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Facebook Lost Around 2.8 Million US Users Under 25 Last Year (recode.net)

Posted by BeauHD on from the shifting-demographics dept.

According to new estimates by eMarketer, Facebook users in the 12- to 17-year-old demographic declined by 9.9 percent in 2017, or about 1.4 million total users. That's almost three times more than the digital measurement firm expected. There were roughly 12.1 million U.S. Facebook users in the 12- to 17-year-old demographic by the end of the year. Recode reports: There are likely multiple reasons for the decline. Facebook has been losing its "cool" factor for years, and young people have more options than ever for staying in touch with friends and family. Facebook also serves as a digital record keeper -- but many young people don't seem to care about saving their life online, at least not publicly. That explains why Snapchat and Instagram, which offer features for sharing photos and videos that disappear, are growing in popularity among this demographic. Overall, eMarketer found Facebook lost about 2.8 million U.S. users under 25 last year. The research firm released Facebook usage estimates for 2018 on Monday, and expects that Facebook will lose about 2.1 million users in the U.S. under the age of 25 this year.

1 of 145 comments (clear)

  1. Waiting for Next Big Thing. by 0100010001010011 · · Score: 5, Interesting

    Someone should clone Facebook 2004 and relaunch it.

    I half feel bad for people that missed out. People yelling down the dorm halls "Did you find out about the facebook?" "Our school has been added to the facebook, do you have an invite?"

    College only, you could go to away games or "networking" events and connect with other people that wasn't e-mail.

    Now it's just the tragedy of the commons. I want to know how many "dark" groups there are. It's what has my wife hooked. She's in quite a few 'invite only' groups for her profession. They'd be much better off on a subreddit with some anonymity. I ended up making a new account just so I could add some sub groups that think that's the best way to communicate. (Some CNC, 3D printing and FreeNAS/BSD groups).

    We're sitting on a powder keg of people ready to migrate to a new site. The next site that takes on Facebook, Slashdot, Reddit, Digg, etc is going to be huge. Everyone is just too afraid to leave what they know for now.