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Go Programming Language Gets A New Logo and Branding (golang.org)

Posted by EditorDavid on from the do-not-pass-Go dept.

After an "extensive design process," the Go programming language has a "new look and logo," according to Google's lead for Go developer relations, product, and strategy. (Promising that this won't affect Go's gopher mascot.) Our logo follows the brand's core philosophy of simplicity over complexity... The circular shape of the letters hints at the eyes of the Go gopher, creating a familiar shape and allowing the mark and the mascot to pair well together... In addition to our brand guide we have also developed a presentation theme. This presentation theme will enable us to have a consistent representation of Go in person at meetups and conferences as well as online.

Go community members are welcome to use this theme for their own presentations. The presentations are available as Google Slides presentations. We chose Google Slides as it is easy to share and maintain updates. People are welcome to port them to keynote, PowerPoint, etc. Like this blog and all our gopher images, the slide themes are Creative Commons Attribution 3.0 licensed... The brand guide, logo and themes are copyrighted by the Go authors. The brand guide contains the guidelines for acceptable logo use.
It's been more than eight years since the language's launch, and "we wanted the Go brand to reflect where we have been and convey where we are going."

4 of 120 comments (clear)

  1. Marketing? by Dawn+Keyhotie · · Score: 4, Insightful

    What am I even reading here? It's a computer language, not a car.

    If a language needs its own marketing department, from a multi-billion-dollar company, then maybe it's not that great in the first place.

    --
    "The only good windmill is a tilted windmill."
    1. Re:Marketing? by lucm · · Score: 4, Insightful

      maybe it's not that great in the first place.

      It is my experience that apps written in Go have amazing performance. But it's also my experience that coding in Go is a huge pain in the ass. Granted, I didn't spend a billion hours RTFM but when compilation fails because of unused imports or because the opening curly brace of "if" is on the following line, I would say it's garbage not warranting further effort.

      --
      lucm, indeed.
  2. Great news! by aardvarkjoe · · Score: 4, Funny

    You know, whenever anybody asked me what I thought the biggest thing holding back the Go language was, the first thing that came to mind was the logo. This is truly an earth-shattering development.

    --

    How can we continue to believe in a just universe and freedom to eat crackers if we have no ale?
  3. Usual joke by nospam007 · · Score: 4, Funny

    "Go Programming Language Gets A New Logo and Branding "

    'Go' is now named 'Went' and will soon be named 'Gone'.