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Facebook Should Be 'Regulated Like Cigarette Industry', Salesforce CEO Says (theguardian.com)

Facebook should be regulated like a cigarette company, because of the addictive and harmful properties of social media, according to Salesforce chief executive Marc Benioff. From a report: Social networks would be regulated "exactly the same way that you regulated the cigarette industry," Benioff told CNBC at the World Economic Forum in Davos. "Here's a product -- cigarettes -- they're addictive, they're not good for you, maybe there's all kinds of different forces trying to get you to do certain things. There's a lot of parallels. I think that, for sure, technology has addictive qualities that we have to address, and that product designers are working to make those products more addictive, and we need to rein that back as much as possible," he added. Benioff, who founded B2B cloud computing company Salesforce in 1999, and is now worth more than $4bn, suggested that regulation of some form was inevitable for the technology industry. "We're the same as any other industry," he said. "Financial services, consumer product goods, food -- in technology, the government's going to have to be involved. There is some regulation but there probably will have to be more."

52 of 91 comments (clear)

  1. Same with porn.. by freak0fnature · · Score: 1

    but I don't see anyone regulating that.

    1. Re:Same with porn.. by lgw · · Score: 1

      There's a world of difference between physical addiction and compelling experiences. I'm all for some legal investigation into some of the shady practices (mostly) mobile and social game developers do to psychologically manipulate you into coming back to their product, much like I love :loot boxes" being regulated as gambling, but it's not the same category as cigarettes.

      Same for FB itself. Even if FB is pulling the same sort of shady, psychologically manipulative, tricks to get people to keep coming back, that's not in the same league as physically addictive substances. Also, I've seen no evidence that FB is being shady in that specific way - people just seem to naturally like spending time there. Maybe there's an argument for keeping kids away from FB, but then it's not FB that kids are addicted to in the first place.

      --
      Socialism: a lie told by totalitarians and believed by fools.
    2. Re:Same with porn.. by DontBeAMoran · · Score: 1

      That's because porn is too fucked up to be regulated. And if you try to force pushing regulation through a backdoor, they'll moan a bit but they'll like it anyway.

      --
      #DeleteFacebook
    3. Re:Same with porn.. by JDShewey · · Score: 1

      This. Since when did "addiction" become divorced from a chemical dependence marked by withdrawl manifested by real measurable medical (and potentially life-threatening) symptoms? This is what differentiates a real addiction and an "addiction".

    4. Re:Same with porn.. by Hal_Porter · · Score: 1

      And if you try to force pushing regulation through a backdoor, they'll moan a bit but they'll like it anyway.

      Tolerably witty.

      --
      echo -e 'global _start\n _start:\n mov eax, 2\n int 80h\n jmp _start' > a.asm; nasm a.asm -f elf; ld a.o -o a;
  2. Tobacco regulation, iffy constitutionally. by 140Mandak262Jamuna · · Score: 1
    If there is no second hand smoke issue, it would be unconstitutional to ban tobacco.

    Pursuit of happiness is a founding principle of this nation, and you dont get to define when the pursuit should be abandoned.

    --
    sed -e 's/Chuck Norris/Rajnikant/g' joke > fact
    1. Re:Tobacco regulation, iffy constitutionally. by Anonymous Coward · · Score: 1

      Does smoking *really* make most smoker's happy?

      As an ex-smoker, I can say I wasn't happy at all. I tried constantly to convince myself I liked it, I told other people it made me happy, but it really didn't.

      Haven't touched a cigarette since March 2015. That really makes me happy.

    2. Re:Tobacco regulation, iffy constitutionally. by CanHasDIY · · Score: 4, Insightful

      The "Second hand" argument only works because smokers are a minority.

      Try regulating something enjoyed by the majority, like automobiles, because of the 'secondhand' damage they do to your health, and watch society balk.

      --
      An enigma, wrapped in a riddle, shrouded in bacon and cheese
    3. Re:Tobacco regulation, iffy constitutionally. by Anonymous Coward · · Score: 2, Insightful

      Automobiles are absolutely essential to society - without them, you starve to death in a few days.

