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DuckDuckGo CEO: 'Google and Facebook Are Watching Our Every Move Online. It's Time To Make Them Stop' (cnbc.com)
An anonymous reader shares a report from CNBC, written by Gabriel Weinberg, CEO and founder of DuckDuckGo: You may know that hidden trackers lurk on most websites you visit, soaking up your personal information. What you may not realize, though, is 76 percent of websites now contain hidden Google trackers, and 24 percent have hidden Facebook trackers, according to the Princeton Web Transparency & Accountability Project. The next highest is Twitter with 12 percent. It is likely that Google or Facebook are watching you on many sites you visit, in addition to tracking you when using their products. As a result, these two companies have amassed huge data profiles on each person, which can include your interests, purchases, search, browsing and location history, and much more. They then make your sensitive data profile available for invasive targeted advertising that can follow you around the Internet.
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So how do we move forward from here? Don't be fooled by claims of self-regulation, as any useful long-term reforms of Google and Facebook's data privacy practices fundamentally oppose their core business models: hyper-targeted advertising based on more and more intrusive personal surveillance. Change must come from the outside. Unfortunately, we've seen relatively little from Washington. Congress and federal agencies need to take a fresh look at what can be done to curb these data monopolies. They first need to demand more algorithmic and privacy policy transparency, so people can truly understand the extent of how their personal information is being collected, processed and used by these companies. Only then can informed consent be possible. They also need to legislate that people own their own data, enabling real opt-outs. Finally, they need to restrict how data can be combined including being more aggressive at blocking acquisitions that further consolidate data power, which will pave the way for more competition in digital advertising. Until we see such meaningful changes, consumers should vote with their feet.
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So how do we move forward from here? Don't be fooled by claims of self-regulation, as any useful long-term reforms of Google and Facebook's data privacy practices fundamentally oppose their core business models: hyper-targeted advertising based on more and more intrusive personal surveillance. Change must come from the outside. Unfortunately, we've seen relatively little from Washington. Congress and federal agencies need to take a fresh look at what can be done to curb these data monopolies. They first need to demand more algorithmic and privacy policy transparency, so people can truly understand the extent of how their personal information is being collected, processed and used by these companies. Only then can informed consent be possible. They also need to legislate that people own their own data, enabling real opt-outs. Finally, they need to restrict how data can be combined including being more aggressive at blocking acquisitions that further consolidate data power, which will pave the way for more competition in digital advertising. Until we see such meaningful changes, consumers should vote with their feet.
A great way to confound these trackers everywhere is to use an addon like AdNauseam. It will click on everything for you, generating a massive, and false, report regarding your activities.
The only way to make a difference is to hit these giants in the wallet, and once the companies paying for these these personal profiles conclude that they aren't helping their bottom line, the market will have to change in response or lose a lot of potential income.
How do you move forward? Install a blocker and stop them from seeing your movements in the first place.
Install something like HTTP Switchboard or uMatrix, and block the request in the first place. Throw in Ghostery and a script blocker. Make javascript and cookies whitelist only. In my opinion, this should be the default behaviour of web browsers, but since most of the companies who make them are getting ad revenue, that likely won't happen.
In my estimation the average web set will have 5-10 3rd party sites which are nothing but trackers, ads, and analytics. It's none of their fucking business what sites I visit, so my browsers simply don't make requests to them.
Your ad revenue isn't my problem. Your business of tracking people isn't my problem. I haven't consented to the privacy policy of a 3rd party I didn't invite to the party. Your cookie policy? Well, I have one too, and the answer is no.
This won't work for the average web user because it takes time and effort and a willingness to break a website and decide it's not worth using. But until lawmakers clamp down on this, the only solution is to block it yourself and prevent these companies from seeing every site you visit.
Ad companies can suck my balls, because I'm simply going to keep blocking them. And the odd site I find which can't be made to run without the 3rd party crap? Well, there's always the back button and another site.
Think of all the WiFi and Bluetooth IDs that are ubiquitous in our modern world. Wherever you go, your phone sees all these IDs.
Turn off your GPS location - it doesnt matter. Someone else's phone will detect your phone (by way of Bluetooth or WiFi IDs) and report it tagged with its own GPS location.
Buy a smart TV - it will note the presence of devices as well and (because of the giant data bucket all this is being fed into) know who's home it is in, what the GPS location is. And your phone will note the presence of your TV. It's a big web of device detection.
Correlate all this data, and you have a really, really detailed account of where you go, who you associate with, what you watch, and when. You can't really opt out unless you don't use any computerized gadgets because someone else's gadget will report your gadget for you.
Web browser tracking is just one piece of this giant data collecting puzzle but the rabbit hole goes a lot further...
Consumers are both lazy and don't give a shit about security or privacy. This statement is validated by the fact that these mega-corps now have successfully amassed huge data stores on billions of humans. The only way change would ever happen is if security and privacy were the default setting in the default program. Anything else requires effort that only 0.01% of society will care to expend, and any change to the default will be fought by mega-corps who rake in hundreds of billions by preying on insecurity and a lack of privacy.
Oh, you stopped carrying a smartphone because you didn't want to be tracked? What the hell difference does that make when 99.99% of society around you is still carrying one? It only makes you stand out apart from the rest now, and even more observable as an anomaly. Being secure now creates insecurity.
Sorry, but the fight for privacy and security is done. The war is over, and privacy and security lost.
Can you elaborate on what was wrong with DuckDuckGo's results? I have been using it for years. Certainly it's very different from Google's results but to me that is a benefit -- I am fundamentally offended by a company trying to control what information I find based on 1) what the unwashed masses seem to want and 2) what Google's predictive analytics have determined is the best approach for their customers to attempt to separate me from my money. If I wanted to consume whatever slop was put in front of me by the corporations, I'd watch TV.
</rant> I know it's hard to characterize what counts as "better" search results, but I really would like to know what the usage model is where Google's results count as "good." Is it that you have a specific question in mind and you want to find an answer? Because my approach is totally different: I have a specific topic in mind and I want to see the range of what has been written about it so I can decide which source is the least stupid, biased, and evil.
[Sir Garlon] is the marvellest knight that is now living, for he destroyeth many good knights, for he goeth invisible.
about this kind of tracking. I've got bigger fish to fry. I'm in the US, so I'm not guaranteed access to health care. My jobs keep getting offshored and if they can't do that they try to bring in cheap labor to do them (e.g. H1-Bs or whatever your local equivalent is) and I'm staring down the barrel of a massive Automation push that, even if it doesn't take my job, is going to displace so many workers it's going to royally fsck the economy. Then there's climate change and water shortages coming, the absurd cost of college for my kids and not being able to retire when I can't work anymore. Oh yeah, and my country's involved in 8 wars and working on 9 and 10.
When I read stories like this I think about that XKCD comic about the guy with megabit encryption getting hit with a $2 wrench until he gives up his password. There's just much, much easier ways to oppress me than taking away a bit of my privacy so they can sell me crap.
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Targeted ads are better than random ads. At least they show you things you might like.
More like things you already bought.
The shepherds did so well protecting the flock that the sheep no longer believed that wolves existed.