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Tesla Rejected More Advanced Driver Monitoring Features On Its Cars, Says Report (theverge.com)

An anonymous reader quotes a report from The Verge: Engineers inside Tesla wanted to add robust driver monitoring systems to the company's cars to help make sure drivers safely use Autopilot, and Tesla even worked with suppliers on possible solutions, according to The Wall Street Journal. But those executives -- Elon Musk included -- reportedly rejected the idea out of worry that the options might not work well enough, could be expensive, and because drivers might become annoyed by an overly nagging system.

Tesla considered a few different types of monitoring: one that would track a driver's eyes using a camera and infrared sensors, and another that involved adding more sensors to the steering wheel to make sure that the driver is holding on. Both ideas would help let the car's system know if the driver has stopped paying attention, which could reduce the chance of an accident in situations where Autopilot disengages or is incapable of keeping the car from crashing. Musk later confirmed on Twitter that the eye tracking option was "rejected for being ineffective, not for cost."

85 of 143 comments (clear)

  1. Not enough by Anonymous Coward · · Score: 4, Funny

    Knowing that the driver is holding the steering wheel is not enough. You need to ascertain that all the muscular groups between the fingers and the spine are actively engaged and under tension. That is - fingers, palm, wrist, forearm, elbow, arm, shoulder... only if the muscules in all there areas are actively engaged you will ensure that the driver can take over. Eye tracking and a neural brain interface too to know what the driver is thinking...

    1. Re:Not enough by Train0987 · · Score: 3, Insightful

      If it's supposed to be assist technology then why market it as "autopilot"?

    2. Re:Not enough by Anonymous Coward · · Score: 2, Insightful

      Because they call it fucking AUTOPILOT. Auto, as in automatic, not manual, no human interaction needed, done for you. You claim it's well documented it's assist technology, and if you dig into the fine print I'm sure you're right. But it's also documented very well in the goddamn name that it's not assist technology, it's automatic. Not manual. Not assist. No human interaction needed. Done for you. Auto-fucking-pilot. Fine print disclaimers do not change that.

    3. Re:Not enough by Train0987 · · Score: 1

      I think he's arguing that we're supposed to automatically assume that Musk is lying about everything, so the joke's on us that we don't.

    4. Re:Not enough by uncqual · · Score: 1

      But all, when engaged, are expected to quite safely move the vehicle through the space it's traveling in and allow the pilot to take their hands off the controls and, for modestly short times (ten seconds or more), divert their attention to doing other things (such as looking at charts) with only occasional scans of the area (either visual or via radar etc). Tesla autopilot seems to require the driver's constant attention to avoid running into stationary objects that are routinely encountered on roads (gore points, fire trucks, etc...). The "auto" pilot in "autopilot" implies that the feature can be safely used for significant portions of your trip without close second by second monitoring and that's simply not the case with Tesla's feature so the name is very misleading.

      Yes, drivers should heed all the warnings, but it's a little like selling "8 ton automotive jackstands" with a sticker on them saying "Do not get any part of body under a vehicle elevated on these jackstands" and blaming the user because the "jackstands" collapsed when their 1.5 ton car fell on them during brake job.

      --
      Why is there an "insightful" mod and why isn't it "-1"? If I wanted insight, I wouldn't be reading /.
    5. Re:Not enough by rogoshen1 · · Score: 1

      -- M. Zuckerberg's notes on experiencing driver's education

    6. Re:Not enough by sheph · · Score: 1

      They might call it autopilot, but on their web site where they describe the feature it says: "Every driver is responsible for remaining alert and active when using Autopilot, and must be prepared to take action at any time." How could anyone possibly interpret that as "I can take a nap while my car drives me home"? https://www.tesla.com/autopilo...

      --
      I don't believe in karma, I just call it like I see it.
    7. Re:Not enough by Barefoot+Monkey · · Score: 2

      Because it sounds catchy and is technically accurate, even if it's misleading to people who aren't professional airline pilots.