      Cigarettes are a luxury, like chocolate. If they disappeared tomorrow, no non-smoker would care.

    4. Re:Tobacco regulation, iffy constitutionally. by Anonymous Coward · · Score: 1

      Try regulating something enjoyed by the majority, like...

      ...alcohol. Oh.

    5. Re:Tobacco regulation, iffy constitutionally. by mark-t · · Score: 4, Insightful

      5. People who have better things to do with their time than disclose every personal detail about their lives on facebook

    6. Re:Tobacco regulation, iffy constitutionally. by alvinrod · · Score: 1

      If we're looking at it from the perspective of adverse health effects as a result of second hand exposure, then automobiles aren't regulated anywhere near enough. Look at several of the studies comparing proximity of dwelling to a highway with all kinds of different adverse health effects. I wouldn't be surprised if its worse than second hand smoke.

    7. Re:Tobacco regulation, iffy constitutionally. by demonlapin · · Score: 1

      Yeah. I mean, I have a Facebook account, and I check it once or twice a year. I don't find most other people all that interesting; if I do find you interesting, then we don't really need Facebook to interact.

    8. Re: Tobacco regulation, iffy constitutionally. by Reverend+Green · · Score: 1

      Nah. Shipping and delivery trucks are essential. Passenger cars are a luxury.

      A luxury I myself don't use. So let's ban cars! 'Cuz anything that doesn't personally turn me on is EVIL!

    9. Re: Tobacco regulation, iffy constitutionally. by Reverend+Green · · Score: 1

      Thing is, people enjoy smoking. Even worse, the WRONG people enjoy it. That's why it has to be banned.

      No one enjoys breathing in a thick cloud of mephitic exhaust fumes. Therefore no need to ban those!

      Neo-puritanism FTW.

    10. Re: Tobacco regulation, iffy constitutionally. by Brockmire · · Score: 1

      Whoosh. All those things have the equivalent of second hand smoke with increased crime.

    11. Re: Tobacco regulation, iffy constitutionally. by Ginsu2000 · · Score: 1

      How about people that care for the health of their youth and know they can't delete their accounts so just want to fix facebook http://www.slate.com/articles/... Amid skyrocketing youth suicide? Yeah top Marks Mark if you enjoy killing people! Its your company and your New Years Resolution to fix Facebook. Try a subscription model and don't sell out the youth. http://www.nzherald.co.nz/nz/n...

    12. Re:Tobacco regulation, iffy constitutionally. by CanHasDIY · · Score: 1

      Automobiles are absolutely essential to society - without them, you starve to death in a few days.

      Cigarettes are a luxury, like chocolate. If they disappeared tomorrow, no non-smoker would care.

      Thank you for proving my point.

      --
      An enigma, wrapped in a riddle, shrouded in bacon and cheese
  3. Well I'll be... by fustakrakich · · Score: 1

    I didn't know Facebook killed that many people. I blame the kittens.

    --
    “He’s not deformed, he’s just drunk!”
  4. Keep your hands off the internet. by thedarb · · Score: 3, Funny

    No. Just no. Facebook is a form of free speech. The internet is an platform for free speech. Stop trying to regulate free speech!

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    This sig intentionally left blank.
    1. Re:Keep your hands off the internet. by DickBreath · · Score: 2

      Facebook is a form of free speech for Russians to manipulate Americans.

      --

      I'll see your senator, and I'll raise you two judges.
    2. Re:Keep your hands off the internet. by nine-times · · Score: 1, Interesting

      Eh... well... Speech is regulated to some extent. Aside from the whole "yelling 'fire' in a theater" thing, there are various rules and controls on newspapers, TV, radio, and movies. There are some rules about the actual content, but even more importantly, there are rules about the way those businesses can run.

      In may cases, there are regulations that are less about preventing people from speaking, and more about making sure the motivations are clear. To give a simple/obvious example, you can't make false claims in your advertising. It's a regulation on speech, but it protects against fraud.

