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Google Is Shutting Down Its Goo.gl URL Shortening Service (engadget.com)

Google is replacing its URL shortener service, goo.gl, with Firebase Dynamic Links (FDL) as of April 13th. These new smart URLs will let you send people to any location within iOS, Android or web apps. Engadget reports: You won't be able to create new goo.gl short links after the 13th, but existing users can manage them via the goo.gl console for the next year. After that, all the links will still work, but you won't be able to access the console itself after March 30th, 2019. Google suggests creating FDLs from now on, or using other shortening services like Bitly and Ow.ly.

27 of 154 comments (clear)

  1. Drive more installs with social, email, and SMS... by itsme1234 · · Score: 4, Insightful

    "Drive more installs with social, email, and SMS marketing campaigns"

    Doesn't sound fishy at all.

  2. Dynamic Links are free forever, for any scale. by BitZtream · · Score: 5, Insightful

    Right up until next year when forever means they are shutting it down in 2 weeks

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  3. That won't break the internet at all... by johannesg · · Score: 4, Interesting

    Two things you shouldn't do on the internet: rely on URL shorteners (because they remove human readability from URLs, add an extra unnecessary lookup, and rely on a service that may randomly disappear), and rely on Google (because anything they make may randomly disappear).

    Don't use their office tools. Don't use their programming languages. Don't use their online storage. Don't use their email service. Don't even use their bloody search engine. Sooner or later they get tired of it, and it will disappear without a trace.

    1. Re:That won't break the internet at all... by Anonymous Coward · · Score: 3, Informative

      Two things you shouldn't do on the internet: rely on URL shorteners (because they remove human readability from URLs, add an extra unnecessary lookup, and rely on a service that may randomly disappear), and rely on Google (because anything they make may randomly disappear).

      Yeah, except it's not disappearing. Only the ability to create new links is disappearing. Existing shortened links will continue to work indefinitely.

    2. Re:That won't break the internet at all... by Zocalo · · Score: 5, Insightful

      For now. This is Google we're talking about, you know, that company that has a habit of killing products that don't meet its internal targets, users be damned? If the links continue to work for any significant period of time after March 2019 I'm going to be very surprised. Also, as food for thought, Google is also also in a position to expand all the "goo.gl" entries in their own search databases to link directly to their intended targets while breaking them for everyone else in the search biz. Not that a company that does no evil would do that, of course. /s

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    3. Re: That won't break the internet at all... by Anonymous Coward · · Score: 2, Informative

      No, indefinitely. You need to work on your reading comprehension.

    4. Re:That won't break the internet at all... by VanessaE · · Score: 4, Interesting

      I'll have to disagree a bit:

      URL shorteners do have at least one valid use: if you're short on space into which a URL can be inserted, either because of some imposed limit, or because of etiquette of the medium, such as one's signature in a forum post or email, and so long as you have some degree of control over the content the use will get when following said link. On one forum site I use, my signature contains several links, which all point to other pages on the site, all for resources I created or maintain. Those links would otherwise greatly overflow the signature editor's limit, because that editor counts characters in the raw text, not the "rendered" result.

      As for Gmail, let's face it, it's been around long enough (14 years) that it's become pretty ingrained for business and personal use. It ain't going away. As far as I'm concerned, it's safe to use, provided you're smart about it and use a real email client to access it, i.e. with claws-mail or similar, downloading your emails via POP and keeping local copies. Even if Gmail goes away tomorrow, you still have all of your data (minus whatever you haven't fetched yet), so you can just switch to some other service, and send updates to your contacts as needed.

      The rest of your post is good advice, in any case.

    5. Re:That won't break the internet at all... by angel'o'sphere · · Score: 3, Interesting

      GMail is heavy linked to Google Docs, and that has lots of fancy automation via G-Scrip. Companies offer business solutions based on document management.

      I doubt that ever will go away.

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    6. Re:That won't break the internet at all... by kir · · Score: 2

      Regardless, I thought URL shorteners were only useful for making things fit better in IRC/Slack/etc. and for Rickrolling unsuspecting youth (us old geeks tend not to fall for it anymore).

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      3cx.org - A truly bad website.
  4. I've always used http://tinyurl.com/ by Trax3001BBS · · Score: 3, Informative

    Or tinyurl.com. They have been doing this for a long time now, and no log in required.

    Two links to Slashdot.org - https://tinyurl.com/87d will take you right to /. and https://preview.tinyurl.com/87... which will allow one to preview or see what link you will be taken to.

    "Click here to enable previews." seen when previewing, I assume (I've never used it) will make previewing automatic, or default.

    1. Re:I've always used http://tinyurl.com/ by hcs_$reboot · · Score: 5, Funny

      Another service is available http://thisisanurlshorteningse...

