Go Programming Language Gets A New Logo and Branding (golang.org)

After an "extensive design process," the Go programming language has a "new look and logo," according to Google's lead for Go developer relations, product, and strategy. (Promising that this won't affect Go's gopher mascot.) Our logo follows the brand's core philosophy of simplicity over complexity... The circular shape of the letters hints at the eyes of the Go gopher, creating a familiar shape and allowing the mark and the mascot to pair well together... In addition to our brand guide we have also developed a presentation theme. This presentation theme will enable us to have a consistent representation of Go in person at meetups and conferences as well as online.

Go community members are welcome to use this theme for their own presentations. The presentations are available as Google Slides presentations. We chose Google Slides as it is easy to share and maintain updates. People are welcome to port them to keynote, PowerPoint, etc. Like this blog and all our gopher images, the slide themes are Creative Commons Attribution 3.0 licensed... The brand guide, logo and themes are copyrighted by the Go authors. The brand guide contains the guidelines for acceptable logo use.
It's been more than eight years since the language's launch, and "we wanted the Go brand to reflect where we have been and convey where we are going."

Comments

what the f-

[Ayano]

Seriously... they cobbled all of that together for a piece of vector art?

Marketing?

[Dawn Keyhotie]

What am I even reading here? It's a computer language, not a car.

If a language needs its own marketing department, from a multi-billion-dollar company, then maybe it's not that great in the first place.

Re:Marketing?

[lucm]

maybe it's not that great in the first place.

It is my experience that apps written in Go have amazing performance. But it's also my experience that coding in Go is a huge pain in the ass. Granted, I didn't spend a billion hours RTFM but when compilation fails because of unused imports or because the opening curly brace of "if" is on the following line, I would say it's garbage not warranting further effort.

Re:Marketing?

[hey!]

That's kind of naive. The best language to program in is the one that has the most brainshare. It's where the jobs are and where posting a job will find the greatest pool of candidates.

Marketing isn't just about creating manipulative communication, although that's part of it. It's the practical study of how to exploit human economic behavior.

Re:CoC smokers

[Anonymous Coward]

"The first goal of the Code of Conduct is to specify a baseline standard of behavior so that people with different social values and communication styles can talk about Go effectively, productively, and respectfully. "

That was enough for me to drive me away. These are the same people that go "we need to be open to hiring people with more diverse or non traditional backgrounds." (aka non white, vagina possessing, unqualified)

Re:CoC smokers

[serviscope_minor]

Perhaps the fact that it exists in the first place?

So, people are insisting you not be an asshat in their comminuty and you find that objectionable. Well, that figures. I guess you and the golang community are fundamantally incompatible then.

That someone felt he/she/it/pronounOfTheWeek had the need and the right to tell other people what to think and do.

Seems you have the attitude of "I want to be able to do what I want where I want and when I want and no one should use their free speech to tell me to go away". That's fine, I'm sure you can find a community where there are no conventions of decency. Perhaps 4chan would be to your taste.

No need to be a sensitive snowflake: no one's telling you how to think. They're not even telling you what to do unless you specifically want to spend time with them. Look at it this way, it's there to save your delicate feelings: you know in advance that what you want to do will get you ejected and this will save you tha pain and embarressment.