Cloudflare Launches 1.1.1.1 Consumer DNS Service With a Focus On Privacy (betanews.com)

BrianFagioli writes: Today, Cloudflare announces a new consumer DNS service with a focus on privacy. Called '1.1.1.1.' it quite literally uses that easy-to-remeber IP address as the primary DNS server. Why announce on April Fool's Day? Because the IP is four ones and today's date is 4/1 -- clever. The secondary server is 1.0.0.1 -- also easy to remember.

The big question is why? With solid offerings from Google and Comodo, for instance, does the world need another DNS service? The answer is yes, because Cloudflare intends to focus on both speed, and more importantly, privacy.