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90 Percent of Affiliate Ads on YouTube and Pinterest Aren't Disclosed, Says Study (theverge.com)

A new research paper [PDF] from Princeton University has found that 90 percent of affiliate posts on YouTube and Pinterest aren't disclosed to users. From a report: Affiliate links are customized URLs that content publishers can include in their posts. They're essentially ads, and publishers receive money from companies when users click on them. In the US, the Federal Trade Commission (FTC) requires that content makers identify when they're being paid to post something, but despite that, influencers continue to skirt around disclosures. The FTC has previously sent out letters to influencers reminding them of the requirement to communicate paid relationships with brands to their followers. The paper from Princeton analyzed over 500,000 YouTube videos and 2.1 million unique pins on Pinterest. Of those, 0.67 percent, or 3,472 videos on YouTube, and 0.85 percent, or 18,237 pins, contained affiliate links.

39 comments

  1. What is this "pinterest" you speak of? by ArmoredDragon · · Score: 1

    Never heard of it before.

    1. Re:What is this "pinterest" you speak of? by PopeRatzo · · Score: 2

      What is this "pinterest" you speak of?

      It's Facebook for the faceless.

      --
      You are welcome on my lawn.
    2. Re:What is this "pinterest" you speak of? by Anonymous Coward · · Score: 0

      Etsy frontend.

    3. Re:What is this "pinterest" you speak of? by Anonymous Coward · · Score: 0

      Creimer is for human what turds is for elephants.

      (Makes about as much sense as your word salad, Chris.)

    4. Re:What is this "pinterest" you speak of? by Anonymous Coward · · Score: 0

      Creimertard. Mod down.

    5. Re: What is this "pinterest" you speak of? by TimMD909 · · Score: 1

      According to Ali Wong, Pinterest is a site for women... And occasionally men who are pinterested in men. I know nothing further.

    6. Re:What is this "pinterest" you speak of? by Anonymous Coward · · Score: 0

      C.D. Reimer
      12 hours ago (edited)
      If you think I look stupid now, wait until you see my next video as I retrace what happened.

      Hey creimer! So, you promise to look even more stupid in your next video? OK, I'll watch it then.

      Also, I see "12 hours ago (edited)" above. You must enjoy the edit functionality allowing you to re-arrange your reality at will, you delusional fucktard!

    7. Re:What is this "pinterest" you speak of? by Anonymous Coward · · Score: 0

      True enough, creimer for sure wishes he could edit his child bride comments on /.!

      Here are some posts from creimer's old account that was blocked and renamed by Slashdot management. I'll start with his love of child brides.

      If all my assets were liquidated, I would still have enough cash to buy a new car and head off to Mexico to find a chica to marry.
      https://slashdot.org/comments....

      You're aware that are some states in the U.S. that allow underage marriage as young as 14 years old?
      https://slashdot.org/comments....
      As for my comment, I've heard stories of engineers retiring at 50, moving to Mexico and marrying underage girls. Since I work with ex-military, the Philippines is a popular retirement spot for marrying underage girls as well. It's all about getting the most bang for your retirement dollars.
      https://slashdot.org/comments....
      That only works if you retire to Mexico, build a mansion (by local standards), marry an underage sweet thing and bequeath all your possessions to the village.
      https://slashdot.org/comments....

      You need to be more specific. I wrote 3,000+ comments this year.
      https://slashdot.org/comments....

      Nah... I just do it to piss off my trolls and make coffee money off of them.
      https://slashdot.org/comments....
      We have different priorities. You want to climb the corporate ladder. I want to own the corporate ladder.
      https://slashdot.org/comments....

      Your bitch licks your balls. Most people don't brag about practicing bestiality. Is there a reason why you married a dog and not a goat?
      https://slashdot.org/comments....

      My employers don't care about what my Slashdot trolls think. Now go off and lick your balls somewhere else.
      https://slashdot.org/comments....
      iPhone 6s and reduce my monthly bill from $80 to $50. As a phone and a video camera, the iPhone 6s isn't obsolete. As a Sprint customer for 20+ years, Sprint will always offer me a new iPhone if I decide to stop using the 6s as a phone in the next several years.
      https://slashdot.org/comments....
      Miracle workers are never afraid to ask for a second opinion. Supervisor gave me his opinion ? and a mess to clean up. Lesson learned from this incident: if something isn't quite broken, break it.
      https://slashdot.org/comments....

      So you can turn around call me a liar again? People have been playing that game with me for years.
      https://slashdot.org/comments....
      Based on what I've read about Uber, he need to tell the boys to clean up their locker room behavior, zip up their pants, and attend sensitivity training until everyone agrees that women are not sexual objects.
      https://slashdot.org/comments....

