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Comcast Is Bundling Netflix Into Cable Packages (techcrunch.com)

The latest option in Comcast's Xfinity cable bundle is Netflix. The two companies announced an expansion of their partnership today, which was first established in 2016 when Comcast added Netflix to its X1 interface. TechCrunch reports: The companies said they will expand that existing relationship by bundling Netflix into the overall subscription in new and existing Xfinity packages. Netflix's subscriber growth -- the primary driver of its value as a public company -- continues to surge, and it appears that this could be another piece in its tool kit to keep that engine humming. Those cable packages already include an increasing breakout of diverse services that allow for streaming outside of the over-the-top experience, like HBO Go and ESPN, and this offers another streaming service on-the-go for users. By tethering to additional over-the-top services, Netflix has a chance to woo subscribers that might otherwise just stick with their existing service providers and bake itself directly into that experience. The bundle, which will be available to new and existing Xfinity customers, will be included in its cable TV, phone and internet plans. More information about XFINITY service available in this XFINITY review.

45 comments

  1. lol.. by Highdude702 · · Score: 1

    But we need net neutrality so comcast doesn't give netflix a fast lane that slows down my IRC.. O.o

    1. Re:lol.. by Anonymous Coward · · Score: 0

      Maybe, what's Comcast's cut of the monthly subscription fee?

    2. Re:lol.. by gnick · · Score: 1

      Their cut was already enough for them to build it into the interface. Now it will be noticeably more.

      --
      He's getting rather old, but he's a good mouse.
    3. Re: lol.. by Anonymous Coward · · Score: 0

      Most likely to inject ads somehow

    4. Re:lol.. by Anonymous Coward · · Score: 0

      network neutrality would allow netflix to pay fair market for space on a provider's network.. -- or nothing, or even paid to do it, actually, since doing so significantly reduces the strain on a provider's upstream pipes because netflix is like more than half of all traffic.. if it's all internal, everybody wins. only comcast's greed (and back door to pai's fcc) keeps this type of deal from happening.

        there is no doubt some sort of backroom, under-the-table deal, where netflix is sucking-off comcast then knocking on their back door in order to get this deal.. probably something like:

      "we'll give you majority cut of revenues from comcast-billed netflix subscribers ("oh, ya, suck it good, punk!!!! ooooahhhhhh" -comcast); in exchange, you quit charging us for connectivity and rack space at your head ends ("ooooooahhhhhhhhhhhh!!!!" -netflix)"

    5. Re:lol.. by 93+Escort+Wagon · · Score: 1

      You may have forgotten that Netflix had to start paying Comcast a few years ago for the “privilege” of not being throttled...

      --
      #DeleteChrome
    6. Re: lol.. by Anonymous Coward · · Score: 0

      Meanwhile, at Hulu...

    7. Re:lol.. by HornWumpus · · Score: 2

      That was, of course, Netflix's spin on it.

      Comcast on the other hand said: Netflix pays for _rack_space_, same as everybody else. Netflix wants/needs local servers on large ISPs networks, so their DRM can work. If they just used HTML5 video, caching proxies could server the purpose.

      --
      John McAfee 'It was like that time I hired that Bangkok prostitute; to do my taxes, while I fucked my accountant'
    8. Re:lol.. by sdinfoserv · · Score: 2

      What they're not saying is that if your subscription is NOT through comcast, comcast can now cripple your connection to Netflix. So instead of my $11/month Netflix watch anywhere account, I get the privilege of Comcast Netflix $14/ month...
      Don't be a GOP mouth piece.

    9. Re:lol.. by diamondmagic · · Score: 1

      When you pay some $x/month to upgrade from DSL to Fiber, or pick between 40Mbps and 150Mbps cable, just what, exactly, do you think you're doing?

    10. Re:lol.. by Anonymous Coward · · Score: 0

      Comcast is actually more than happy to allow Netflix, Youtube, Hulu and the others to be 'bundled'. The cable companies aren't happy about how much they have to pay the TV content providers. It's actually what drives up the cable bill and it has a low profit margin.

