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Facebook Really Wants You To Come Back (bloomberg.com)

An anonymous reader writes: The social network is getting aggressive with people who don't log in often, working to keep up its engagement numbers, Bloomberg reports. Sample this for instance: It's been about a year since Rishi Gorantala deleted the Facebook app from his phone, and the company has only gotten more aggressive in its emails to win him back. The social network started out by alerting him every few days about friends that had posted photos or made comments -- each time inviting him to click a link and view the activity on Facebook. He rarely did. Then, about once a week in September, he started to get prompts from a Facebook security customer-service address. "It looks like you're having trouble logging into Facebook," the emails would say. "Just click the button below and we'll log you in. If you weren't trying to log in, let us know." He wasn't trying. But he doesn't think anybody else was, either. "The content of mail they send is essentially trying to trick you," said Gorantala, 35, who lives in Chile. "Like someone tried to access my account so I should go and log in."

45 of 243 comments (clear)

  1. Creepy Zuck wants all your data by Anonymous Coward · · Score: 5, Funny

    Say no to the Silicon Valley mafia.

  2. Die, Facebook, die, die, die. by Rick+Schumann · · Score: 5, Insightful

    Maybe we get lucky and this is foreshadowing of the beginning of the end for Facebook? :-)

    1. Re:Die, Facebook, die, die, die. by rl117 · · Score: 4, Interesting

      I was shocked that when I received one of these facebook emails, that clicking on the link didn't prompt me for a login password. It took me straight into the account with zero authentication. I hadn't logged in in several years, so there were no cookies or anything local. Would not be hard to trawl for these and take over a lot of accounts?

    2. Re:Die, Facebook, die, die, die. by Anonymous Coward · · Score: 5, Informative

      Doesn't anyone remember the first few years of facebook?

      Their modus operandi was to have new users log in and provide login/password for various email or instant messenger accounts. They would then grab as many contacts as possible and spam every contact with "join facebook now!" spam.

      This went on for years, until about 2008 or so with the CAN-SPAM act. If you didn't create a facebook account the spam would continue endlessly with no option to make it stop.

      If anything facebook is merely showing their true colors once more. Look into how the site was originally set up by creating fake accounts from public profile data of female faculty members. ...but this time you've given facebook access to your smartphone contacts, phone number and heaps of other data.

      CAPTCHA: circus

    3. Re:Die, Facebook, die, die, die. by uCallHimDrJ0NES · · Score: 4, Interesting

      This isn't new practice on Facebook's part. They pulled a similar pattern of mails on me when I quit using it back in 2007. I'm surprised no one else has made this comment. When I complained about this to tech industry contacts back then, I was treated like I was wearing a tinfoil hat, but now some user experiences the same thing and an article gets written for a major news outlet. If you apply the rule that fear sells news, I guess this means that people are finally starting to be afraid of what they are "sharing" on voluntary surveillance media. Whoops, I mean, social media. Sorry.

      --
      Cloudiot: A person who does not see offsite storage as a way to lose control over access to his or her own data.
    4. Re:Die, Facebook, die, die, die. by Rewind · · Score: 2

      I have received a few of the emails and I checked them out, just curious. The links are indeed legit and I don't think I had singed in there since 2012 or so. I wonder how much traffic they actually get back? I just deleted the emails after I was just they were not just fishing attempts.

      --
      ?
    5. Re:Die, Facebook, die, die, die. by uCallHimDrJ0NES · · Score: 3, Interesting

      If you still have one of these mails, paste the link into a browser in "private" or "incognito" mode to validate what you are saying. Seems unlikely.

      --
      Cloudiot: A person who does not see offsite storage as a way to lose control over access to his or her own data.
    6. Re:Die, Facebook, die, die, die. by CrimsonAvenger · · Score: 2

      Would not be hard to trawl for these and take over a lot of accounts?

      No doubt. But when did FB accounts become important enough that anyone really cares if their long unused account gets taken over?

      --

      "I do not agree with what you say, but I will defend to the death your right to say it"
    7. Re:Die, Facebook, die, die, die. by omnichad · · Score: 5, Informative

      They use what's pretty much a permacookie for login. Not a session-based cookie. My latest-expiring non-session cookie on Facebook (according to Edit This Cookie extension in Chrome) is April of 2019. And remember that this cookie can be reactivated or renewed just by visiting a web site with a FB like button or conversion tracking code. You don't have to be on facebook.com for it to renew.