      Which doesn't violate the Slashdot TOS. If you got a problem with that, take it up with management.
      https://slashdot.org/comments....
      This year I've posted ~4,000 comments.
      https://slashdot.or

  2. No shit by Anonymous Coward · · Score: 0

    90+ percent of the US population doesnt even understand basic fucking civics, so no shit they arent going to disclose favorable reward for product attention.

    Jail the fuckers so they get smart.

  3. Never imagined what a mess advertising would becom by olsmeister · · Score: 3, Insightful

    When I was younger I never would have imagined what a clusterfuck advertising would become. Between privacy concerns and lying and malware distribution and just plain making it frustrating to do even the simplest little thing online, I feel like we're losing (maybe have already lost) everything that was good about the internet. I can't help thinking that the most straightforward fix would be if nobody ever clicked on any ad, EVER. And never bought anything from an ad they see online. I know I do not.

  4. Massive Issue; except not really by Anonymous Coward · · Score: 0

    This is actually a major "issue" that most people don't realize: on the internet, you can become a salesman for almost any product via affiliate links that give you some percentage of the amount purchased. This means that all supposedly unbiased "reviewers" (e.g. Youtube channels) are financially incentivized to give the best reviews to the most expensive products. It also means they are not unbiased.

    Unlike TV, where you have to disclose what is or is not an ad, these "content reviewers" have been getting away with undisclosed financial relationships with their products for the better part of the past decade. People like Marquees Brownlee not only make millions off ad revenue, they make many multiples of that through the affiliate links they provide in their channels (which give them a percent cut of the purchase cost). I'm sure it has been a great racket for con artists like him to have people supposedly visiting his unbiased channel to watch basically paid advertisements for tech products that line his pockets.

    The internet sucks. That said, this is obviously a reason to #longAMZN, since any products listed on Amazon have a literal army of cash-hungry youtube people promoting them in order to get that sweet sweet affiliate cash.

    1. Re:Massive Issue; except not really by Anonymous Coward · · Score: 0

      This is actually a major "issue" that most people don't realize: on the internet, you can become a salesman for almost any product via affiliate links that give you some percentage of the amount purchased. This means that all supposedly unbiased "reviewers" (e.g. Youtube channels) are financially incentivized to give the best reviews to the most expensive products. It also means they are not unbiased.

      I have a youtube channel and I buy the things I review and give an honest review. (game cameras right now) The one I am working on currently, is a piece of crap and my review will reflect it. I don't get paid for it, and dont want to get paid for it. I just want to see honest reviews of the available game cameras.

  5. Re:Never imagined what a mess advertising would be by ckatko · · Score: 3, Insightful

    Really?

    Before or after:

      - Punch the monkey and win the prize! Flash ads WITH SOUND.
      - Pop ups with stroke lights and dicks
      - Pop UNDERS
      - Closing a pop up opens ANOTHER pop up.

  6. Affiliate Links by GrBear · · Score: 1

    Honestly, who cares and why is this a big deal? If a site helped me find something I was looking for, why shouldn't they get a little kickback from the seller.

    1. Re: Affiliate Links by nitehawk214 · · Score: 2

      It encourages reviewers to give good reviews of bad products. If they say "this sucks, don't buy it" few people will follow the link and make the reviewer cash.

      --
      I'm a good cook. I'm a fantastic eater. - Steven Brust
    2. Re:Affiliate Links by tlhIngan · · Score: 1

      Honestly, who cares and why is this a big deal? If a site helped me find something I was looking for, why shouldn't they get a little kickback from the seller.

      Nothing wrong with it, just something that should be disclosed, that's all.

      If you see a video of someone shilling a new product, you sort of want to know if they're being paid for it (either directly or indirectly via say, those links). Mostly because what they say can be influenced by whether or not they're being paid to say it.

      It isn't unusual for companies to buy off a bunch of YouTube "influencers" to go and pitch something, but it's generally in bad form if those same YouTube personalities didn't reveal that they were paid to make that video.

      Basically, it borderlines telling when a video is really an ad, and if it's something the poster truly and honestly believes. The more ethical companies pay for videos, but basically just want it about some topic and leave the creative control and final results to the person posting. Others actually will pay to have them say specific lines.

      Not surprisingly, celebrity channels are often pitching dozens of products a day. Now those are often tagged with "#ad" and such to indicate that no, the celebrity is not actually posting something original, just endorsing a product.

