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Slashdot Asks: What Do People Misunderstand or Underappreciate About Apple? (fastcompany.com)
In an interview with Fast Company, Apple CEO Tim Cook says people who have not used his company's products miss "how different Apple is versus other technology companies." A person who is just looking at the company's revenues and profits, says Cook, might think that Apple "is good at making money." But he says "that's not who we are. In Cook's view, Apple is: We're a group of people who are trying to change the world for the better, that's who we are. For us, technology is a background thing.
We don't want people to have to focus on bits and bytes and feeds and speeds. We don't want people to have to go to multiple [systems] or live with a device that's not integrated. We do the hardware and the software, and some of the key services as well, to provide a whole system. We do that in such a way that we infuse humanity into it. We take our values very seriously, and we want to make sure all of our products reflect those values. There are things like making sure that we're running our [U.S.] operations on 100% renewable energy, because we don't want to leave the earth worse than we found it. We make sure that we treat well all the people who are in our supply chain. We have incredible diversity, not as good as we want, but great diversity, and it's that diversity that yields products like this. What do you think?
We don't want people to have to focus on bits and bytes and feeds and speeds. We don't want people to have to go to multiple [systems] or live with a device that's not integrated. We do the hardware and the software, and some of the key services as well, to provide a whole system. We do that in such a way that we infuse humanity into it. We take our values very seriously, and we want to make sure all of our products reflect those values. There are things like making sure that we're running our [U.S.] operations on 100% renewable energy, because we don't want to leave the earth worse than we found it. We make sure that we treat well all the people who are in our supply chain. We have incredible diversity, not as good as we want, but great diversity, and it's that diversity that yields products like this. What do you think?
When your device doesn't integrate with anything else then your device sucks. There is a standard called USB why don't you use it?
Apple is the biggest company pushing USB-C right now.
Apple products like the AirPods work with any device that supports Bluetooth Audio.
Not sure what you are claiming Apple's devices do not integrate with...
It's easy to make money when you don't pay any taxes.
Maybe that works for you but Apple pays millions in taxes every year, and is paying hundreds of millions in taxes this year re-aptriating money back to the U.S. from overseas.
In one month Apple will pay more taxes than you will in a lifetime.
"There is more worth loving than we have strength to love." - Brian Jay Stanley