      Actual autopilot on aeroplanes is purely assistive - there to make flying the plane a bit easier and somewhat reduce the opportunities for human error - and does not in any way remove the need to have an actual pilot controlling the plane. Tesla's Autopilot serves the exact same role as an aeroplane's autopilot with the same limitation, but in a car, so I suppose they feel that they are perfectly in the right to name it as such.

      While actual pilots are trained to know what autopilot is, those not in the field tend to have the impression that it's an autonomous system to take over for the pilots when they need to take a break. Tesla can keep on informing drivers that you still need to be driving the car while Autopilot is running, but it will always be an uphill battle against some drivers who jump to the conclusion that Autopilot is some kind of autonomous driving system and disregard the all warnings to the contrary as some sort of unnecessary legal formality.

      Yes, it's absolutely the drivers' fault when they crash because they weren't even paying attention to the road or even controlling the vehicles, but Tesla does need to accept the reality that the name provokes this sort of recklessness. I doubt that any amount of adversarial driver monitoring would be as effective as simply changing the name to something that doesn't suggest that the car can pilot itself automatically.

    8. Re:Not enough by pots · · Score: 1

      In airplane lingo that's how the term is used. They should have recognized that it's not how the term is used in the eye of the public, but they didn't know or didn't care. "Autopilot" certainly has more marketing potential than "Fancy Cruise Control."

    9. Re:Not enough by LynnwoodRooster · · Score: 2

      Oh really? If others didn't call it Assist you might have a point. Pretty much EVERYONE else calls it Driver Assist; only Tesla is brash (and stupid) enough to call it "Autopilot".

      --
      Browsing at +1 - no ACs, I ignore their posts. So refreshing!
    10. Re:Not enough by rtb61 · · Score: 4, Interesting

      How about because it is an accurate description based upon past use. Autopilot in planes and ships, they will take you on the course set, they will not avoid shit or take complex routes, you set them and away they go, don't pay attention and a plane or ship or any other obstacle gets in your path and the AUTOPILOT will stay on course, bad fucking luck, well not luck, stupidity. So it is called autopilot because that is all it is, exactly as used and described for decades. People are now just choosing to reinterpret autopilot in another way now because 'hmm', vested interests and oh yeah, dick brains.

      So the design choices not around sound design but design around idiots, how to make a device idiot proof, reliable and low cost. Want to make a Tesla vehicle idiot proof, then don't install the batteries and let the idiots admire the car in their drive way and pose with it in front of passers by.

      How to make cars idiot proof, don't fucking let idiots drive them. So zero driver monitoring and instruction in their use is required during driver training and then they should be tested for knowledge on autopilot systems to get their drivers licence. Autopilot https://en.wikipedia.org/wiki/... look it the fuck up. Do not confuse it with 'ROBOTIC' vehicles like the idiots that kill themselves with autopilot vehicles, I certainly hope you do not have one.

      --
      Chaos - everything, everywhere, everywhen
    11. Re:Not enough by AmiMoJo · · Score: 2

      Tesla's system doesn't even use the driver's seat occupancy sensor to make sure there is actually someone sat behind the wheel.

      The "autopilot assistant" trick of wedging fruit into the steering wheel to make it think you have hands on is well known too.

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    12. Re:Not enough by jeremyp · · Score: 1

      It doesn't matter if it's an accurate description or not, it's what people believe that counts. People have heard that autopilot can fly a plane from take off to destination and they even saw a simulator land by itself on Mythbusters. This leads even quite intelligent people to argue for taking the pilots out of the cockpit.

      --
      All I want is a secure system where it's easy to do anything I want. Is that too much to ask ~~ Randall Munroe
    13. Re:Not enough by LynnwoodRooster · · Score: 1

      If your "being different" causes confusion and leads to injury or death of others, then yes - you ARE wrong for daring to be different.

      --
      Browsing at +1 - no ACs, I ignore their posts. So refreshing!
    14. Re:Not enough by LynnwoodRooster · · Score: 1

      How many deaths in the US are attributable to the use of Imperial, rather than Metric, units?

      --
      Browsing at +1 - no ACs, I ignore their posts. So refreshing!
    15. Re:Not enough by LynnwoodRooster · · Score: 1

      Zero. Thus it's a non-issue - unlike the naming of "autopilot" by Tesla.