      From Comcast's perspective, it's far more profitable to just sell you broadband (and cellular service too). You are more than free to use that broadband to get to other pay services. ESPN, Viacom and the others have steadily been increasing their licensing fees; Heck, look at Netflix itself and how now it's creating more and more of its content due to the same forces.

      At the end, Comcast and the others are finding themselves natural allies with Netflix, Hulu, etc...they don't need a cut nor do they need to charge a fee for fast lanes.

    11. Re:lol.. by Highdude702 · · Score: 0

      Who is "they" and why do they insist the sky is falling when they haven't even looked outside?

    12. Re:lol.. by Anonymous Coward · · Score: 0

      I hope Comcast has to start paying Netflix to not get throttled. I think to the tune of 10 fold would be perfect. I know they would pass that cost onto their customers but then that would hurt their ability to compete with the limited available choice (e.g. ATT for $40/mth vs Comcast $200/mth)! lolololololol

    13. Re:lol.. by sdinfoserv · · Score: 1

      Who are "they":: everyone learned, people who know how the internet works, and most techies..
      http://fortune.com/2017/11/21/...
      Here we are, exactly where everyone who understands the internet and online freedom knew we would be when net neutrality got repealed:
      Facts:
      - increased end user cost: instead of a regular $11 subscription, its now $14.
      A "cable company" is "bundling" a specific website..
      . Yahoo has been purchase by "Oath" and is sharing information with Verizon. opt out features don't work
      https://www.cnet.com/news/yaho...

      - Less choice : If you don't pay their pay-o-la, they will cripple (or in the cable cabal term, deprioritize ) your service. there is no longer a rule to stop them.

      There absolutely no consumer benefit. As we all knew would happen. It's an estimated 8 billion dollar gimme to the cable cabal. more cost, less choice. If you want to say otherwise, give specific examples.

    14. Re:lol.. by Highdude702 · · Score: 1

      A "cable company" is "bundling" a specific website..

      No, a cable company is adding content from a media company as a bundled service. Much like HBO, Starz, Cinemax and the rest. Netflix may have started as a mail order DVD rental service, It has long changed from that. Its not fucking Facebook, or Twitter. Its a media service, Has there been proof of them throttling non Comcast-Netflix subscriptions? No it is purely scare hype, as its been for the last 2 years. Please see yourself out.

      The people complaining need to spend more time outside and off their ass anyways.

  2. Effing comcast by mnemotronic · · Score: 2

    I have comcast; no netflix. I really hate it that Comcast will list a show as "Free" or included with my subscription, then when I drill down to it, it's "free with Netflix". It feels like false advertising.

    --
    The Russians have won. They have made the world a cesspool of distrust, greed, fear and hate.
    1. Re:Effing comcast by Obfuscant · · Score: 1

      They're not offering the program for sale, so it's technically not advertising. But yes, I find that to very annoying for all of the different things that the OnDemand menu shows as "free" and then winds up to be "Free with service X". It's one of the reasons I don't bother with OnDemand anymore.

    2. Re: Effing comcast by kurkosdr · · Score: 1

      Sign ups even for free services are a necessary evil to avoid excessive leaching (by shady "stream aggregator" websites that leech the streams of other people and wrap ads around). Deal with it.

    3. Re: Effing comcast by Anonymous Coward · · Score: 0

      This has RUINED xfinity for my family. Try explaining to a 6 and 4 year old that they can't actually watch the movie they just picked. Oh, I can still pay four bucks to rent it from Comcast. But then why is in "Free to me" listings?

      I'm pretty sure this was intentional.

    4. Re:Effing comcast by No+Longer+an+AC · · Score: 1

      I have the same problem with my Roku. I ditched Comcast years ago but so often there's a Roku channel available for "free" if only I sign in with my TV provider. I'm not even sure what my login for my antenna is, but even PBS does this now.

      Okay, PBS just wants me to register but so many other "free channels" are only free if you are already paying for them.

      I'm perfectly content with just my internet streaming (mainly Netflix) and my antenna though. I cannot say enough bad things about Comcast so I'll spare everyone the rant. I'd probably be mostly preaching to the choir anyway.

      I won't sing praises about my DSL provider but it has less downtime than Comcast and is just as fast. (May not apply where you live, but it certainly does where I do).

