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Facebook Hired a Full-Time Pollster To Monitor Zuckerberg's Approval Ratings (theverge.com)
According to The Verge, Facebook hired a full-time pollster to track Mark Zuckerberg's approval ratings last year as the young CEO was making his 50-state tour across the country. The pollster, Tavis McGinn, reportedly "decided to leave the company after only six months after coming to believe that Facebook had a negative effect on the world." From the report: It was April, and Facebook was caught up in the fallout of the 2016 U.S. presidential election. After initially discounting the possibility that fake news had contributed to Donald Trump's victory, Facebook acknowledged that Russia-linked groups had spent more than $100,000 on political advertising. Zuckerberg undertook a nationwide listening tour modeled after a modern political campaign. McGinn would fill another role common to political campaigns: leading an ongoing poll operation dedicated to tracking minute changes in Zuckerberg's public perception. "It was a very unusual role," McGinn says. "It was my job to do surveys and focus groups globally to understand why people like Mark Zuckerberg, whether they think they can trust him, and whether they've even heard of him. That's especially important outside of the United States."
McGinn tracked a wide range of questions related to Zuckerberg's public perception. "Not just him in the abstract, but do people like Mark's speeches? Do they like his interviews with the press? Do people like his posts on Facebook? It's a bit like a political campaign, in the sense that you're constantly measuring how every piece of communication lands. If Mark's doing a barbecue in his backyard and he hops on Facebook Live, how do people respond to that?" Facebook worked to develop an understanding of Zuckerberg's perception that went beyond simple "thumbs-up" or "thumbs-down" metrics, McGinn says. "If Mark gives a speech and he's talking about immigration and universal health care and access to equal education, it's looking at all the different topics that Mark mentions and seeing what resonates with different audiences in the United States," he says. "It's very advanced research."
McGinn tracked a wide range of questions related to Zuckerberg's public perception. "Not just him in the abstract, but do people like Mark's speeches? Do they like his interviews with the press? Do people like his posts on Facebook? It's a bit like a political campaign, in the sense that you're constantly measuring how every piece of communication lands. If Mark's doing a barbecue in his backyard and he hops on Facebook Live, how do people respond to that?" Facebook worked to develop an understanding of Zuckerberg's perception that went beyond simple "thumbs-up" or "thumbs-down" metrics, McGinn says. "If Mark gives a speech and he's talking about immigration and universal health care and access to equal education, it's looking at all the different topics that Mark mentions and seeing what resonates with different audiences in the United States," he says. "It's very advanced research."
Facebook Hired a Full-Time Pollster To Monitor Zuckerberg's Approval Ratings
Jesus, people, who the fuck cares?
If you want news from today, you have to come back tomorrow.
Mark Zuckerberg is a sociopathic, evil person, and his life's work is a stain upon humanity.
Zuckerberg for president! He would be so much better than the thin skinned narcissist we have now ... oh, wait.
In other narcissist news, I am planning a massive military parade in my own honor. OK, it's not exactly massive. It's just me and the dog, but we will be wearing our dress uniforms and I will be carrying a boom box blasting the Königgrätzer Marsch. It commences as soon as I finish this highball.
You are welcome on my lawn.
I don't know if he's planning on a run for President, but the pollster (and all the other campaigning stuff) would still be a good idea from a business sense.
Of the big three (Apple, Google, Facebook) Facebook is both the most vulnerable and the most closely identified with its CEO. Facebook's biggest asset is the "everyone is on it" network effect, but it's a lot easier to find someone online than it was 5 years ago, and it's a lot easier for someone to find a new social network than it is to build a new Google or iPhone.
If Zuckerberg becomes genuinely unpopular the company could be in major trouble very quickly.
I stole this Sig
Look at the last 15 articles on the front page. These guys are pimping every article coming out of the verge, guardian, vice, recode and nbc. Only a couple of them have an actual submitter, and in each case it's "an anonymous reader". There are of course 10+ websites to choose from covering every one of these topics.
Enough with the leftist tech site circlejerk.
WTF? Of course we can identify them. They put their names right on the garbage they publish in their SJW "academic" journals and their youtube channels.
Anita Sarkesian, Brianna Wu, Melissa Click, Ward Churchill, Sundar Pichai, the President of Evergreen State, all of them. They aren't hiding. You're just not listening.
It's an honest question. I'm curious what someone who analyzes and thinks about identity politics on one side thinks about how the other side applies the same concept. I have my own opinion, obviously, which is that both sides focus far too much on tribal identities and not enough on substantive issues, but I'm curious about the opinions of others.
Note to ACs: I usually delete AC replies without reading them. If you want to talk to me, log in.