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Facebook Lost Around 2.8 Million US Users Under 25 Last Year (recode.net)
According to new estimates by eMarketer, Facebook users in the 12- to 17-year-old demographic declined by 9.9 percent in 2017, or about 1.4 million total users. That's almost three times more than the digital measurement firm expected. There were roughly 12.1 million U.S. Facebook users in the 12- to 17-year-old demographic by the end of the year. Recode reports: There are likely multiple reasons for the decline. Facebook has been losing its "cool" factor for years, and young people have more options than ever for staying in touch with friends and family. Facebook also serves as a digital record keeper -- but many young people don't seem to care about saving their life online, at least not publicly. That explains why Snapchat and Instagram, which offer features for sharing photos and videos that disappear, are growing in popularity among this demographic. Overall, eMarketer found Facebook lost about 2.8 million U.S. users under 25 last year. The research firm released Facebook usage estimates for 2018 on Monday, and expects that Facebook will lose about 2.1 million users in the U.S. under the age of 25 this year.
Someone should clone Facebook 2004 and relaunch it.
I half feel bad for people that missed out. People yelling down the dorm halls "Did you find out about the facebook?" "Our school has been added to the facebook, do you have an invite?"
College only, you could go to away games or "networking" events and connect with other people that wasn't e-mail.
Now it's just the tragedy of the commons. I want to know how many "dark" groups there are. It's what has my wife hooked. She's in quite a few 'invite only' groups for her profession. They'd be much better off on a subreddit with some anonymity. I ended up making a new account just so I could add some sub groups that think that's the best way to communicate. (Some CNC, 3D printing and FreeNAS/BSD groups).
We're sitting on a powder keg of people ready to migrate to a new site. The next site that takes on Facebook, Slashdot, Reddit, Digg, etc is going to be huge. Everyone is just too afraid to leave what they know for now.
Implement a dislike button and I'll rejoin! And none of this half-arsed "you can thumbsdown a video, but not a comment" bullshit that YouTube have implemented.
How much of this is the age cohort shrinking?
I know there baby boom echo is getting older.
This is an organization with a user base of 2+ billion, with 70+ million fake profiles, and a digital graveyard of dead users numbering in the tens of millions.
By comparison, an "impact" of 1-2 million starts to look like a rounding error, regardless of the demographic.
Bigger problem: you can't see what other people share. FB has "monetized" themselves out of the business by selling all the space in the feed to advertisers and never showing you anything from the people that you're trying to stay connected to.
It used to be a good tool for keeping up with everyone in your circle and what they're up to in a kind of rapid, quick-check way. Now if you want to see your friends' or family's updates, you have to go to each person's timeline individually, one at a time. Otherwise, they're essentially invisible to you. So you just call them instead, since it amounts to the same thing as checking and scrolling through every individual profile one by one.
Meanwhile, your feed is a whole bunch of bullshit clickbait from advertisers that have paid to insert themselves into the feeds of everyone of your age and your gender in your country.
And on the very rare occasion that you do happen to see a promoted item on your feed that you're interested in, generally the the app updates the feed just as you're about to tap on it, and *poof* it's gone. And there's no way in heaven or hell to go back and find it ever again, it's just gone. It's literally a platform for carefully obscuring from you anything you want to see and putting in front of you and endless list of things you couldn't care less about.
That's not what anyone was promised when they signed up, or what led to Facebook's growth.
Basically as soon as they decided to monetize the feed aggressively, the result was predictable and lots of people predicted it. "Great, so now we're going to see a lot of ads that we don't give a shit about, disguised as 'updates' from organizations and pages we don't care about, and everything we do care about will be hidden."
Yup. Exactly what happened.
STOP . AMERICA . NOW