      --

      Amazon pulls the same crap too Many times I have tried to watch something on it only to be told I have to subscribe to some other service first. Or I can just "buy" it. Hell no, I wouldn't even own it and there are very few things I want to "own" as opposed to just watching once.

      I'll finish watching Game of Thrones when it comes on Netflix which will probably be never.

    5. Re:Effing comcast by ZipK · · Score: 1

      I'm perfectly content with just my internet streaming (mainly Netflix) and my antenna though. I cannot say enough bad things about Comcast so I'll spare everyone the rant.

      +1.

      I particularly like that when there's nothing of interest on the antenna, I can watch something from the 100s of hours that my DVR has recorded, and when there's nothing there I feel like watching, I do something else. Same thing if the atmosphere is interfering with my reception - rather than having to engage with Comcast's Worst Service Ever, I just turn the TV off and do something else.

    6. Re: Effing comcast by Obfuscant · · Score: 1

      Sign ups even for free services are a necessary evil to avoid excessive leaching (by shady "stream aggregator" websites that leech the streams of other people and wrap ads around). Deal with it.

      You really have no clue what we're talking about, do you? It's not "sign ups" for "free services", it's an On Demand system that is already "signed up" and "paid for" (not free) that shows some programs as "free" when they actually require paying for YET ANOTHER service.

      Deal with it yourself.

    7. Re: Effing comcast by kurkosdr · · Score: 1

      That's bad, here in the UK free means free but they require some kind of sign up or entering your TV License to view it.

  3. And there you have it by Anonymous Coward · · Score: 0

    Modern 'innovators' have just ended up recreating the worst parts of the past, and we are right back where we started. In retrospect, the internet age of empowerment will have lasted all of 20 years. Thanks, millennials, and your worthless parents. :/

    1. Re: And there you have it by kurkosdr · · Score: 2

      Nobody owes you anything. A millennial.

  4. Not just comcrap... by Archfeld · · Score: 1

    DISH does the same thing with On Demand shows. At the top of the menu it will list the show or movie as free but when you drill down to actually view the thing it shows as requiring a subscription to HBO or whatever network owns it whether I currently have access to it or not. Their favorites channel management tool functions the same way. It offers an option to create a channel list of just what you subscribe to, which then includes all the subscription channels, all the potential pay per view stations, all the paid commercial stations. I had a snafu in which I forgot to pay Dish one month, I was away on a contract, and my GF noted that they had turned off the service, BUT we still had access to all the shopping and junk for sale channels, as well as they pay per view stations.

    --
    errr....umm...*whooosh* *whoosh* Is this thing on ?
    1. Re:Not just comcrap... by Obfuscant · · Score: 1

      BUT we still had access to all the shopping and junk for sale channels, as well as they pay per view stations.

      Of course. The shopping channels pay the distributor to be carried and the distributor gets a cut. The pay per view is a money-maker, too. You aren't actually paying Dish for either set of channels, so not paying your bill will have no effect on your service.

      However, when I dropped Dish they immediately bricked the receiver I owned, so I guess they were hoping you would pay up and come back, and they knew I was gone for good.

    2. Re:Not just comcrap... by Archfeld · · Score: 1

      It was the opportunity I needed to block everything that was still on then pay the bill and get what I actually wanted. I'd drop dish entirely but I like Soccer and Rugby too much. I haven't been able to find any other place that has all the UEFA, British, La Liga(ESP), Bundesliga, Liga Mex, as well as rugby league, and hockey games that I want. As far a regular programming goes I spend more time on Amazon Video and Netflix, but my GF watches CBS, NCIS and its various clones and that loser Sheldon & company.

      --
      errr....umm...*whooosh* *whoosh* Is this thing on ?
  5. Fast internet... by b0s0z0ku · · Score: 1

    "Cable TV" costs $30 per month and up. Netflix costs about $10/month. With an HDTV antenna, a Netflix subscription, and fast(ish) cable Internet, why would you pay $20 per month more for "cable?"

    1. Re:Fast internet... by Joe_Dragon · · Score: 2

      Netflix does not have sports / news or other cable content.

