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Go Programming Language Gets A New Logo and Branding (golang.org)
After an "extensive design process," the Go programming language has a "new look and logo," according to Google's lead for Go developer relations, product, and strategy. (Promising that this won't affect Go's gopher mascot.)
Our logo follows the brand's core philosophy of simplicity over complexity... The circular shape of the letters hints at the eyes of the Go gopher, creating a familiar shape and allowing the mark and the mascot to pair well together... In addition to our brand guide we have also developed a presentation theme. This presentation theme will enable us to have a consistent representation of Go in person at meetups and conferences as well as online.
Go community members are welcome to use this theme for their own presentations. The presentations are available as Google Slides presentations. We chose Google Slides as it is easy to share and maintain updates. People are welcome to port them to keynote, PowerPoint, etc. Like this blog and all our gopher images, the slide themes are Creative Commons Attribution 3.0 licensed... The brand guide, logo and themes are copyrighted by the Go authors. The brand guide contains the guidelines for acceptable logo use.
It's been more than eight years since the language's launch, and "we wanted the Go brand to reflect where we have been and convey where we are going."
Go community members are welcome to use this theme for their own presentations. The presentations are available as Google Slides presentations. We chose Google Slides as it is easy to share and maintain updates. People are welcome to port them to keynote, PowerPoint, etc. Like this blog and all our gopher images, the slide themes are Creative Commons Attribution 3.0 licensed... The brand guide, logo and themes are copyrighted by the Go authors. The brand guide contains the guidelines for acceptable logo use.
It's been more than eight years since the language's launch, and "we wanted the Go brand to reflect where we have been and convey where we are going."
Quick, what's the logo for C, Pascal, FORTRAN, or BASIC? Countries have flags and seals; languages don't.
its not just a vector art. Its a piece of the identify of a brand, and how you should you use.
that's how a proper brand guide should look like. I take it you never worked with one.
"life is a joke, and someone is laughing at me"
Maybe it exists because the people who made it don't trust random strangers on the internet not to be shitheads to each other.
Honestly, that seems like a pretty reasonable stance to take. Where do you take issue with it?