Rachel Maddow.
http://www.adweek.com/tvnewser...
One of the most significant cable news ratings stories for Q2 '17 was the performance of The Rachel Maddow Show.
Maddow finished this past quarter as the No. 1 show across all of cable news in the all-important A25-54 demographic.
And it's not just the under-30 market. MSNBC took even younger audiences.
MSNBC also set network records in the adults 18-49 demo during weekday prime (M-F 8-11 p.m.), finishing at No. 1 for the first time ever for a full quarter.
While the achievement should be seen as a positive, the A18-49 demo is almost never cited by cable news advertisers.
The A25-54 demo is the standard in this genre.
A18-49 is the key demo for advertisers looking at broadcast and cable entertainment networks.
Generations raised on Jon Stewart's Daily Show want charming, intelligent hosts, hosting factual, informative and insightful shows.
They DO NOT WANT to feel like they are being click-baited to sit in front of the TV until that one particular bit of news they are interested in, and are continuously being promised is "coming up next", shows up in the "24-hour news cycle".
They want to feel like they've either learned something or understood something after watching a news show.
You know... Like how you already need to know about the things joked about on The Daily Show - in order to get the joke.
It's not a coincidence that so many entertainment shows are copying the Daily Show's infotainment format.
Some of them hosted by Daily Show alumni.
Humans LOVE to "get" the joke. Or anything else. It's in our genes to get a dopamine kick out of that "Oh! I get it now!" moment.
Alex Jones mines that same human need - only he, according to his talents, aims at the lowest common denominator audience.
The usual mix of stupid, lazy, mentally deranged and racist. Some of those audiences may overlap.
Mit der Dummheit kämpfen Götter selbst vergebens
Since then, they can't post a single article without propaganda stuffed with obvious lies...
They have a shit ton of articles up right now. Would you mind linking to one and pointing out these obvious lies that can't be missed?
He's getting rather old, but he's a good mouse.