      --
      Browsing at +1 - no ACs, I ignore their posts. So refreshing!
    16. Re:Not enough by dunkelfalke · · Score: 1

      So you want a type rating for cars and a minimum of driving hours beyond which the driving license would be suspended?

      --
      "It's such a fine line between stupid and clever" -- David St. Hubbins, Spinal Tap
    17. Re:Not enough by Rei · · Score: 5, Insightful

      Tesla autopilot seems to require the driver's constant attention to avoid running into stationary objects that are routinely encountered on roads (gore points, fire trucks, etc...).

      Welcome back to hyperbole land.

      The average US car goes 80 million miles between fatal accidents.
      The average Tesla goes 320 million miles between fatal accidents.
      1/3rd to 1/2 of all Tesla miles are on Autopilot.

      Now let's say that all fatal Tesla accidents were on Autopilot. Let's ignore the fact most of the "The driver may have been on Autopilot!" crash reporting stories thusfar have ultimately turned out not to involve AP at all. Let's also ignore the fact that since AP driving is much more likely to involve highways and thus higher speeds, it would be expected to involve a higher share of the accidents. Let's just look at the numbers. Even with these assumptions, you would still be 33 to 100% safer driving a Tesla on AP than driving any other car. Acting like you take your attention off the road for a split second and it drives you into a post is just absurd.

      What I'm wondering is how long this media hype train can last. I mean, no freaking duh the more vehicles Tesla makes the more people are going to die while driving one. Are they seriously going to keep breathlessly reporting on every last Tesla crash - always with the no-evidence-whatsoever speculation that AP might have been in use, and no retraction whatsoever in the cases where it wasn't? 40 thousand people die on US roads every year. 1.3 million die in them worldwide. Seeing a Tesla on the roads is no longer a 1-in-a-million event; Tesla is quickly approaching 0,1% of all US vehicles on the road (nearing 200k). Believe it or not, like all vehicles, there will sometimes be Tesla crashes. And things like it being front page news that someone rear-ended a fire truck at 60 miles an hour as if there's something horribly wrong with Tesla, when the real story should be that someone hit a fire truck at 60 miles an hour and walked away with only a broken ankle, when such an accident should normally be fatal... I'm sorry, but Musk has a serious point about unfair, lopsided media coverage.

      --
      "WANTED: Sinking ship seeks rats."
    18. Re:Not enough by thegarbz · · Score: 1

      If it's supposed to be assist technology then why market it as "autopilot"?

      Because an actual autopilot is nothing more than an assist technology and ignorance is a reason to educate rather than a reason to appease.

    19. Re:Not enough by dunkelfalke · · Score: 1

      Tesla is not an average car, hence your comparison is misleading and you would realise it yourself once you'd stop daydreaming about sucking Musk's dick. Seriously, your kind of fanboyism is bordering on fanatism.

      --
      "It's such a fine line between stupid and clever" -- David St. Hubbins, Spinal Tap
    20. Re:Not enough by AmiMoJo · · Score: 1

      "The average US car goes 80 million miles between fatal accidents.
      The average Tesla goes 320 million miles between fatal accidents.
      1/3rd to 1/2 of all Tesla miles are on Autopilot."

      This is not a good comparison. The average US car includes many older models, and many trucks and SUVs that are more likely to kill people than a sedan/crossover.

      Do you have stats for similar cars? A quick Google only turned up stuff about the Volvo XC90 and Toyota Highlander having zero fatal accidents one year.

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    21. Re:Not enough by Daralantan · · Score: 1

      The other thing I often wonder based on these stats... Wouldn't someone driving a very expensive Tesla car probably also be driving more responsibly than someone with say... at 30 year old $300 car? Would the Tesla drivers be as likely to be out driving drunk, driving on dirt/mud/gravel roads? A lot of bad accidents come from people being stupid idiots, rather than the car being any kind of issue. Auto pilot won't help someone driving almost blackout drunk at 50mph over the speed limit.

    22. Re:Not enough by houghi · · Score: 1

      So it is called autopilot because that is all it is, exactly as used and described for decades.

