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Facebook is Being Sued Over Housing Discrimination (fastcompany.com)
The National Fair Housing Alliance, along with three other nonprofit housing advocacy organizations around the country, has filed a lawsuit against Facebook over its alleged discriminatory advertisements. From a report: The nonprofits, over the last few months, created a fake real estate company and used the Facebook ad platform to place housing ads. According to the lawsuit, the NFHA was able to place advertisements that "[excluded] families with children and women from receiving advertisements, as well as users with interests based on disability and national origin." In the NFHA's press release, the organization writes that "Facebook's advertising platform enables landlords and real estate brokers to exclude families with children, women, and other protected classes of people from receiving housing ads."
The lawsuit follows extensive reporting from ProPublica that investigated these potentially discriminatory practices. For over a year, the journalism outlet tested various ways that landlords could place ads for housing, and found that the targeting allowed for many people to be kept out of the loop. Given Facebook's massive user base of over 2 billion users, the group believes that the social network is in violation of the Fair Housing Act.
The lawsuit follows extensive reporting from ProPublica that investigated these potentially discriminatory practices. For over a year, the journalism outlet tested various ways that landlords could place ads for housing, and found that the targeting allowed for many people to be kept out of the loop. Given Facebook's massive user base of over 2 billion users, the group believes that the social network is in violation of the Fair Housing Act.
By the way, just before anyone takes this scant article too far and starts yelling at their companies' bulletin boards, classified ads, etc:
Finding roommates for a shared housing situation does not fall under the Fair Housing Act's provisions. It has been ruled a sufficiently personal and private matter by the courts that people are allowed to discriminate when they list to find a roommate.
However, I believe it only extends to male/female, not other protected characteristics. ( https://www.craigslist.org/abo... )
Facebook is the advertising *venue*, not the advertiser in this case. Facebook doesn't own the property for sale/rent. The people violating the Fair Housing Act in this case would be the (fake) real estate company...
Show me on the 1st Amendment bobblehead where the moderator touched you...