    2. Re:Fast internet... by b0s0z0ku · · Score: 1

      Over-the-air HDTV (like 1970s style, except with more resolutions) has both of those. You can also stream a lot of things...

    3. Re:Fast internet... by Anonymous Coward · · Score: 0

      That's not a downside for everyone. That's not necessarily even a downside for sports fans - if they've already paid Disney for sports access why would they want to pay again just to be able to watch the same games they can already watch on a more sports-oriented service?

    4. Re: Fast internet... by Anonymous Coward · · Score: 0

      Because I can pay $40 a month for what would cost $100 if I bought each network a la carte.

    5. Re:Fast internet... by Highdude702 · · Score: 1

      You just explained big cables way of charging you $250 a month for basic cable, Compartmentalize. Let everybody think they will save money if they only choose the services they want. the majority of people will slowly add services(i mean its only $10 a month) until all of a sudden they pay more than $300/mo for consumable tv.

  6. missing the point entirely by nimbius · · Score: 4, Insightful

    The latest option in Comcast's Xfinity cable bundle is Netflix.

    Netflix isnt something customers want as a service from your company. Netflix is an alternative to overpriced cable TV which is itself nothing but a wasteland of predatory advertisements and commercial breaks. Netflix and Kodi (https://kodi.tv/) are the killing blow for an industry that has strong-armed the american consumer for more than forty years.

    --
    Good people go to bed earlier.
    1. Re:missing the point entirely by Anonymous Coward · · Score: 0

      Somebody should tell Netflix about laying with dogs... You might start getting flees.

    2. Re:missing the point entirely by Obfuscant · · Score: 1

      Netflix isnt something customers want as a service from your company. Netflix is an alternative to overpriced cable TV

      Netflix is putting themselves in this position by creating content and not just streaming other people's stuff. Yes, some people want Netflix original content, and that means some customers of cable will want to also have Netflix. They also want the standard movie streams from Netflix that Comcast does not have.

      Netflix and Kodi (https://kodi.tv/) are the killing blow for an industry that has strong-armed the american consumer for more than forty years.

      Well, unfortunately, cable still has things that Netflix does not, like local content and sports, so people will still buy cable.

  7. So when do they clamp down on the opt-outs? by Anonymous Coward · · Score: 0

    You use Comcast as your ISP.. and now they bundle Netflix into their cable package. How long until those that only use Comcast for internet and not cable, start feeling the throttle?

    =(

  8. And data caps? by Anonymous Coward · · Score: 0

    What do you bet that that if you subscribe to Netflix through Comcast, your Netflix traffic won't count against your cap... but if you don't, suddenly it counts due to 'network management.'

  9. If you can't beat them join them by Anonymous Coward · · Score: 0

    It's a smart move on the part of Netflix, but I still won't buy cable because I honestly have no need for it. Commercials suck in their current format in the US.

  10. They'll raise their price later by Tony+Isaac · · Score: 1

    That's how the cable companies work. They throw in something attractive into their bundle, wait a year or so, then raise the price even more than you would have paid for the service separately.

  11. Well, that sucks. by Anonymous Coward · · Score: 0

    Sigh, I guess netflix will eventually be assimilated and start to suck as much as Comcast cable. Time to start getting hooked on Prime video or actually paying for Youtube Red

  12. Great by Anonymous Coward · · Score: 0

    Wow this is very helpful post . I like this article that's great

  13. Money Grab by Anonymous Coward · · Score: 0

    You all miss the point of this. Yes, they may offer it now as part of a bundle, but your usage is still capped and the Netflix usage goes against your quota. If you use Netflix a few hours a day and use any serious amount of internet, you're going to be paying Comcast overage fees. Hell, they should give it away for free. They could make a boatload! It's a scam.

  14. Cable? by Anonymous Coward · · Score: 0

    I heard about this cable thing; people used to subscribe to it in the 2000s. Anyways, so is this "bundle" supposed to make me subscribe to cable where I'm not paid to watch anything? Why would I subscribe to a network that nickels and dimes me, speeds up "original" (I mean syndicated) programming, then 30-35% of the time I'm plasted with ads, and top it off I have to "tune in" to watch whatever it is.

    Nah, I'll pass.