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    2. Re:I've always used http://tinyurl.com/ by arth1 · · Score: 4, Insightful

      https://tinyurl.com/87d will take you right to /. and https://preview.tinyurl.com/87... which will allow one to preview or see what link you will be taken to.

      https://tinyurl.com/87d is 24 characters.
      https://preview.tinyurl.com/87... is 32 characters.
      https://slashdot.org/ is 21.

      Gee, what a saving.

  5. Transient services by Sivaraj · · Score: 5, Funny

    What is the schedule for shutting down FDL?

    1. Re:Transient services by hcs_$reboot · · Score: 2

      FDL is the new service ...

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    2. Re:Transient services by Anonymous Coward · · Score: 5, Informative

      Yeah, that was his point.

    3. Re:Transient services by thegarbz · · Score: 2

      What is the schedule for shutting down FDL?

      That depends on its adoption and if it is fighting with competitors. Goo.gl offers nothing that bit.ly and others don't already offer. There's no reason to keep it around. as an independent service.

    4. Re:Transient services by mentil · · Score: 3, Funny

      It'll be shut down so fast, it'll be Faster Dan Light.

      --
      Corruption is convincing someone that the selfless ideal is the same as their selfish ideal.
    5. Re:Transient services by ByteSlicer · · Score: 2

      What is the schedule for shutting down FDL?

      Once the replacement FTL is ready, yesterday.

    6. Re:Transient services by Njovich · · Score: 2

      They say it's available free forever in bold on the homepage. So in human years that's at least 12 months.

  6. Goo.d by 93+Escort+Wagon · · Score: 5, Insightful

    URL shorteners are of the devil - people should never be asked to click on an obfuscated link.

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    1. Re:Goo.d by hcs_$reboot · · Score: 2

      should do like slashdot, display the domain in [ ]'s.

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    2. Re:Goo.d by nine-times · · Score: 2

      Meh. In a sense, the web is all obfuscated anyway. When you put a link in a page, you don't see the URL. If you do see the URL, it's usually the domain name and not the IP. If you see the IP, there's no guarantee that there's no redirection going on. Even if you know the destination, by nature of the Internet you won't know the path your traffic takes and what might be happening with that traffic en route.

      I know, I'm being nit-picky, but my point is that the Internet isn't designed to provide real clarity and transparency anyway. Adding a layer of URL shortening doesn't really make things that much worse.

  7. If existing links continue to work... by demon+driver · · Score: 2

    ... I see no big problem here, which, of course, is a positive exception in Google's history of service discontinuations.

    Those few parts of Google's own services which produced short goo.gl links themselves when clicked on, which are primarily Google's own problems now, if they even still exist. It's not as if goo.gl would have been the only or just the best URL shortener service. Personally, I like tinyurl.com, because it has been there for such a long time – and because it gives cautious folks the option to look up what's behind a shortened link before they go there.

  8. Re:Better or worse for the scamming spammers? by Zocalo · · Score: 4, Insightful

    Of course it's a good thing. If you're Google. Here's the key feature for them from the FBL info page: "Dynamic Links can help migrate users from your website to your mobile app. Give them an easy way to send themselves a deep link that, when clicked on a mobile device, automatically opens in the right context within your app (even if they need to install the app first)." (emphasis mine).

    This is all about getting more people locked into Google's app and advertising ecosystem where they can be more easily tracked and monetized, both through App sales and (of course) selling their data to marketers.

    --
    UNIX? They're not even circumcised! Savages!
  9. Google suggests ... by twms2h · · Score: 4, Insightful

    > Google suggests creating FDLs from now on, or using other shortening services like Bitly and Ow.ly.

    Even better: Don't use an url shortener service at all. What's the point?

    1. Re:Google suggests ... by nnull · · Score: 2

      So I didn't have to send a massive link to someone to click on. Especially for messaging services where I'm trying to convey something and use links, but the link fills up more than the message itself, like the URL for this damn story.

  10. Shortened URLs are against policy by WoodstockJeff · · Score: 4, Insightful

    Our email servers enforce a "no shortening" policy. Any emails with a shortened URL is bounced. When we explain to the sender why it bounced, they usually say, "Oh, yeah, that makes sense!"

    Email isn't Twitter. There is no reason to not use the full link, which can be examined to discover that it is headed off to a compromised Wordpress site to pick up the latest targeted malware.

    Only a few of the shortening services provide an easy way to decode the link prior to clicking on it, and some of those require you to "add a cookie" or modify the link in some way to view the real target.

    There are sites that will do the decoding for you, by fetching the shortened URL and reporting back where they were redirected to, but that still tells an attacker that their email reached someone.

    So, bouncy bouncy!