PSA: Amazon Will Increase Price of Prime To $119 (cnbc.com)

EzInKy writes: Effective on May 11, Jeff Bezos says the price of Prime membership will increase to $119 from $99. Now, as much as I have enjoyed the free shipping over these many years, I just don't believe that benefit outweighs the increased cost of membership. Existing Prime members will have until June 16 to renew their membership at the current $99 price-point, notes CNBC. In its first quarter earnings call, Amazon attributed the price increase to the service's rising costs, noting that this was its first price hike since March 2014.

Comments

Re:$10/month

[Desprez]

Is this surprising? That different people have different needs? If you don't order that often, it's a net loss.

I tried prime a while back when it cost even less, and it wasn't worth it for me. Their streaming content was mostly available elsewhere, and their interface was much worse than others, while constantly trying to shove additional-cost content in my face.

Re:IF you don't buy a lot at Amazon, and don't str

[turp182]

My wife stumbled upon our order history in Amazon recently, we place a Prime order about every 3 days (for at least the past 2 years).

Prime is worth every penny for us.

We do watch more Netflix than Amazon streaming, but Amazon is where we purchase things rather than our crappy cable provider - AT&T.

Re: $10/month

[Holi]

Interesting you say that. Since Amazon has been relying on their own logistics in my area I have found that their delivery has gotten far worse.
Overnight orders delayed by several days(FBA not SFP so no blaming 3rd parties) .
Prime orders not making the 2 day delivery time
Orders of Prime listed items defaulting to non prime sellers , often with no warning.

I make no claim how it is in your neck of the woods but around here, even with a warehouse in spitting distance, Prime seems to be losing its luster.