      These companies spend millions on advertising and they know what colors bring up what emotions. They know what font to use to be serious or not, depending on what they want the people to understand.
      They know how words can be used and how they will make people feel. They use it to sell beer and shaving cream and beverages and food.

      So they have to be aware what "autopilot" will mean to the majority of people. This is just the newspeak that we are used to today. "Uber is not a taxi company." is the most famous one. Hiding behind a dictionary is not how language works.
      Every dictionary will tell you that it does not matter what it says. It could easily mean something different. "Autopilot" to the majority of people means a self driving car where you can sleep in the car while the autopilot takes over.

      The ad companies know this. That means that their clients, the companies know this. So there are two ways to look at it:
      The ad company gave wrong advice and should not only be fired, but held responsible for the failure. As that has not happened there is only one other option: the company is full aware what is going on and should be held responsible for what they have done.

      This is just another "You are holding it wrong' thing and it WILL get worse as companies are not held accountable for anything they do. At most they get a slap on their fingers to do a better job the next time they try to pull it off and that the laws need to be changed to make what they do legal the next time around.

      --
      Don't fight for your country, if your country does not fight for you.
    23. Re:Not enough by eth1 · · Score: 1

      So the design choices not around sound design but design around idiots, how to make a device idiot proof, reliable and low cost. Want to make a Tesla vehicle idiot proof, then don't install the batteries and let the idiots admire the car in their drive way and pose with it in front of passers by.

      If only there was a way to prevent installing the idiot... :P

    24. Re:Not enough by Dare+nMc · · Score: 1

      > but it ain't happening today. 10 years from now, maybe...

        People are horrible at assessing risk, with 500,000 cars on the road even if it handles a few situations worse, if those situations are rare enough Tesla's on autopilot could still be much safer (or not I don't have the stats.) For example seat-belts and airbags have resulted in many serious injuries, and even a few deaths that wouldn't have happened otherwise. But they prevent many times more deaths in the majority of accidents. For example a friend of mine rolled her truck while not wearing a seat-belt, the entire top of the cab smashed completely flat down to the seat, but she got thrown into the floorboard and escaped with minor injuries. It would have been impossible for her to survive if wearing a seat-belt. Those few incident doesn't equal that seat-belts don't save lives overall.

      Personally, that Tesla is doing these autopilot and control system updates over the air, scares the shit out of me. It appears they are done without government oversize, and minimal communications to the drivers. I would really like to know how the validation process is done to insure it is always a positive safety impact, and that process has oversight with criminal enforcement in place for any violation.

    25. Re:Not enough by Rei · · Score: 1

      You mean the financial interests I announced in my first point in this thread? You mean the financial interests that I didn't have until the shorts banking on this absurd hyperbole pushed the stock down to ~$250 last month, which was just too tempting for me to keep staying on the sidelines? In case you haven't noticed, I've been talking about Tesla on this site for a lot more than a month.

      If you're so anti-Tesla and so utterly convinced it's going to fail, I assume you've shorted TSLA? If not, do you not believe your own rhetoric? If you believed your own rhetoric that Tesla is going to fail, why wouldn't you make a no-brainer investment and double your money? Surely your money won't earn that good of a return anywhere else, right? Or if you are short already, then why aren't you more transparent, like I was?

      --
      "WANTED: Sinking ship seeks rats."
    26. Re:Not enough by Rei · · Score: 2

      The average driver does not drive a 30 year old car. The average driver drives a 10 year old car. Car safety records have not improved 4-fold in the past 10 years.

      --
      "WANTED: Sinking ship seeks rats."
    27. Re:Not enough by LynnwoodRooster · · Score: 1

      False. When a tech site believes it is "supposed to deliver full self-driving", then I would proffer the majority would as well.

      --
      Browsing at +1 - no ACs, I ignore their posts. So refreshing!
    28. Re: Not enough by Rei · · Score: 1

      Also, do you not see the irony of someone criticizing someone for "transparency"... posting AC?