    8. Re:Die, Facebook, die, die, die. by Darinbob · · Score: 4, Insightful

      Not being on Facebook is in itself evidence that you may be a space alien or a conspiracy theorist.

    9. Re:Die, Facebook, die, die, die. by ShanghaiBill · · Score: 2

      If you still have one of these mails, paste the link into a browser in "private" or "incognito" mode to validate what you are saying.

      I tried it just now. I did a "right click" on the link, selected "Open Link in Incognito Window", and when the window opened, I was prompted for a login and password.

  3. It took me 2 years to get off Facebook by Anonymous Coward · · Score: 5, Insightful

    Yes, 2 years to get off FB and finally stop receiving their junk emails. Get a life by getting off FB.

    1. Re:It took me 2 years to get off Facebook by Sperbels · · Score: 5, Interesting

      It was fairly easy for me. I changed my real name to my initials. They had a real name only policy (not sure if they still do) so they banned my account for using a fake name. I haven't received an email from them since.

    2. Re:It took me 2 years to get off Facebook by PKFC · · Score: 4, Interesting

      Confirmed. My name was changed to Jus D'Orange because I got bored. Years later they bust me for it. Require me to change my name before I can log in again. Bam: "Jus de Pomme". Week later banned and now need to upload a government issued ID to confirm my name.... oh hell no.

      Only problem is: I can't log in to be able to delete my account. I'm sure that password will get breached eventually (not sure if I can even change it in the current state), but the ID requirement will be there protecting my account.

      Terms of service say I can't create a new account to circumvent a ban so yeah

    3. Re:It took me 2 years to get off Facebook by Anonymous Coward · · Score: 4, Interesting

      I have a similar problem with MySpace. I want to delete all my stuff (and maybe try to delete my account if it's an option) but whenever I try to log in, it won't let me proceed unless I agree to new ToS. I want out but I can't say No without saying Yes first.

    4. Re:It took me 2 years to get off Facebook by Provocateur · · Score: 2

      After a bunch of Click on the link to reset your password, I decided *NOT to reset it, and left it at that. Suddenly I could have more time for more useful pursuits.
      I was one of those that believed that so-n-so got this really hot tech job by nearly stalking online one of the HR generalists to find out who's who in that guy's friends list -- until I decided I am not that desperate for a job.
      I got my life back, and I did not need to see what my friends had for dinner at such and such restaurant; neither did I have to get creepy. Let Zuck and company be those people, and try to fight back Russian intel

      --
      WARNING: Smartphones have side effects--most of them undocumented.
    5. Re:It took me 2 years to get off Facebook by CaptainDork · · Score: 2

      I did something similar back in the day.

      Using a popular link, I added 500 Friends in one day.

      Facebook sent me a warning shot telling me I couldn't possibly know that many people.

      I added another 500 Friends the next day.

      BOOM!

      Blocked.

      That was ten years ago.

      To this day, that email cannot be used to create a Facebook account.

      I have a fake account. I let my family know who I was and they added me.

      I've been using that account so long, FB probably knows who I am.

      --
      It little behooves the best of us to comment on the rest of us.
    6. Re:It took me 2 years to get off Facebook by Chryana · · Score: 2

      I wouldn't be so sure. Someone managed to register a Facebook account under my primary email some time back, I'm not sure how. I learned of it because I kept getting email notices from Facebook in some southeast Asia tongue. I was able to do a takeover of the account by asking for an email password reset. I was unable to complete the login though, because they kept asking me for my birth date, which had been decided by the attacker, and I was told to send a government ID to be granted access. I kept trying every once in a while, and I was finally able to login with no questions asked about a year later.

      The account was almost empty. The account was friends with two girls who had thousands of friends (so I guess they didn't check too closely who sent them friends requests). I think the reason to do this was to use the account to try to do a takeover of my Google account, since your Facebook credentials can be used on many sites.

      I would suggest locking your old account with a strong password.

  4. Delete your account by rl117 · · Score: 5, Insightful

    I got one of these last year. It was a good reminder to log in and completely delete my account for good, after not using it for several years. I did the same for Google+ just last week. I came to the realisation that while superficially convenient, they weren't adding much value to my life and were in many respects a net negative. Facebook in particular had become a cesspool of irrelevant time-wasting nonsense. Finally deleting them all felt quite liberating. Like I'm no longer being spied on by super creepy people, though I'm sure they'll still try their best to track me.

