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Facebook Hired a Full-Time Pollster To Monitor Zuckerberg's Approval Ratings (theverge.com)
According to The Verge, Facebook hired a full-time pollster to track Mark Zuckerberg's approval ratings last year as the young CEO was making his 50-state tour across the country. The pollster, Tavis McGinn, reportedly "decided to leave the company after only six months after coming to believe that Facebook had a negative effect on the world." From the report: It was April, and Facebook was caught up in the fallout of the 2016 U.S. presidential election. After initially discounting the possibility that fake news had contributed to Donald Trump's victory, Facebook acknowledged that Russia-linked groups had spent more than $100,000 on political advertising. Zuckerberg undertook a nationwide listening tour modeled after a modern political campaign. McGinn would fill another role common to political campaigns: leading an ongoing poll operation dedicated to tracking minute changes in Zuckerberg's public perception. "It was a very unusual role," McGinn says. "It was my job to do surveys and focus groups globally to understand why people like Mark Zuckerberg, whether they think they can trust him, and whether they've even heard of him. That's especially important outside of the United States."
McGinn tracked a wide range of questions related to Zuckerberg's public perception. "Not just him in the abstract, but do people like Mark's speeches? Do they like his interviews with the press? Do people like his posts on Facebook? It's a bit like a political campaign, in the sense that you're constantly measuring how every piece of communication lands. If Mark's doing a barbecue in his backyard and he hops on Facebook Live, how do people respond to that?" Facebook worked to develop an understanding of Zuckerberg's perception that went beyond simple "thumbs-up" or "thumbs-down" metrics, McGinn says. "If Mark gives a speech and he's talking about immigration and universal health care and access to equal education, it's looking at all the different topics that Mark mentions and seeing what resonates with different audiences in the United States," he says. "It's very advanced research."
McGinn tracked a wide range of questions related to Zuckerberg's public perception. "Not just him in the abstract, but do people like Mark's speeches? Do they like his interviews with the press? Do people like his posts on Facebook? It's a bit like a political campaign, in the sense that you're constantly measuring how every piece of communication lands. If Mark's doing a barbecue in his backyard and he hops on Facebook Live, how do people respond to that?" Facebook worked to develop an understanding of Zuckerberg's perception that went beyond simple "thumbs-up" or "thumbs-down" metrics, McGinn says. "If Mark gives a speech and he's talking about immigration and universal health care and access to equal education, it's looking at all the different topics that Mark mentions and seeing what resonates with different audiences in the United States," he says. "It's very advanced research."
Facebook Hired a Full-Time Pollster To Monitor Zuckerberg's Approval Ratings
Jesus, people, who the fuck cares?
If you want news from today, you have to come back tomorrow.
Zuckerberg for president! He would be so much better than the thin skinned narcissist we have now ... oh, wait.
In other narcissist news, I am planning a massive military parade in my own honor. OK, it's not exactly massive. It's just me and the dog, but we will be wearing our dress uniforms and I will be carrying a boom box blasting the Königgrätzer Marsch. It commences as soon as I finish this highball.
You are welcome on my lawn.
a new social network
Righto. So easy, even Google can't do it.
It's easy to build a social network, Google+, Twitter, Snapchat, Instagram, etc.
The hard part is becoming the default "I want to get hold of this random person, on which service do I look for them".
Facebook became that default by feeling less sketchy than MySpace. But if Facebook starts feeling sketchy another service is going to become the new default and Facebook will become the modern equivalent of Hotmail.
I stole this Sig