      --
      "WANTED: Sinking ship seeks rats."
    29. Re:Not enough by DaFallus · · Score: 1

      Because they call it fucking AUTOPILOT. Auto, as in automatic, not manual, no human interaction needed, done for you. You claim it's well documented it's assist technology, and if you dig into the fine print I'm sure you're right. But it's also documented very well in the goddamn name that it's not assist technology, it's automatic. Not manual. Not assist. No human interaction needed. Done for you. Auto-fucking-pilot. Fine print disclaimers do not change that.

      You keep using that word. I do not think it means what you think it means. Your understanding of autopilot is incorrect. I believe the word you are looking for is autonomous, not automatic.

      I think this is an issue of the common layperson assuming they know what autopilot means based on video games, movies, and TV. Autopilot in airplanes and ships is not a complete hands-off automatically do everything for you system. It is essentially the same as tying a rope to the steering wheel in your car and placing a brick on your gas pedal.

      --
      No one cares what your captcha was

      Houston TX, USA
    30. Re:Not enough by uncqual · · Score: 1

      Even if Teslas are safer than a comparable priced new BMW or Volvo or Mercedes because they have better survivability (due, for example, to a superior front end crumple zone because there's no need to accommodate an engine/transmission in that area in a Tesla), that's irrelevant to any judgement on Autopilot (for example, if it's technically appropriate or if its name is misleading).

      Suppose a Tesla model had 10% the fatality rate per passenger mile of the "average" car. Musk then figured out they could decrease the weight of the model to improve its acceleration performance by reducing strength of crash safety members and eliminating "extra" battery shielding and sold this option as "Insane Ludicrous Mode" -- but elimination of those safety features would make the car 3X more lethal to occupants in crashes. The car would still have 30% the fatality rate per passenger mile of the "average" car. Would Tesla fans here say "Oh, that's fine -- it's still safer than the 'average' car and the fine print mentions that this performance improvement was accomplished by reducing the safety so drivers should drive more carefully" (and, would they say that if a family member was killed as a passenger in someone else's "Insane Ludicrous Mode" Tesla when it was t-boned by a red light runner and it was apparent that the fiery death would likely not have occurred in the "standard" model)?

      Another thing to consider is "passenger miles" vs. "vehicle miles" (the alleged stats quoted above are not clear, but the stats appear to be vehicle, not passenger, mile based). I rarely see a Tesla with more than one person in it. I don't know if that's typical, but it's my observation. With the exception of the recent "Tesla crematorium" case, I believe all of the publicized fatal and non-fatal Tesla crashes had only one person in the Tesla - the driver. If the number of passenger miles per vehicle mile are lower in Teslas than, say, Dodge minivians, of course the fatalities per vehicle mile will be less for Teslas because there are fewer people IN the average Tesla subjected to the force of the crash. It's quite common for cars with multiple occupants to crash and result in fatalities to some, not all, of the occupants (sometimes at least one occupant is killed and at least one literally walks away).

      The demographics of the drivers are also important. Generally, due to the cost and interest in technology, Teslas are owned and driven by those in the age "sweet spot" of safe driving -- old enough not to be really stupid (i.e., 19 years old males prefacing their driving antics with "here, hold my beer") and young enough not to have impaired night vision, reaction time, and cognitive functions. The younger demographic usually just can't afford a Tesla and the older demographic (even if they feel they can afford one even though they are living on retirement savings) is generally less inclined to be drawn to newer technology.

      Also, remember that (unless their batteries give out which is a distinct possibility -- but it's likely by then that there will be rebuilders who will take worn out battery packs and rebuild them with slightly used batteries from electric cars which have been totalled), the "safe" Teslas of today will be being compared in 15 years to the "average" car which by then will have more safety features and Teslas won't look as good when the $3000 used Tesla with 2016 safety levels are included in the mix. If Tesla wanted to avoid that, they could have by only leasing the cars and recycliing them after five years but they didn't choose to do that.

      --
      Why is there an "insightful" mod and why isn't it "-1"? If I wanted insight, I wouldn't be reading /.
    31. Re:Not enough by CaffeinatedBacon · · Score: 1

      Every single person who buys a Tesla has it clearly explained to them that it is not a self driving car. None of them buy one thinking it is 'full self-driving'.
      Appears Tesla has better marketing than all those other brands you mentioned previously.