  5. Oh no! Better safe than sorry! by Opportunist · · Score: 4, Interesting

    Dear Facebook,

    That wasn't me trying to log in. Better delete the account right now, lest you have some fake profiles again. Better safe than sorry, delete it NOW, NOW, NOW!

    --
    We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
  6. Unlikely by Opportunist · · Score: 2

    Companies the size of Facebook that really get into trouble whine at governments to bail them out.

    --
    We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
    1. Re:Unlikely by jwhyche · · Score: 4, Insightful

      How about 'kiss my ass?"

      --
      I read at +2. If your post doesn't reach that level I will not see or respond to it.
    2. Re:Unlikely by DontBeAMoran · · Score: 4, Insightful

      Just because someone thinks Trump is a fraud or a joke doesn't mean he approves of Clinton.

      --
      #DeleteFacebook
    3. Re:Unlikely by tbannist · · Score: 3, Insightful

      Companies the size of Facebook that really get into trouble whine at governments to bail them out.

      So a government bail out is the reason that MySpace is the vibrant, innovative company that it is today?

      Perhaps my memory is slipping, but while I remember banks and manufacturing (especially car and plane manufacturing) getting bail outs, I don't remember any tech companies ever getting a government bail out...

      --
      Fanatically anti-fanatical
    4. Re:Unlikely by admin7087 · · Score: 4, Interesting

      Not very likely in this case. Advertisement companies like Facebook have no real product and are easy to replace once they're gone.

    5. Re: Unlikely by Opportunist · · Score: 2

      There is option 3, you know: I'm sitting outside the US and am just watching the dog-and-pony show. It's a bit like going to the zoo and enjoying the antics of the chimps, the difference probably being that these chimps can fling their feces far enough to hit you, no matter where you hide.

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
  7. Not the only company by TheInternet01 · · Score: 3, Interesting

    I've seen other companies try to use security scares to get you to log back in, like ubisoft.

    If your account isn't locked out then it's likely just pr scam to get you to remember their services and login again. They wonder why people are alert and ad overloaded and don't respond to things, even ones that matter, because all the shady scamming crap from 'trusted companies' is fake.

    Security alerts used to mean something, and people shouldn't ignore them, but they've started to since companies are abusing that content.

    --
    Uplink Hosting - Web/email at an affordable price with high performance - https://uplinkhosting.ca/link.php?id=3
  8. Alternatives are good enough by butchersong · · Score: 3, Interesting

    I never used facebook very much and got a similar email recently. Honestly, I prefer Minds. The community is small enough that I don't have to deal with the vitriol of random relatives in my feeds or 1k friend requests as soon as I create an account..

  9. Re:Phishing 101 by Sarten-X · · Score: 2

    Yeah... I'm thinking this isn't much of a story.

    Personally, I log in to Facebook about once a year or so. I get the emails of things other folks are doing, and a few asking me nicely to return, but nothing that looks like phishing.

    --
    You do not have a moral or legal right to do absolutely anything you want.
  10. Facebook Becomes The Jealous Girlfriend by Anonymous Coward · · Score: 5, Funny

    Stopped going on Facebook after being out of the country for a couple weeks without internet access. Facebook turns into the crazy jealous girlfriend, sending countless emails to you.

    It's been a while since you've been here. Come back....
    Why haven't you checked your feed lately?
    Your friend did this thing. You should really look at it!
    Something happened. You should really come see us and find out what.
    Why aren't you checking these things!? You're missing out!
    WHERE ARE YOU AND WHY ARE YOU IGNORING US!!?!?!?

  11. What really sucks about FB by future+assassin · · Score: 3, Interesting

    is if you really want to find local underground/niche music events/raves or even some general music most of the promotion now happens on FB or unless you really hang around/are friends with the people in the industry. Pretty fucking silly if you ask me

    --
    by TheSpoom (715771) Uncaring Linux user here. I have nothing to add to this but please continue. *munches popcorn*
    1. Re:What really sucks about FB by tepples · · Score: 2

      Let me try to rephrase it in more standard English:

      What I find frustrating about Facebook is that if you really want to find local underground or niche music shows, or even music in general, most of the promotion now happens on Facebook. Anyone who isn't friends with people in the industry is left out.

  12. There's more to it than that. by waspleg · · Score: 5, Insightful

    This is an NSA/CIA/FBI/ETC wet dream for spying (on Americans and otherwise). I'm sure Facebook has deep in roads with the gov't.

