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Apple's Newest iPhone X Ad Captures an Embarrassing iOS 11 Bug (theverge.com)

Posted by msmash on from the you-had-one-job dept.

Tom Warren, writing for The Verge: If you blink during Apple's latest iPhone ad, you might miss a weird little animation bug. It's right at the end of a slickly produced commercial, where the text from an iMessage escapes the animated bubble it's supposed to stay inside. It's a minor issue and easy to brush off, but the fact it's captured in such a high profile ad just further highlights Apple's many bugs in iOS 11. 9to5Mac writer Benjamin Mayo spotted the bug in Apple's latest ad, and he's clearly surprised "that this was signed off for the commercial," especially as he highlighted it months ago and has filed a bug report with Apple.

6 of 81 comments (clear)

  1. Least Significant Bug Ever by darkain · · Score: 5, Insightful

    It is an odd day on Slashdot when the most minor of UI bugs, so insignificant that if you didnt already know about it that you wouldnt even see it, makes the front page. I'm all for taking on companies that refuse to fix really annoying shit. But the slide of the bubble around the text slightly animating differently than the text itself for a fraction of a second only upon loading!? That's it..? REALLY?

    1. Re:Least Significant Bug Ever by tlhIngan · · Score: 4, Insightful

      And even if they did, most people would assume it was a post-production error - filming screens "live" is almost impossible and it's all practically chroma-keyed during post production. Especially under big bright studio lighting used for professional productions. (Under dimmer conditions like people might use for YouTube videos, a bright screen can be readable).

      Or even if it was a real screen that was filmed, everyone assumes it's playing a carefully controlled video - thus any animation error is just an animation error when they constructed the video that was playing and not an actual capture of a real session.

    2. Re:Least Significant Bug Ever by thegarbz · · Score: 4, Insightful

      the most minor of UI bugs, so insignificant

      To the end user, yes. To a company that used to pride itself on its own excellence, displaying the bug proudly in an expensive and otherwise carefully produced advert the bug is not only significant, it's a sign of a completely changing culture shift in Apple.

      We used to not have these kind of bugs. The UI was the most polished part of the whole OS. Now not only do we have what seems like an endless stream of them, but they will proudly advertise them. THAT is newsworthy.

      If this was the Apple of old, someone would be trying to find a new job right now.

    3. Re:Least Significant Bug Ever by jellomizer · · Score: 3, Insightful

      Slashdot needs to keep the Apple hate up.
      Because well... these people who hate Apple has a competitors product and they like it. And they feel that Apple’s success will somehow diminish their own products value.
      The iPhone X is the most expensive mainline phone out there. But other products are not that far away in price that are similar. So other people are spending a bit more money on something that we are not using and they seem to like it too, seems to outrage us.
      Over the past 10 years with the iPhone. The problems reported are rather minor the biggest news was on how poorly Apple responded to the minor problems.
      Your holding it wrong.
      Don’t sit on it.
      Courage.
      But overall the actual problem was minor. Even in iOS 11 which was rushed out to meet its 10 year anniversary had minor problems compared to what we have seen in Windows in the past. No major hacks or bricking or rampid spyware hitting the product.

      --
      If something is so important that you feel the need to post it on the internet... It probably isn't that important.
  2. Apple used to be the best by mveloso · · Score: 1, Insightful

    Apple's attention to detail was so good that they figured out the non-linear intensity needed to simulate breathing for their sleep lights.

    https://patents.google.com/pat...

    Now they can't even get a fucking animation to work properly.

    1. Re:Apple used to be the best by Pieroxy · · Score: 4, Insightful

      Why are you instantly interpreting this as a bug? It may very well be a feature. People have been complaining that animations hamper usability. I see this animation "glitch" as a clever way of making the text appear instantly and then wrapping the background around it through an animation. This way you get the animation and the instant text that helps usability.

      And talk about being subtle. I did watch this segment of the video 3 times before giving up and reading what the glitch was.

      This animation is fine by me.

      The poor handling of the animations in the calculator was news. This is just barinless Apple bashing.

      --
      Write boring code, not shiny code!