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Go Programming Language Gets A New Logo and Branding (golang.org)

Posted by EditorDavid on from the do-not-pass-Go dept.

After an "extensive design process," the Go programming language has a "new look and logo," according to Google's lead for Go developer relations, product, and strategy. (Promising that this won't affect Go's gopher mascot.) Our logo follows the brand's core philosophy of simplicity over complexity... The circular shape of the letters hints at the eyes of the Go gopher, creating a familiar shape and allowing the mark and the mascot to pair well together... In addition to our brand guide we have also developed a presentation theme. This presentation theme will enable us to have a consistent representation of Go in person at meetups and conferences as well as online.

Go community members are welcome to use this theme for their own presentations. The presentations are available as Google Slides presentations. We chose Google Slides as it is easy to share and maintain updates. People are welcome to port them to keynote, PowerPoint, etc. Like this blog and all our gopher images, the slide themes are Creative Commons Attribution 3.0 licensed... The brand guide, logo and themes are copyrighted by the Go authors. The brand guide contains the guidelines for acceptable logo use.
It's been more than eight years since the language's launch, and "we wanted the Go brand to reflect where we have been and convey where we are going."

13 of 120 comments (clear)

  1. Marketing? by Dawn+Keyhotie · · Score: 4, Insightful

    What am I even reading here? It's a computer language, not a car.

    If a language needs its own marketing department, from a multi-billion-dollar company, then maybe it's not that great in the first place.

    --
    "The only good windmill is a tilted windmill."
    1. Re:Marketing? by Waffle+Iron · · Score: 2

      If a language needs its own marketing department, from a multi-billion-dollar company, then maybe it's not that great in the first place.

      [1]

    2. Re:Marketing? by lucm · · Score: 4, Insightful

      maybe it's not that great in the first place.

      It is my experience that apps written in Go have amazing performance. But it's also my experience that coding in Go is a huge pain in the ass. Granted, I didn't spend a billion hours RTFM but when compilation fails because of unused imports or because the opening curly brace of "if" is on the following line, I would say it's garbage not warranting further effort.

      --
      lucm, indeed.
    3. Re:Marketing? by hey! · · Score: 3, Insightful

      That's kind of naive. The best language to program in is the one that has the most brainshare. It's where the jobs are and where posting a job will find the greatest pool of candidates.

      Marketing isn't just about creating manipulative communication, although that's part of it. It's the practical study of how to exploit human economic behavior.

      --
      Post may contain irony: discontinue use if experiencing mood swings, nausea or elevated blood pressure.
    4. Re:Marketing? by AuMatar · · Score: 3, Interesting

      As someone who's written a lot of C professionally- no we wouldn't. Not as an error. As a warning, fine. Preferably one that can be pragma-ed out. But not as an error.

      As for formatting- no there really isn't anything good to be said about a consistent style. Especially not to that degree. All you're doing is costing time on meaningless triviality. The time spent to fix it the first time it happens will be an order of magnitude greater than the practical benefits of using the same style for something so trivial for the next 100 years.

      --
      I still have more fans than freaks. WTF is wrong with you people?
  2. Great news! by aardvarkjoe · · Score: 4, Funny

    You know, whenever anybody asked me what I thought the biggest thing holding back the Go language was, the first thing that came to mind was the logo. This is truly an earth-shattering development.

    --

    How can we continue to believe in a just universe and freedom to eat crackers if we have no ale?
  3. Re:CoC smokers by Hognoxious · · Score: 3, Funny

    Make Go go away.

    --
    Confucius say, "Find worm in apple - bad. Find half a worm - worse."
  4. Since when do languages have logos? by jabberw0k · · Score: 3, Informative

    Quick, what's the logo for C, Pascal, FORTRAN, or BASIC? Countries have flags and seals; languages don't.

  5. Re:when all else fails by lucm · · Score: 2

    change your logo. marketing 101.

    It's like in The Wire, when they have low quality drugs that customers no longer buy, they keep selling the same shit but with a different color for the package.

    --
    lucm, indeed.
  6. Oi are what oi are by Hognoxious · · Score: 2

    Page 8:

    These segments has different priorities and varying understanding of Go's value and purpose

    They does, does they? Who wrote this shit, Popeye?

    I suppose writing properly isn't *humble*, and might be considered *reactive*, *exclusive* or *haughty*. (Page 7).

    --
    Confucius say, "Find worm in apple - bad. Find half a worm - worse."
  7. Re:what the f- by hagnat · · Score: 3, Informative

    its not just a vector art. Its a piece of the identify of a brand, and how you should you use.
    that's how a proper brand guide should look like. I take it you never worked with one.

    --
    "life is a joke, and someone is laughing at me"
  8. Re:CoC smokers by Anonymous Coward · · Score: 2, Informative

    Maybe it exists because the people who made it don't trust random strangers on the internet not to be shitheads to each other.
    Honestly, that seems like a pretty reasonable stance to take. Where do you take issue with it?

  9. Usual joke by nospam007 · · Score: 4, Funny

    "Go Programming Language Gets A New Logo and Branding "

    'Go' is now named 'Went' and will soon be named 'Gone'.