  2. Elonz Nutz by Anonymous Coward · · Score: 1

    Y'all need to get off Elonz Nutz.

  3. Re:These are business decisions by Anonymous Coward · · Score: 1

    Tesla haters can continue to hate but there other factors, like investors, that need to be in play.

    Yeah those Telsa haters! Reading the income statements, the cash flow statements and the balance sheet and asking, "Hey, what's going on with our money Musk?!"

    Stupid haters asking stupid questions!! They should just STFU!!

    What next, are they gonna ask something really stupid like, "Hey Musk, what about those 500,000 cars you promised to make by the end of 2018!"

    Haters!! I really hate HATERS!!!!

  4. Why does it work for Cadillac? by Anonymous Coward · · Score: 5, Interesting

    I am loathe to link to Ars because its quality has gone down hill, but Cadillac's Supercruise is geofenced and uses eyetracking with rave reviews.

    https://arstechnica.com/cars/2018/02/the-cadillac-ct6-review-super-cruise-is-a-game-changer/

    1. Re:Why does it work for Cadillac? by Anonymous Coward · · Score: 1

      >I am loathe to link to Ars because its quality has gone down hill

      You're posting at former tech site Slashdot, that's now a bottom of the hill nerd-rage site.

  5. Nagging system is what we need by 140Mandak262Jamuna · · Score: 3, Interesting
    Thats what they use in Locomotives to make sure the drivers have not fallen asleep.

    Eye tracking may or may not be reliable enough. But if eye tracking is not reliable, then nagware is definitely needed.

    I feel this whole auto pilot, full self driving a big distraction from the core reason why I support Tesla.:

    1. Make an electric that is affordable for at least 50% of the Americans.

    2. Make a no negotiation, everyone pays the same price model for the cars, price transparency (secondary minor goal)

    I wish Tesla would just let someone else develop this tech and license it.

    --
    sed -e 's/Chuck Norris/Rajnikant/g' joke > fact
    1. Re:Nagging system is what we need by ediron2 · · Score: 1

      "That's just like, your opinion, man."

      I'm after autopilot. Electric and affordability aren't worth nearly as much to me as my time. There are many things I'd do differently for each X percent of the drive my car can conduct without me. The value of the car is literally measurable in dollars-per-hour times the hours per year I get to rearrange where and how I conduct my life. I can't afford a driver, but give me a car that lets me focus on work or lets me sleep, and a thousand unavailable desires are answered: fishing on my lunch break; going to an event that is hours away; meeting with faraway friends. Just picking a distant favorite spot to plop down and do work among redwoods or on an overlook. Shlepping things and family around. Skiing for an hour on a work day.

      For business owners: Autopilot lets shipping firms negotiate 3-shift deliveries. Trucks and cabs run 24x7, as long as endpoints are willing to do odd hours in return for discounts.

      Autopilot. All your stuff is already solved by a used prius.

    2. Re:Nagging system is what we need by LynnwoodRooster · · Score: 3, Interesting

      Tesla is not hitting any of their estimates for Model 3 production. Not even close. Considering they estimated 20K/month min to "break even", there is no surprise at all they are still losing billions of dollars - BEFORE capital and NRE expenses.

      --
      Browsing at +1 - no ACs, I ignore their posts. So refreshing!
    3. Re:Nagging system is what we need by 140Mandak262Jamuna · · Score: 1
      Elon was able to persuade the board of a publicly traded company (Tesla) to bail out a pet project (Solar city). SpaceX is flush with cash, and credit and is a private company. Tesla is just six months behind target in production.

      Gentlemen, place your bets.

      --
      sed -e 's/Chuck Norris/Rajnikant/g' joke > fact
  6. The Shorts by Anonymous Coward · · Score: 3, Informative

    Sort of ..... the markets rely on Musk raising capital. And Moody's bond rating of Tesla is based upon that.

    What Musk discounted was that the "shorts" - the folks that short stocks - aren't people who wake up one day and think, "I hate this company."

    They are mostly CPAs and lawyers and total accounting geeks. They examine financial documents like we read sci-fi books.

