Marissa Mayer is Back (bloomberg.com)

Former Yahoo Chief Executive Officer Marissa Mayer is starting a technology business incubator, Lumi Labs, with longtime colleague Enrique Munoz Torres, she revealed in an interview with The New York Times. Bloomberg: The venture will focus on consumer media and artificial intelligence, according to the company's website, which is set against a backdrop of snow-covered peaks. Lumi means snow in Finnish, Mayer told the New York Times, which reported the news earlier Wednesday. The next project for Mayer, who was an early employee at Google and worked there until leaving to run Yahoo in 2012, had been a matter of considerable speculation in Silicon Valley. She left Yahoo, once a leading search engine and web destination, after it was sold to Verizon Communications last year.

Comments

And if you work with her this time

[Anonymous Coward]

you are a moron.

Re: And if you work with her this time

[Anonymous Coward]

In all fairness, Yahoo was a bag of shit before Marissa Mayer got there. All she did was add some extra incompetence to finish them off.

Again, news?

[sqorbit]

Is this really news? A tech CEO launching a start up. I know she made headlines with the disaster Yahoo was. Yahoo was pretty much a disaster before she got there and she just made it worse. If her startup does something super innovative it should be news. Someone simply launching a startup with a rather vague plan is not news, and it definitely does not matter.

Re:Again, news?

[jellomizer]

There is a reason why CEO Salary is normally inversely proportional to the success of the company.
1. Its future doesn't look great, so things like stock options arn't that great of a compensation.
2. If you are going to lead a sinking ship, you better be paid more to help compensate the fact that you were CEO of a troubled company, and we get all the negative press that we see now.

Yahoo had its problems before she started. Yahoo Business strategy was poised to go against AOL, not Google and Facebook. While they had their search engine, there was a Yahoo Community and services, and games... Mostly designed to have Yahoo to be a site that you stick to for your internet fix.
They still have some popular services. Yahoo Business is still preferred for serious business folks. And Yahoo Answers is still popular. But After AOL got kicked out and Google and Facebook had risen, It pushed Yahoo out of many of its markets.

Could Yahoo have innovated sooner. In retrospect yes. But there were and are a lot of fad competition that get some traffic but just don't hold onto it long enough. However other fads just grew and become more popular.

Back when Google came out. Its simple search engine, vs yahoo with gave you a list of popular categories to help filter down from. Has me using Yahoo for years as my default search engine, until Googles algorithm got smart enough, and they were enough people with dial-up who used google because of its small download size. At the time, yahoo will just figure speed will always get bigger so just keep a lot of content on the front page. And the Google fad will wash out when everyone is at 500kbs speed. It may have worked, but it didn't.

Re:And finance is coming from where?

[rudy_wayne]

Hey, it's all good. If people want to keep giving her money, that's their business. I'm sure some of them will do well.

I plan on giving her money... once this crashes and burns and she's living on a sidewalk, I'll hand her a dollar so she can go get dinner from Burger King.

Sadly, that's not going to happen. When she left Google she already had more money than you'll make in your entire life. It's more likely that she'll be giving you a dollar for Burger King.

Is she really a good fit for this?

[93 Escort Wagon]

I would think a successful tech business incubator would require a fair amount of flexibility. Marissa Meyer's management style, on the other hand, seems very rigid, rules-based and inflexible.