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How Delivery Apps May Put Your Favorite Restaurant Out of Business (newyorker.com)
In a piece this month, The New Yorker argues that online food discovery and delivery platforms are bad for restaurants. From the report: In recent years, online platforms like Uber Eats, Seamless, and GrubHub (which merged with Seamless, in 2013) have turned delivery from a small segment of the restaurant industry, dominated by pizza, to a booming new source of sales for food establishments of all stripes. When the average consumer logs in to the Caviar app to order a Mulberry & Vine salad for the office or a grain bowl on the way home from work, she might reasonably assume that her order is benefitting the restaurant's bottom line. But Gauthier, like many other restaurant owners I've spoken to in recent months, paints a more complicated picture. "We know for a fact that as delivery increases, our profitability decreases," she said. For each order that Mulberry & Vine sends out, between twenty and forty per cent of the revenue goes to third-party platforms and couriers. (Gauthier initially had her own couriers on staff, but, as delivery volumes grew, coordinating them became unmanageable.) Calculating an order's exact profitability is tricky, Gauthier said, but she estimated that in the past three years Mulberry & Vine's over-all profit margin has shrunk by a third, and that the only obvious contributing factor is the shift toward delivery.
Reading this article will give you a good feel for how dependent restaurants are on beer/liquor sales to stay afloat.
Delivery of food with no high-margin drinks wrecks that model. In a world where you can order any combination of items alone, each item has to be priced reasonably.
"between twenty and forty per cent of the revenue goes to third-party platforms and couriers. (Gauthier initially had her own couriers on staff, but, as delivery volumes grew, coordinating them became unmanageable.)
that the only obvious contributing factor is the shift toward delivery."
So they decided to pay 20-40% to have other people co-ordinate, and now they are complaining.
It seems obvious to me that if delivery isn't profitable, your business shouldn't be offering it.
"Enjoy our fantastic food in a friendly atmosphere tailored for your enjoyment."
A real restaurant is a different business than someone hauling food down the street in a cardboard box on a bicycle. Just like a movie theatre is a different business than a video rental shop.
If you're a zombie and you know it, bite your friend!
Note i am not making any kind of moral judgement here. If what most consumers want is 'prepared food delivered to your door' and you are in the food service industry you'd better figure out how to meet that demand or you will be left behind by someone who does. Alternatively maybe you can carve out a niche space for yourself for people who still want to 'go somewhere' but a niche means exactly that, a small market where only a few of the best can thrive.
That said I understand the trepidation the middle tear restaurateur probably feels right now. Its not just the costs of delivery. Its the other higher margin up sells like, that second beer or another cocktail your wait staff convinces the customer, he'd enjoy it and after all he is celebrating! Or the the $6 2oz cheese cake in a cup that is decadent but not two decadent and hey girl your deserve it!
You loose the opportunity to make a lot of those sales with deliver and take out. My assumption is most restaurant dishes are not loss leaders but at least at a lot of the places I tend to each there is clearly more margin on some of those ancillaries than on the main plate items. Given a competitive market place you might not have the pricing power to raise tab on main plates either. You are competing with the places that have decided not to follow the new trend in the mean time, at least for the traditional portion of the business. Ultimately you might be re-aligning in the right way but that can mean some short term pain. Lots of restaurants are more or less hand to mouth, they may not be able to weather the changes at all and those that can might not be able to afford a misstep.
Repeal the 17th Amendment TODAY! Also Please Read http://www.gnu.org/philosophy/right-to-read.html
I think that the point is that "reasonable" prices will cause a lot of customers to balk.
If the alcohol sales essentially subsidize the food sales, then raising the prices for those food items may cause a lot of patrons to choose other places. I have a feeling that this is pretty likely to be a problem since already prices are rather high, and portions are already ridiculously large in order to justify the high prices. The actual raw ingredient costs are very low, it's facilities, utilities, labor, and probably marketing that take a lot of the revenue. Restaurants have to serve the oversized portions because that allows them to reach the price point where it's not a loss.
When I look at my local Mexican restaurant market, the quality difference between fairly low-end food and fairly high-end food is not really all that extreme. It's enough that I generally prefer the higher-end places (they do a better job of not overcooking things and having the final dish not be as greasy) but the biggest differences are in the facilities, lower-end places are often in former-fast-food locales and the dining rooms are pretty rough. The low end places don't serve alcohol. While their prices are lower than the high-end places, they're really all that much lower. I could see the high-end place having to raise prices fairly substantially if alcohol sales don't help support the restaurant.