      I don't think there should be a law specific to Facebook, but there could be an attempt to regulate businesses like Facebook to require a certain level of transparency. Maybe when Facebook targets you with an advertisement, they're also required to indicate (1) that it is an advertisement; (2) who is paying for it; and (3) why you're being targeted. Instead of appearing on your wall as a news story, it could say, "This is an advertisement being served by HIPSTER_MART because you are classified as UNDER_40_YEARS_OLD and LIVES_IN_URBAN_AREA." And then maybe you should be allowed to set or remove your classifications.

      I'm just making it up off of the top of my head, but my point is, there are forms of regulating speech that don't actually inhibit speech. They just make sure the audience has some understanding of who's talking to them and what the message really is.

    3. Re:Keep your hands off the internet. by Tailhook · · Score: 1

      I'm just making it up off of the top of my head

      Oh for gods sake, Fuck. That. Noise! It's just more lawyers and more minders and more lawsuits and more levers for the Powers That Be to pull to stifle, shape and control all the things they don't like and shut out the people they don't like. Does it even occur to you that the crap you're dreaming up necessitates that basically everying is going to have to be recorded for evidentiary purposes? And all because you and your betters are upset with an election.

      Freedom, bitch. That's the answer.

      --
      Maw! Fire up the karma burner!
    4. Re:Keep your hands off the internet. by NettiWelho · · Score: 1

      Facebook is a form of free speech for Russians to manipulate Americans.

      But americans abusing everyone else on the same platform with same tools on larger scale is a complete non-issue?

    5. Re:Keep your hands off the internet. by CrimsonAvenger · · Score: 1

      Aside from the whole "yelling 'fire' in a theater" thing

      FALSELY yelling fire in a crowded theater. The "falsely" is important.

      --

      "I do not agree with what you say, but I will defend to the death your right to say it"
    6. Re:Keep your hands off the internet. by JesseMcDonald · · Score: 1

      Even more important is recognizing that the whole "fire in a crowded theater" line was a hypothetical scenario invented for the sole purpose of justifying restrictions on political speech (specifically, people protesting the draft). Why people insist on bringing it up is beyond me, unless—like the judges who originally came up with the idea—they are just clinging to any excuse, no matter how threadbare, to justify the infringement of others' freedom of speech.

      The concern was supposedly that people might panic and trample each other in their haste to escape the "fire". That's a bad outcome, sure, but what part of that is the responsibility of the person who yelled "Fire!"? If a fire actually did exist, would that justify trampling anyone? No! Fire or no fire, if you trample someone in your haste to escape, the full responsibility for that injury or death is on you, not the person who said that there was a fire.

      --
      "The state is that great fiction by which everyone tries to live at the expense of everyone else." - Bastiat
    7. Re: Keep your hands off the internet. by Reverend+Green · · Score: 1

      Hahahahahahahaha! Facebook is heavily censored - it is most definitely not a platform for free speech. FB is also well known for collaborating with the Stasi. So no freedom after speech, either.

    8. Re: Keep your hands off the internet. by Brockmire · · Score: 1

      Annnnnnd you're a cunt. We'd be a lot better off with less of you around. You're the reason places need "decency laws" because what is common sense good behaviour needs to be fucking explained to psychopathic assholes and enforced.

  5. Lots of folks want to by rsilvergun · · Score: 1

    especially on the Christian right & among evangelicals. Still this guy is full of it. The public health risks to Facebook alone are a fraction of smoking. Plus there isn't a concerted effort on the part of Facebook to downplay those risks. We ought to keep a close eye on social media vis-a-vis fake news but we don't quite need the same level of regulatory muscle as tobacco companies get.

    --
    Hi! I make Firefox Plug-ins. Check 'em out @ https://addons.mozilla.org/en-US/firefox/addon/youtube-mp3-podcaster/
  6. Surgeon General warning on the side? by jfdavis668 · · Score: 2

    Are we going to have to show our driver's license before we log on? Put warning labels on it? Tax it heavily? Run anti-Facebook adds on TV? "Here is your brain. Here is your brain on Facebook. Any questions?"

  7. school zone by jwhyche · · Score: 3

    You mean I won't be able to post to facebook within 200 feet of a school. And I'll start seeing my tax dollars used to fund obnoxious adds on tv now?