    3. Re: Affiliate Links by kalieaire · · Score: 1

      The other thing too is that they're not getting paid until someone clicks on that amazon link and subsequently buys something.  A lot of the times that's not happening.  Unless these three researchers from Princeton were somehow able to get accurate sales data from these "affiliates", they're probably painting a pretty poor picture.

      It's like searching through a c:\windows directory c:\user directories and finding that there are a million subfolders and 0 Byte files and saying that there is 90% more disk utilization than there really is.

      Stupid researchers always missing the nuances of reality.  After 20 years of reading Slashdot articles, I've seen the trend of disingenuous and self-serving articles increase at a high rate.

      My question is what are these three researchers getting for this study?  Are they getting paid by Advertisers so they can have lobbyists enact legislation to wring out more money from people?  I really question the motives of a lot of these studies by fools.

    4. Re:Affiliate Links by bluefoxlucid · · Score: 1

      These regulations are important. ProPublica recently did an article about political ads on Facebook (they gave me some praise, although I generally dislike ProPublica's reporting). FEC has been on and off about only requiring a link to a landing page with a disclaimer or requiring disclosure in the ad; all Facebook ads link back to a page which has a disclaimer.

      I essentially get a pass almost all the time: the FEC has a safe-harbor for TV ads (which I would use as a primary legal argument) if your face is clearly visible in the ad and taking up 80% of the screen. I'm featured prominently in most of my own ads (many of my original ads didn't include my face at all, and instead only went back to my Facebook page).

      The FTC has similar rules for commerce, whereby they don't want people peddling advertisements as education. In the case of not disclosing that an affiliate link has AMAZON paying you for the click, I don't think it technically matters: everyone uses Amazon. If you're an affiliate of the seller or manufacturer of the product linked to, however, that raises significant concern of conflict of interest (collusion).

    5. Re:Affiliate Links by Anonymous Coward · · Score: 0

      Honestly, who cares and why is this a big deal? If a site helped me find something I was looking for, why shouldn't they get a little kickback from the seller.

      The reason the FTC has these regulations in place is so people don't say "of these 3, this is the best", without telling you the one they selected as "best" is paying them money.

      It prevents people from basically taking reviews from shills at face value as if they are objective information.

      You do not want to live in a world where stuff like that isn't disclosed, because then you can't trust a damned thing.

      This is designed to prevent shady business practices, and no matter what anybody tells you, without regulation, there will be shady business practices, and that pink unicorn of a "free market" everyone brays about would do nothing to fix that.

      Are you in favour of some right to be lied to and ripped off by dishonest players? You're welcome to that right, but nobody else wants it.

      If they disclose it, you can say "OK, this guy has skin in the game, so I'll view what he says as a starting point, but check other sources as well".

  7. THIS works vs. that bs... apk by Anonymous Coward · · Score: 0

    ÃAPK Hosts File Engine 10++ SR-1 32/64-bit https://www.google.com/search?hl=en&source=hp&biw=&bih=&q=%22APK+Hosts+File+Engine%22+and+%22start64%22&btnG=Google+Search&gbv=1/

    Ads/script/malware rob speed/security/privacy/bandwidth.

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    Less power/cpu/ram + IO use vs. DNS/routers/addons/antivir + less security bugs/complexity & faster vs. av/addons/routers/remote dns!

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    * Via what u NATIVELY have in a FASTER kernelmode IP stack.

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    P.S. - If they use a hostname (even in vidstreams) I block it FASTER vs. 'so-called "competitors"' (slower/buggy/crippled by default & don't do as much & use more)... apk

  8. There is hope! by Anonymous Coward · · Score: 0

    Holy crap, 99%+ of the freaking internet is following the rules?! Kudos to you society. Perhaps all is not lost.

  9. Not accounting for fake it til you make it. by kalieaire · · Score: 1

    I'm going to say there are a lot, but the 90% rating in Princeton's study is probably much higher than reality.  I know a bunch of people who are struggling with their own funds from their primary mode of income (myself included) in attempting to seem legitimate.  Trying different ways to drum up popularity in our own brand/identity, to seem legitimate, and to some day reap the benefits.

    In my opinion, there are more people trying to fake it til they make it, since that's what a lot of leaders in the field have done.

  10. Re:Never imagined what a mess advertising would be by pr0fessor · · Score: 1

    When I was young ads were on billboards, TV, and in newspapers or magazines. There was no internet like we know it today and cell phone looked like this.

    https://en.wikipedia.org/wiki/...

     

  11. Re:Never imagined what a mess advertising would be by Anonymous Coward · · Score: 1

    Before or after:

        - Punch the monkey and win the prize! Flash ads WITH SOUND.
        - Pop ups with stroke lights and dicks
        - Pop UNDERS
        - Closing a pop up opens ANOTHER pop up.