Do not look into laser with remaining eye.
but they're 0-value adding middlemen
Except that isn't really true is it. You might not find much value in it personally. I would agree when at home I know what restaurants are around and can just easily pick up the phone or go to their websites directly; assuming I wanted to order ahead or get something delivered.
On the other hand when traveling its a different matter. Frequently I get into some city or part of city I have never been to before. I don't always rent a car if I am only visiting a client for day or two. So I have taken a cab or uber to a hotel. Gee something to eat would be nice... So seeing all my options in once place IS of value. It is something I as a consumer want.
Repeal the 17th Amendment TODAY! Also Please Read http://www.gnu.org/philosophy/right-to-read.html
Most of the overhead is in staffing and rent, so anything that lowers those substantially is a huge win.
What are you thinking?
Do you imagine that when a restaurant turns into a delivery service they don't need to rent a location near their customers, they can instead opt to locate their facilities in a low-rent section of town simply drive longer to deliver your food?
What staffing is eliminated? For every minimum wage worker that used to sweep the dining area, bus tables and clean the bathrooms a restaurant will likely need a team of "gig economy" drivers to hand-deliver your order.
Ken
If smaller independent restaurants can't stay afloat, then it will destroy all diversity in the restaurant industry. That's a big downside.
Laws are rules for the court, but merely a bottom bar to hit for life. Think beyond laws in your actions always.
And then we will all have to dine at The Taco Bell.
...si hoc legere nimium eruditionis habes...
"Gauthier initially had her own couriers on staff, but, as delivery volumes grew, coordinating them became unmanageable"
Sounds like you overreached and grew so big you couldn't get the same profitability percentage anyway...
Try this... go back to your own couriers, and only accepting the same percentage of orders as you used to. Or hiring a fleet manager to sort out your in-house deliveries, saving you a huge percentage for a single wage.
But I guess you wouldn't do either of those as you know it has little to do with anything - business changes, either adapt or get shut out. And, to be honest, of all the business failures I've ever seen, you can see them for a long time lingering and building up on the balance sheet and being ignored.
If delivery costs too much... stop delivery. If the profitability is dropping, find another profit. If the food is good, to the point that you couldn't manage the deliveries, it should be easy.
Or, alternatively, take the profits you're getting and embrace the delivery culture. What's costing you most money? I would guess your premises. I've yet to see one but I see no problem with a food delivery business listed on those kinds of sites that has no physical restaurant presence you can visit. Literally operate as a food preparation and delivery company via those apps, with token presence wherever you need to prove catchment.
The Internet kills a lot of businesses, but almost always through providing a better service. You can't fight against that, only evolve and embrace it.
I could honestly and seriously live the rest of my live without having to visit a single shop, takeaway restaurant (maybe a proper sit-down restaurant for family meals etc.), supplier, provider, hell I could even book someone to cut to my house to cut my hair if I wanted. And the beauty is that such facilities provide me with MORE opportunity to get out and do other things much more classed as leisure (e.g. lounge in a nice restaurant) than before... it's optimisation of your life.
I have actually found it cheaper and much more convenient for me to pre-book a guy to drive to my workplace, change my car tyre with a model I choose online down to the exact specifications and brand, and bill me for that than it is to find a garage that's open after work hours, book it in, knock back all the upsell, take it there, wait while they do it, then drive home.
Time is money, now more than ever. And with food, especially, it's quicker and easier to take some buttons on the way home knowing by the time you get there your pre-paid food will arrive within minutes of you getting in (or even beat you there!). You can't compete against such things, but you could make an awful lot of money pre-empting and embracing them.
If all your customers demand take-out, and you lose money on each take-out meal, you still go bankrupt.
The restaurants don't "lose money on each take-out meal".
Businesses have variable costs, such as the ingredients and labor going into each order. They also have fixed costs, such as rent. The takeout orders generate more income than the variable costs, so they add to the total profit. But the problem is that they don't contribute enough profit to pay the rent at the end of the month.
If your customers switch from eat-in to takeout, you may go bankrupt unless you can cut costs, but if you refuse those orders, you will go bankrupt even faster.
Not a problem as long as you have your three seashells handy.
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