    I remember the old Onion article calling Zuckerberg CIA agent of the year many years ago. It's supposed to be satire but ...

    1. Re:There's more to it than that. by DontBeAMoran · · Score: 5, Funny
      --
      #DeleteFacebook
    2. Re:There's more to it than that. by burningcpu · · Score: 2

      MySpace data and images would likely hold a great amount of value, if someone was able to correlate offensive content generated by teens, to adults and professionals, these 20ish years later.This sound like something our spy community would have interest in, to you?

    3. Re:There's more to it than that. by thegarbz · · Score: 2

      I'm sure the government is hugely interested in that I watched Sharknado 5 yesterday and 2 of my friends sent me a like.

      Frankly I'm all for government spying. The more we can fill up their databases with completely worthless shit the more they may realise that trying to rake in everything about everyone is a losing strategy.

  13. AOL CDs in the mail are the next logical step by sinij · · Score: 2

    AOL-like CDs in the mail are the next logical step in escalating this.

  14. Re:Nice try ivan by Anonymous Coward · · Score: 4, Insightful

    Less successful in everything?

    Well, my wife loves me and likes spending time with me.

    I've never been divorced.

    I've never been disliked by the majority of my fellow countrymen

    I have genuine friends

    Sure he has more money, fame, and duped a bunch of people into voting for him. So if those are the things which are most important to you in this life...well that sounds like a pretty shitty life to me compared to genuine friendships and the love of a spouse.

  15. Huge middle finger to you, Facebook by OneHundredAndTen · · Score: 3, Interesting

    I'll carry on using Facebook for the only thing it is useful to me: to sign in easily into sites that require me to sign in before I can participate. I couldn't care less what kind of garbage populates my Facebook account afterwards. I do not log into explicitly anyway. That's what Facebook is good for: as a trash bin.

  16. Shadow profile: info from members and analytics by tepples · · Score: 5, Interesting

    Web users who have never signed up for Facebook, such as myself, still have a shadow profile that Facebook infers from two kinds of data source. One is information that Facebook members provide to Facebook about a non-member, such as contacts on their phones and tags in photos. The other is a click-stream, or the sequence of URLs of documents loaded in a non-member's browser that contain Facebook analytic devices, such as its like button or comments plug-in.

  17. I got the email too by el_smurfo · · Score: 2

    "Looks like you are trying to log in". I just assumed some kid was trying to access my account and, frankly, didn't even care. I have 1 friend on Facebook (my wife) and I use it to view local news, kid activities and a couple hobbies. It's a aggregator, just like ./ or reddit for me.

  18. Don't use one email address by MobyDisk · · Score: 5, Informative

    This is why I use a different email address for every service. If you don't have your own domain, then use one of the many services that let you do this easily. Then you can just delete the email address when companies like Facebook start spamming you. It also lets you know who is selling your email address to advertisers.

  19. How to quit FB or other social apps 101 by WillAffleckUW · · Score: 2

    1. Go and delete all your posts. Don't hide them, delete them.
    2. Leave any groups, other than your direct family.
    3. Unfollow any pages and any groups and any people, in that order.
    4. Wait 72 hours.
    5. Unfriend all your friends, in batches of less than 10 percent of all friends. Leave your family for last.
    6. Specifically deny any pending friend requests, in batches of 100 or less.
    7. Wait 72 hours.
    8. Delete any tags in any pics you have still.
    9. Delete the pics themselves, starting with those with your face in them.
    10. Edit your interests. Change them all to none.
    11. Wait 24 hours.
    12. Now for the fun part. Send your family a message saying you're leaving FB or the social app.
    13. Wait 24 hours.
    14. Unfriend all your family.
    15. Delete your own header, quotes, and pics. Replace them with eggs.
    16. Wait 24 hours.

    Now, delete your account.

    --
    -- Tigger warning: This post may contain tiggers! --
  20. Re:I just wish you could disable the text messages by mattventura · · Score: 2

    Wouldn’t that possibly disable texts from other services too? I’ve noticed multiple unrelated services seem to use the same numbers.

  21. Re:I just wish you could disable the text messages by greenwow · · Score: 2

    That's a really good point. We use Amazon SNS at work to send notifications from monitoring systems, and I shot myself in the foot by blocking a number used by a former vendor that also used SNS.