    Yeah, no kidding ... internet ads have been shady for as long as you've been able to explain to your mother WTF the internet is. Those of us who have been around long enough to remember every example you gave know too well that it's been a shithole since the first companies started putting up ads. You missed the ones that just kept opening popups until your machine crashed. And don't forget the modern problems of ads being a vector for malware because the ad companies don't care what is being served up as long as they're getting paid.

    And, if people look in the links Slashdot posts to stories carefully, it's not uncommon to see affiliate names, or sources of campaigns, or Slashdot explicitly in the URL I've checked URLs and sanitised them for years, and it's quite common to see such things. I copy them, strip out the shit, and then paste them into the browser.

    Slashdot really needs to have a policy against such things, because quire often the click-bait is also going to drive revenue to the person who posted it.

    And then there's URL shorteners .. no, sorry, I'm not clicking a link designed for the idiots who use Twitter so some third party can track my click and do who knows what with it. Any link like that is never going to get clicked by me, because I have no idea what it is, where it's going, and who is in the middle. And those companies aren't making those services if there isn't something in it for them, and I sure as shit didn't agree to their terms of service.

    It's precisely because ad companies are such assholes that I whitelist Javascript, disable Flash entirely, and block third party and ad companies entirely. No way in hell I'd trust the average ad company farther than I could throw the people who work there. And, believe me, I'd love the opportunity to load some ad people into a trebuchet and launch them at a wall.

    Acting surprised by this is a sign you don't know nearly enough about the history of ads on the internet, because we've been seeing examples of this crap for 20 years or so.

    If you 'never imagined' how bad ads would be, you've had your head up your ass for a very long time.

  12. chicken little says the sky is falling by Anonymous Coward · · Score: 0

    I dont know all of them but almost every youtube video i see with affiliate links in the description has the disclaimer "hey, check out my affiliates" and quite a few of them have a part in the video that says "this video is sponsored by brand x"

    Also most affiliate programs do not pay the poster based on the click but only after a user has bought something. for example check out the terms from amazon's affiliate program:

    https://affiliate-program.amaz...

    Now lets actually look at the study, they looked at over 500,000 videos and only found affiliate links on about 0.67% of them. thats less than 1%, I dont really think that this is as much a problem as they are making it out to be. 90% sounds like a big number but 90% failure to disclose of less than 1% of the videos isnt that big a deal at all.

  13. Do it via irs by Ryanrule · · Score: 1

    Tax the companies for these ads.

  14. Re:Never imagined what a mess advertising would be by Anonymous Coward · · Score: 0

    I liked my computer better before the internet.

    And I do see the irony of posting that on the internet.

  15. CROFLOL! by Anonymous Coward · · Score: 0

    CROFLOL!

    creimer has already managed to cluster fuck on youtube and creimer youtube channel already begins to look like slashdot where he is the king creimy-dumpty!

    Here is one user comment about creimer on creimer youtube channel (calling creimer stupid):

    once again another youtuber looking stupid like i said i got the email from registration confirming his was coming youtube is fake news.?

    Then creimer replies:

    C.D. Reimer
    C.D. Reimer
    12 hours ago (edited)
    If you think I look stupid now, wait until you see my next video as I retrace what happened.

    1) The Daily Beast comes out with a detailed article describing Stan Lee's troubles.
    2) Stan Lee cancels ComicCon Asia in Manila (third consecutive comic con cancellation).
    3) Stan Lee's profile and ticket listings are taken down from SVCC website without explanation, which was what happened when Jeff Goldblum cancelled.
    4) No confirmation or denial from SVCC for a whole week, rumors and speculation run rampant.
    5) Stan Lee's Facebook video was his first public communication since late February.

    If you want to scream fake news, complain to the SVCC organizers who pulled Stan Lee's profile (still missing) and ticket listings, refused to communicate about what was going on their own Facebook page, and had to get Stan Lee to save their asses from the problems that they created.?

    CROFLOL!
    CROFLOL! CROFLOL!

    Just like slashdot! : complain to management, I ain't responsible for my own fuck-ups since I am a fat retard, please still keep clicking on my stupid links although, etc. etc.
    --
    Balena!

  16. Re:Never imagined what a mess advertising would be by jellomizer · · Score: 1

    I would say before, you young whipper-snapper.

    Back before those days. Advertisement on the information super highway was considered a godsend where we were allowed to access services that were once either had to pay to access, or was too small to be fully useful. Because the cost of operating a full website was too expensive for most hobbyist.

