HTC Teases Its Next Flagship Smartphone. Too Bad, the Photo Shows Parts of an iPhone 6. (anandtech.com)

HTC has begun to ramp up marketing campaign for its next major smartphone release, teasing that they will be making a proper announcement on May 23rd. From a report: In an email sent to the press this morning and posted on their website, HTC posted a photo of neatly laid out phone components, with the text "Coming Soon... A phone that is more than the sum of its specs." The photo and the announcement give a May 23rd date for more details. AnandTech has added an update to the story, (Via DaringFireball ): As pointed out by a reader, these aren't new components. Or even components of an HTC phone. Rather they're a disassembled iPhone 6...

Comments

Too bad

[110010001000]

Yeah, it's too bad to have your marketing campaign splashed around the web and talked about.

Re: Too bad

[Z00L00K]

I used to have HTC phones, but when I discovered that they suffer from two major flaws I left them.
The flaws are that they are filled with bloatware and that the battery essentially can't be replaced because it's wrapped in the phone so badly that you damage stuff if you try to replace it.

Now I use a CAT S60 instead.

Incompetence

[jpaine619]

Jesus Christ... the level of incompetence is amazing. Are these ad companies so clueless that they don't think some nerd is going to notice this?

I'm gonna give HTC the benefit of the doubt and assume that they had nothing to do with this. I suspect they gave some company a contract to run their ads and do the promotion. But, this level of idiocy should immediately result in the cancellation of that contract and a ban on any future contracts.

Although, it does occur to me that maybe HTC did hand them some hardware to take photos of... Be interesting to see how this plays out. I'm sure Apple will capitalize on it.

Re:Incompetence

[Desler]

You actually think the ad company cared about what nerds would think? You’re serious?

Doesn't look exciting

[Presence Eternal]

The incredible was my first smartphone. Changed my life. Pity HTCs general lack of oled has stopped me from becoming a repeat customer. I'm currently in the process of moving from an Iphone x to a v30; the U12 expected specs are not tempting for my usage profile.

Is that not the point?

[Pfhorrest]

They are comparing themselves to their competition. "Not just the sum of its parts", and then showing the parts of an iPhone. The message I get from that is "not just an iPhone"; implicitly, "...but something better". How is this a gaffe at all?

Re: HTCs new phone has iPhone parts?

[Bing Tsher E]

If somebody was refurbishing iPhone 6's and putting current Android on them for an attractive price, it could be a good seller. I would consider getting one.

But I have NetBSD running on a Mac SE/30 (one of Apple's best products ever)

Re:So they're saying

[Xenx]

There is nothing inherently bad about HTC phones. They're as up to spec and as well built as the competition. There is some give and take on specific features, but overall on par. The only real problem is that they just don't have the exposure they used to.

Re: LG is gay

[Z00L00K]

Give me a phone that runs VMS instead.