Samsung To Cut OLED Production Due To Poor iPhone X Sales

Samsung's panel-making division, Samsung Display, is reportedly reducing OLED panel production at its South Chungcheong plant due to lower than expected iPhone X sales. According to Nikkei Asian Review, Samsung now plans to cover 20 million or fewer iPhone X devices for the quarter ending in March, a large decrease from the expected 45 to 50 million units. CNET reports: Apple sold 77.3 million iPhones in the quarter ending in January, down by 1 percent on the previous year. The $1,000 price tag on the iPhone X was blamed for the volume shortfall -- but also contributed to the company making record-breaking profits. Samsung did not respond to CNET's request for comment.

Comments

Nope.

[Anonymous Coward]

Samsung cut production because they couldn't get contracts from Chinese vendors.

http://www.patentlyapple.com/patently-apple/2018/02/apples-iphone-x-is-the-instant-scapegoat-for-samsungs-failure-to-win-oled-orders-from-chinese-vendors.html

Obligatory Automotive analogy

[goombah99]

at the end of the day, it's still just a fucking phone.

This is the same as saying a car is just a car. True. But you spend a lot of time in them and some cars make you feel good about driving them. Ever driven a manual shift sports car down a windy country road? And yet a much cheaper automatic sedan is a much more practical car. And both are cars and both get you to your destination. One just makes you grin like an idiot and is exciting. And what's life without some excitement. Stupid to buy a sedan if you have the money to burn for the sports car. If you don't have the money then of course it would be silly to buy something unaffordable. iphone are a super cheap luxury

Re:iPhone X best selling smartphone in the world

[dgatwood]

Maybe the market analyst folks expected the sales of the iPhone X to be way higher than reported . . . ?

As long as Apple doesn't break down sales by product, we'll never know what the sales numbers actually are.

That's what happens when you don't give investors the information they need: They make things up. And different groups make up numbers in different ways to suit their own interests. And the company's stock suffers. Apple used to provide a lot more data. Then at some point in 2005 or so, their product categories got a lot bigger to the point of being almost meaningless. They really should go back to that level of detail.