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Zuckerberg Gets a Crash Course in Charm. Will Congress Care? (bgr.com)

An anonymous reader writes: It goes without saying that no tech CEO ever wants to make the trek down to Washington D.C. and appear before congress. And Zuckerberg -- at a surface level -- seems particularly ill-suited for the task. Though clearly an incredible mind, remember that Zuckerberg is a tech-minded programmer and far from a savvy and political operator. That being the case, many people are curious as to how the Facebook founder, who it's worth noting is just 33 years old, will fare when confronted with hard hitting questions from politicians.

In an effort to ensure that everything runs smoothly and that Zuckerberg's appearance goes off without a hitch, The New York Times is reporting that Facebook recently hired a team of experts and coaches tasked with ensuring that Zuckerberg has the tools to deftly navigate the potentially deep waters of Congress. Of particular interest is that Zuckerberg has been learning how to be charming and exhibit humility in the face of heavy-handed and probing questions. The report says, "It [ Facebook] has also hired a team of experts, including a former special assistant to President George W. Bush, to put Mr. Zuckerberg, 33, a cerebral coder who is uncomfortable speaking in public, through a crash course in humility and charm. The plan is that when he sits down before the Senate Commerce and Judiciary committees on Tuesday, Mr. Zuckerberg will have concrete changes to talk about, and no questions he can't handle."

11 of 165 comments (clear)

  1. Depends on how you're using the word "Charm" ... by Green+Mountain+Bot · · Score: 5, Insightful

    If "Charm" is being used as a euphemism for donations, they'll care all right.

  2. Is he getting the right kind of prep? by rolias · · Score: 5, Interesting

    "Deep waters?" "Hard hitting questions?" They are giving the US congress a lot of credit. I agree preparation is a good idea. But, perhaps he should be more prepared for a barrage of vacuous, ideological grandstanding than rigorous insight.

    1. Re:Is he getting the right kind of prep? by dr_canak · · Score: 4, Interesting

      I could imagine that 99% (ok. a little hyperbole admittedly) of his "training" will be focused very much on this. The whole point of the exercise is to grin-and-bear-it given that it will be a "barrage of vacuous, ideological grandstanding". That is a *very* hard thing to do, especially hour after hour, without melting down out of frustration. Especially when he very likely believes he's the smartest guy in the room.

      The training will be a lot of how to sit quietly, take it, find one thing to comment on to get your narrative out, and then sit back and take it again without getting amped up.

      My model is Loretta Lynch. She was just unflappable.
        Watch some of her testimony before congress to get an idea of what they're trying to do with Zuckerberg.

  3. Re:Depends on how you're using the word "Charm" .. by Carewolf · · Score: 4, Informative

    If "Charm" is being used as a euphemism for donations, they'll care all right.

    Well, he has already donated to 80% of the people "interogating" him. Then again if they actually wanted to know something they wouldn't invite a clueless CEO but someone with expertise, these hearings are always mostly show.

  4. Discount Congressional Coaching by Nidi62 · · Score: 4, Insightful
    I would've done it for half of whatever they charged Facebook.

    Congress critter: "Were you aware that user data was accessible by third parties and open to abuse?"

    Zuckerberg: "I do not recall."

    Congress critter: "How much of Facebook's income is derived from providing user data to third parties?"

    Zuckerberg: "I do not recall."

    Congress critter: "Does Facebook store or monetize deleted data, data from users that have deleted their accounts, or data collected on people who do not have Facebook accounts?"

    Zuckerberg: "I do not recall."

    Congress critter: "Was Facebook aware that foreign, state-sponsored actors were utilizing Facebook's data?"

    Zuckerberg: "I do not recall."

    Congress critter: "What steps are Facebook taking to ensure this doesn't happen again?"

    Zuckerberg: "Here's $50,000 to each Committee member's reelection campaign."

    --
    The only thing necessary for evil to triumph is for it to be pitted against a slightly greater evil
    1. Re:Discount Congressional Coaching by nukenerd · · Score: 4, Informative

      I think you have got mixed up there with Bill Gates deposition in 1998 when Microsoft was on trial. He came over as either having the memory powers of a goldfish, or otherwise as not having a clue what was going on in his own company. His deposition was described by one of the newspapers as "a comic masterpiece of evasion and obfuscation". At one point, like a schoolboy trying to sound clever, he demanded from the examining lawyer a definition of the word "definition".

      Zucherberg cannot do much worse than Gates did. Will we get to see his performance?

  5. 45 out of 55 congress members got FB donations by careysb · · Score: 5, Informative

    Remains to be see how "hard hitting" the questioning is when the members of congress received substantial donations from Facebook and associates.

    1. Re:45 out of 55 congress members got FB donations by nukenerd · · Score: 4, Funny

      Remains to be see how "hard hitting" the questioning is when the members of congress received substantial donations from Facebook and associates.

      So the "charm" has already been working for a while.

    2. Re:45 out of 55 congress members got FB donations by orgelspieler · · Score: 5, Interesting

      Judging from the paltry sums thrown that way, I would imagine the grilling will be pretty intense. Six figures? To the whole group? You might as well not even try. Besides, the guy is as likeable as chlamydia, and still his approval rating is way ahead of Congress's. So they stand a lot to gain by giving him a hard time.

  6. Incredible mind? Bullshit by UnknownSoldier · · Score: 4, Informative

    There were MANY social media sites BEFORE and AFTER facebook.

    Social Media Timeline

    Mark has/had an arrogant attitude towards his users:

    Shortly after Mark launched The Facebook in his dorm room:

    Zuck: Yeah so if you ever need info about anyone at Harvard

    Zuck: Just ask.

    Zuck: I have over 4,000 emails, pictures, addresses, SNS

    [Redacted Friend's Name]: What? How'd you manage that one?

    Zuck: People just submitted it.

    Zuck: I don't know why.

    Zuck: They "trust me"

    Zuck: Dumb fucks.

  7. The question Zuckerberg sould face by ZipK · · Score: 4, Informative

    Mr. Zuckerberg will have concrete changes to talk about, and no questions he can't handle.

    Ah, Mr.... Zuckerberg. Is it not the case that Facebook's business model is founded on the premise that social interaction is a crack-like activity that can be used to lure users into providing personal information that you can relentlessly monetize?