    --
    I read at +2. If your post doesn't reach that level I will not see or respond to it.
  8. Hard to take seriously. by Gravis+Zero · · Score: 3, Interesting

    It's hard to take a CEO seriously when their own products promote vendor lock-in. It's literally a "leaving us feels difficult" versus a "leaving us is difficult" situation.

    --
    Anons need not reply. Questions end with a question mark.
  9. Actually by DaMattster · · Score: 3

    Facebook should just die! It should go the fuck away!

    1. Re:Actually by DickBreath · · Score: 1

      Yes! That! And Twitter too!

      Zuckerberg: fly my pretties! Fly! Fly!

      --

      I'll see your senator, and I'll raise you two judges.
  10. slashdot too? by superwiz · · Score: 1

    At least on Facebook, one can edit their posts. Slashdot has a system which deliberately elicits the most visceral responses possible -- it rewards being 1st to post more than anything else. Certainly, 1st to post is rewarded more than accuracy here. Galloway is a marketing professor and he's been "predicting" that Amazon and Facebook would be targeted by the government for a while. I guess he is calling for it openly now. Maybe their relevance algorithms are too good? So good that they make him irrelevant? Hard to say. Of course, the fact that he took his message to a British publication is pretty telling. Brits are all too eager to give up their freedom for safety.

    --
    Any guest worker system is indistinguishable from indentured servitude.
  11. As awful as facebook really is... by dyfet · · Score: 1

    ...the very idea of regulating human behavior that this would seem to require seems far worse to me.

  12. Do spammers-for-hire expect to be taken seriously? by Indy1 · · Score: 1

    When a bunch of fucktards like SpammerForce advocate just about anything, its a safe bet that the opposite position is the correct one to take.

    SpammerForce can get fucked.

    --
    Lawyers, MBA's, RIAA? A jedi fears not these things!
  13. I don't think it's been glossed over by rsilvergun · · Score: 1

    it's a major part of the discussion. A big part of NN is allowing a startup to join the big players and disrupt the industry if they've got the tech and a good idea. You can't beat the established players without NN because you won't be able to buy enough bandwidth. Hell, even if you could exclusivity deals will kill you deader than Elvis.

    --
    Hi! I make Firefox Plug-ins. Check 'em out @ https://addons.mozilla.org/en-US/firefox/addon/youtube-mp3-podcaster/
  14. Won't Someone Please by bobstreo · · Score: 2

    think about the advertisers, the Russians trying to influence voting, people who post murders, guns, and abuse on BookFace? /s

  15. But I plan on by Anonymous Coward · · Score: 1

    But I plan on opening FB withdrawal clinics. With full rehab programs. Special classes for narc...narcissists. Foodie detox programs. I'll be printing money.

  16. Rag Doll at Davos by andywest · · Score: 1

    That suit interfered in the politics of Indiana several years ago because he did not like how Hoosiers behaved and what they believed. Now he wants to interfere with the functioning of the walled gardens because he does not like how the human cattle within behave, even though it has been obvious for years how crap-strewn the gardens are. The behavior of the cattle has even been codified long ago.

    Nothing is going to come of this because this will be a fight between that rag doll stuffed with hundred-dollar bills and an Ivy League graduate with more pull than the planet Jupiter.

    --
    --- Andy West http://andywest.org
  17. Re:Oh God Please No by PopeRatzo · · Score: 1

    The bottom line is that if you want Facebook (or anything, for that matter) to go away, please, for the love of God, do not regulate it like we have regulated tobacco.

    You might want to reconsider that statement.

    Tobacco use has been on a steady decline in the United States since the regulation of the tobacco industry was imposed.

    --
    You are welcome on my lawn.
  18. Marc Benioff is a swine by thomst · · Score: 2

    All you really need to know about Marc Benioff is that it took him only 4 years to go from college graduate to vice president of Oracle Corporation.

    Yes, that Oracle Corporation.

    Making that big a leap in that environment requires a stratospheric level of ruthlessness and ambition, combined with an active willingness to kiss Larry Ellison's ass and swear it tastes like butterscotch. Daily.

