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Facebook Will No Longer Allow Third-Party Data For Targeting Ads (techcrunch.com)
An anonymous reader quotes a report from TechCrunch: In a surprise change, Facebook will give up one major data source that the company uses to help advertisers target relevant users on the platform. The company just announced that it will end a feature called Partner Categories, launched back in 2013 out of a partnership between Facebook and major data brokers. Third party data helps Facebook further atomize its user base into meaningful segments for advertisers.
Facebook confirmed to TechCrunch that the change is permanent, not a temporary precaution. In order to leverage the deep pool of data Facebook collects on users, the company mixes information that it obtains from users themselves (Pages a user liked, for instance) with information from advertisers (membership status in a loyalty program, for example) and with data obtained from third party providers. While Facebook feels comfortable with the integrity of its data sourcing within the first two categories, it feels less settled about dipping into these aggregate pools of third party data. The decision was issued in light of the company's recent privacy concerns over third-party data mishandling.
Facebook confirmed to TechCrunch that the change is permanent, not a temporary precaution. In order to leverage the deep pool of data Facebook collects on users, the company mixes information that it obtains from users themselves (Pages a user liked, for instance) with information from advertisers (membership status in a loyalty program, for example) and with data obtained from third party providers. While Facebook feels comfortable with the integrity of its data sourcing within the first two categories, it feels less settled about dipping into these aggregate pools of third party data. The decision was issued in light of the company's recent privacy concerns over third-party data mishandling.
This is not even a little, in the 5 years FB has had this relationship they have certainly figured out how to connect the dots without this "3rd party" info.
In fact what they have now got probably goes far beyond the info available.
Facebook saves money and digs deeper, PROFIT!!!
Rick B.
Too little, too late. Get your ass over to Capitol Hill Zuck, and try to stuff the sausage back into the casing. This goose is fully cooked. People are wising up to FB shenanigans and its days are numbered. I wouldn't buy stock in this company at half its current level, it's going to be a media circus.
Wising up? What a load of shit. The only thing more pathetic than your delusions here is the assumption that people still give a shit about data privacy. If they did, Facebook and all of the other social media platforms that feed mass narcissism wouldn't exist.
Their days are numbered? If Facebook lost a million users a month from now on, it would only take 200 fucking years to empty the customer pool.
Also, the idea that Facebook somehow helped Trump is ridiculous. Facebook seems to prioritize anything anti-Trump on peoples' feeds.
Maybe Facebook's goal is to get itself heavily regulated.
It's only prioritized on feeds of people who are anti-Trump. As someone who isn't on Facebook, but sees someone using it on a regular basis and is a Trump supported, believe me...the echo chamber is strong. Her feed is full of nothing but Trump-praising liberal-bashing entries.
It's almost like Facebook prioritizes those things the person wants to see. (Everyone gets their safe-zone...no one wants their world view challenged)
"The decision was issued in light of the company's recent privacy concerns over third-party data mishandling."
There had been no mishandling of data. The data were used in precisely the manner intended by all parties involved, except perhaps those who provided it fully understanding the implications of their decision.
I've calculated my velocity with such exquisite precision that I have no idea where I am.