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Slashdot Asks: What Do People Misunderstand or Underappreciate About Apple? (fastcompany.com)
In an interview with Fast Company, Apple CEO Tim Cook says people who have not used his company's products miss "how different Apple is versus other technology companies." A person who is just looking at the company's revenues and profits, says Cook, might think that Apple "is good at making money." But he says "that's not who we are. In Cook's view, Apple is: We're a group of people who are trying to change the world for the better, that's who we are. For us, technology is a background thing.
We don't want people to have to focus on bits and bytes and feeds and speeds. We don't want people to have to go to multiple [systems] or live with a device that's not integrated. We do the hardware and the software, and some of the key services as well, to provide a whole system. We do that in such a way that we infuse humanity into it. We take our values very seriously, and we want to make sure all of our products reflect those values. There are things like making sure that we're running our [U.S.] operations on 100% renewable energy, because we don't want to leave the earth worse than we found it. We make sure that we treat well all the people who are in our supply chain. We have incredible diversity, not as good as we want, but great diversity, and it's that diversity that yields products like this. What do you think?
We don't want people to have to focus on bits and bytes and feeds and speeds. We don't want people to have to go to multiple [systems] or live with a device that's not integrated. We do the hardware and the software, and some of the key services as well, to provide a whole system. We do that in such a way that we infuse humanity into it. We take our values very seriously, and we want to make sure all of our products reflect those values. There are things like making sure that we're running our [U.S.] operations on 100% renewable energy, because we don't want to leave the earth worse than we found it. We make sure that we treat well all the people who are in our supply chain. We have incredible diversity, not as good as we want, but great diversity, and it's that diversity that yields products like this. What do you think?
Case in point: I was just given an iPad (company anniversary gift). It's my first Apple device. After a month of trying to get it to work for me, I'm probably going to have to turn it into a streaming/gaming device for my kids. Why?
Apple's trust model is broken. On iOS, apps are assumed to be not trustworthy, so they put them in a sandbox. This means one app can't access another app's local files. On the other hand, for some reason, the cloud is assumed to be trustworthy. If I use iCloud, Dropbox, OneDrive, or any other cloud provider, I can open and save files to any cloud folder.
I've spent a couple years de-cloudifying myself because as we all know, the cloud is just somebody else's computer. According to my philosophy, therefore, the cloud is inherently untrustworthy, and I don't want my data on somebody else's computer. This is why my devices have local storage: to hold my data. If I want to share it, I use Syncthing (https://syncthing.net) and I can then access it on the local storage of one of my other devices. I'm therefore not sharing todos, notes, files, or anything else I choose not to share with Apple, Google, Amazon, or anybody else who may decide at some point to mine my data.
On Android, I have the choice to configure my device this way. On my iPad, I do not. It is, essentially, then, not my device. It's Apple's. It's bound to their trust model, which says Apple is trustworthy (their apps can access the new "On my iPad" file selector), but 3rd party apps are not (even sync apps like Resilio Sync or Syncthing). Their trust model, therefore, makes the device useless to me.
Sure, what Tim Cook says has some truth to it: if I were willing to share all my stuff on other people's computers, I would be able to use the iPad without thinking about "bits and bytes and feeds and speeds." But their "whole system" means sharing personal life data to an unprecedented extent with Apple. That's not bringing humanity to computing. That's giving over our humanity to be stored by one or more corporations. It's a classic example of forging an easy path for Lemmings to go--where? And that's the problem. We don't know if we're heading for the safe exit or dropping off the cliff.