    Benioff is the guy who coined the phrase "software as a service" - you know, rent seeking? - that has taken the Valley by storm. Because, what the hell, why not take the marks for every possible penny?

    (It's worth noting here that Wikipedia's page on Benioff reads like it was written by his PR department.)

    Yes, he's big humanitarian. Yada-yada. What's infinitely more important is that his company, Salesforce, is based on a business model of locking its customers into its "platform" (a strategy he adopted from Oracle). Which is to say getting them hooked so firmly on a very expensive sales management solution that it would be castastrophically expensive for them to replace it.

    Which makes Marc Benioff a - what's the word I'm groping for?

    Oh, yeah: "hypocrite" ...

    --
    Check out my novel.
    1. Re:Marc Benioff is a swine by Hal_Porter · · Score: 1

      His cousin David Benioff is also running the Game of Thrones TV adaptation into the ground.

      --
      echo -e 'global _start\n _start:\n mov eax, 2\n int 80h\n jmp _start' > a.asm; nasm a.asm -f elf; ld a.o -o a;
    2. Re: Marc Benioff is a swine by Brockmire · · Score: 1

      Wtf is your idea of success? Unless you meant some kind of cash ground.

    3. Re:Marc Benioff is a swine by grahamwest · · Score: 1

      Nice sig. Clever way of obfuscating it.

      --
      Graham
    4. Re: Marc Benioff is a swine by Hal_Porter · · Score: 1

      Since they run out of book material the show has got cheesier and cheesier, particularly in the most recent season. But like everyone else I'll probably still watch it to the end.

      And yeah, it makes a tonne of cash. But being lucrative and being good are not the same thing.

      --
      echo -e 'global _start\n _start:\n mov eax, 2\n int 80h\n jmp _start' > a.asm; nasm a.asm -f elf; ld a.o -o a;
  19. As much as I.... by MerlTurkin · · Score: 1

    hate Facebook that's a stupid idea.

  20. Re:Oh God Please No by BlueStrat · · Score: 1

    The bottom line is that if you want Facebook (or anything, for that matter) to go away, please, for the love of God, do not regulate it like we have regulated tobacco.

    You might want to reconsider that statement.

    Tobacco use has been on a steady decline in the United States since the regulation of the tobacco industry was imposed.

    True, but I still think he's right. The decline in smoking, in my experience as a former smoker, is far more the result of public education about the dangers of smoking as opposed to any laws or regulations on tobacco/cigarettes, combined with the rise of actually-effective aids to quitting like vaping.

    As far as "regulating FB like cigarette companies", just no. First of all, this is backdoor regulation of speech, second, as has been pointed out in other posts and as history has shown us how such worked out in other areas, the regulations would end up protecting FB, et al, from competition and put fences around their market while not really doing much to address the problems they were created to address. However, TPTB would have a whole new set of levers to pull to shape & control public discourse.

    Strat

    --
    Progressivism (aka US 'Liberalism'): Ideas so good they need a police/surveillance-state to enforce.
  21. How many times.... by Jetstream · · Score: 1

    ... does it have to be said that "You cannot (successfully) legislate morality"? If you want to go that route, it could be argued that junk food, caffeine, and porn are all addictive to an extent and should be "regulated". But people need to take & accept responsibility for their own behavior.

  22. Re:Regulate it like malaria by Hal_Porter · · Score: 1

    Ironically the left seems to be sterilizing itself by making single life, abortion, homosexuality and transgenderism fashionable and raising a family unfashionable.

    --
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  23. Re:Regulate it like malaria by Hal_Porter · · Score: 1

    Interesting question. My point is that in the long run the left will disappear because their beliefs make them reproduce less efficiently, which means that as irritating as they are they are not going to survive.

    Problem is of course they won't necessarily stop winning elections because they also believe in letting in unskilled third worlders who will end up dependent on benefits and voting left, even if they despise the left's social values as much as I do. Probably more so.

    Then again I don't live in the US, so all this is really an abstract argument for me.

    --
    echo -e 'global _start\n _start:\n mov eax, 2\n int 80h\n jmp _start' > a.asm; nasm a.asm -f elf; ld a.o -o a;