    A single 468x60 pixel banner per page load, for an advertisement roughly related to the content of the site, that took 10 seconds to load off of a modem. was well worth the wait (and perhaps a click if you liked the product) if it helped kept your favorite site running and growing.

    However as speeds improved, and website moved from a hobby by a college student to a business model. More ads were needed. And advertisers didn't want to pay for per-view but by click. So advertisers made their adds more flashy, and web designers made ads more intrusive. They didn't care if you accidentally clicked on the Ad, because it was one of 100 pop-ups. (also Ad-ware was installed on systems without people realizing what they were doing, to have ads appear not even related to the site they are viewing)

    Because they went way too far. Pop-up blockers (a precursor to ad-blockers) started to get popular. Then blocking cookies, and then Ad-Blockers. Had them realize they went too far. So while most web sites today are non-bombarding us with ads where we can go to a popular site without ad-blockers or popup blockers and be able to see the content. The ads are now more insidious. Behind are big data engine tracking our IP Address and any other identifier available, and give us advertisements targets directly to us. And the web sites don't make their money showing the ads, they make it selling the data collected to the advertisers.

    --
    If something is so important that you feel the need to post it on the internet... It probably isn't that important.
  17. What would help by Solandri · · Score: 1
    What would help is if the automatic URL link insertion button in the editing tools on many forums were programmed to strip out unnecessary referral and tracking fluff appended to the end of the URL for common websites. e.g.

    https://www.amazon.com/Echo-2nd-Generation-Charcoal-Fabric/dp/B0794D1TS6/ref=br_msw_pdt-4?_encoding=UTF8&smid=ATVPDKIKX0DER&pf_rd_m=ATVPDKIKX0DER&pf_rd_s=&pf_rd_r=KP91MBWCJ8QM0FPCBYBK&pf_rd_t=36701&pf_rd_p=abda0da5-c6a7-4039-a2ae-76a66e9c69ce&pf_rd_i=desktop

    should be automatically stripped down to:

    https://www.amazon.com/Echo-2nd-Generation-Charcoal-Fabric/dp/B0794D1TS6

  18. Re:Never imagined what a mess advertising would be by decipher_saint · · Score: 1

    Back then the advertising was obvious and obnoxious but it was on a website with content.

    Now the site you use is a sophisticated, often gamified means of collecting your most intimate details so they can sell that information to advertisers (or other agents interested in demographic information...) Ad networks pay for a slot on every site you visit so they can gather even more creepy information about you while also shoving their highly targeted ads in yo face.

    Monkey Punching I could ignore, having to reciprocate social expectations like joining TwitterBook or FaceTagram and being datamined up the wazoo is a lot more difficult to avoid.

    --
    crazy dynamite monkey
  19. No problem: This cuts all adswine bs out by Anonymous Coward · · Score: 0

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    Avoids DNSChangers in routers/IP settings & dns redirect (99++% of ISP DNS != patched vs. it) + DNS tracking & lighten DNS load & resolve faster via local RAM!

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  20. Re: No problem: This cuts all adswine bs out by Anonymous Coward · · Score: 0

    Quit your fucking spamvertising you spamming fuck. You are literally the first person I'm going to kill if I ever find you.

  21. LOL! Pitiful effete stooge, listen up... apk by Anonymous Coward · · Score: 0

    See subject: You can't make ME do anything - However, I truly IMPOSE MY WILL upon "your kind" here everytime I post (despite your bogus abused downmods & attempts @ 'post burial', everyone sees my message & YOUR INABILITY to prove its facts wrong - & then you pitifullly attempt to attack the messenger (me) when you CAN'T attack the message? Please bitch, give me a BREAK!)

    * NOTHING stops ME, but me - get that, & get it good you pitiful worm that FEARS me & what I post (you should)...

    (It's so obvious you do - you post as an UNIDENTIFIABLE worm spouting crap you can't EVER make good on as proof).

    APK

    P.S.=> However, if you *EVER* want to "get tough" w/ me? You made a GIANT mistake but I offer you come & make good on it w/ me, face to face/mano-a-mano (& I promise I will put you out & assfuck you SO BAD you'll never come out of it OR talk "big" again, fucker)... apk

  22. About Pinterest by Anonymous Coward · · Score: 0

    I have tried a number of Pinterest automation tools for a year, and undoubtedly, PinPinterest is the best one out there. Once I started exploring it, I discovered that it has sophisticated artificial intelligence which keeps irrelevant contents and pins at an arm’s length, which is something I have never seen in any other tool before. This is the reason I recommend this tool to everyone. If you are looking to generate legit traffic and take your Pinterest account to new heights, this tool is the ultimate weapon.