    They discovered Enron's BS before it became publicly known and every other BS company.

    They aren't "Haters". They are cold calculating bean counters and are not to be taken lightly like Musk did.

    I could go on.....but it 's gonna be a book.

    1. Re:The Shorts by 110010001000 · · Score: 1

      Exactly. Musk has been putting in a very Enron like performance lately as well. The parallels are very compelling.

    2. Re:The Shorts by Anonymous Coward · · Score: 1

      I still hope the shorts get hilariously fucked. Tesla isnt perfect, but it's better for planet earth than the other American car companies.

      Tesla is NOT the only electric car company out there.

      There is CURRENTLY - Nissan, Chevy, BMW, Mercedes, Toyota, Honda, .......

    3. Re:The Shorts by Smidge204 · · Score: 3, Insightful

      The Model 3 has an MSRP of $35K. That's significantly more on the "affordable" end of the spectrum and is on par with other EVs available now.

      The Model S and Model X are high cost to try and actually make money off of them. Pretty much the only reason Tesla has lasted this long, and gotten this far, is by aiming high and building brand reputation. There's just no margin in $35K vehicles and they'd never sell without the branding to back them up.

      It was a good strategy and it's worked out brilliantly for them. Victims of their own success at this point.
      =Smidge=

    4. Re:The Shorts by 110010001000 · · Score: 4, Informative

      Yeah right. The $35k is not available. Model 3s right now are $55K. The Nissal Leaf is $30k, actually availble. More Tesla lies.

    5. Re:The Shorts by steveha · · Score: 1

      The Model S and Model X are high cost to try and actually make money off of them. Pretty much the only reason Tesla has lasted this long, and gotten this far, is by aiming high and building brand reputation. There's just no margin in $35K vehicles and they'd never sell without the branding to back them up.

      You aren't quite correct here.

      It's true that the price of the Model S and Model X is high to make a profit. However, it's not true that there is "no margin in $35K vehicles"... Tesla has spent big on factories (including their own battery factory) so that they can make a car at that price point and make a profit.

      Their plan, which was never a secret: first, make the Roadster; sell it for $120,000 and up, and make a profit on each car sold. Then, use the lessons learned from the Roadster and make the Model S, sell that for $60,000 and up, and make a profit on each car sold. Finally, use the lessons learned from Model S, Model X, and the Roadster, make the Model 3, sell it for $35,000 and up, and make a profit on each car sold.

      One of the nice things about this plan is that at each step, the number of vehicles they make goes up. A problem on the Roadster didn't affect that many cars. A problem on the Model S would affect more cars. They had best have the problems figured out before mass-producing the Model 3. I think overall they have... the Model 3 is getting really good reviews, and the only real problem is that they can't make them fast enough yet.

      Note that GM takes a loss on the Chevy Bolt, which is why they sell enough of them to collect EV credits but they aren't going for mass production. The Model 3 is a much better car, and Tesla will be able to sell it for $35,000 at a profit once Tesla has the production rate up high enough. (Right now their factory expenses are being spread across 2000 to 3000 cars per week, instead of the planned 5000 per week. Once the per-car factory expenses are low enough Tesla will be making money on the cars. Even though their expenses are high right now, they are generating cash flow, which is a good thing for them, and much better than paying for the factories while not selling any cars at all.)

      Only Tesla knows for sure, but experts are guessing that Tesla will make a 25% margin on the Model 3.

      https://cleantechnica.com/2018/04/02/tesla-model-3-competitive-advantage-costs-10000-less-to-make-than-chevy-bolt/

      --
      lf(1): it's like ls(1) but sorts filenames by extension, tersely
    6. Re:The Shorts by Smidge204 · · Score: 1

      $35,000 for the base model. There's no lie there, but there's no fancy options either.

      I mean if you're going to play that game, the Nissan Leaf actually has an MSRP of $41,057 (according to their website, highest trim level and all available options...)
      =Smidge=

    7. Re:The Shorts by Smidge204 · · Score: 1

      > Only Tesla knows for sure, but experts are guessing that Tesla will make a 25% margin on the Model 3.

      Keyword: "Will"

      Maybe I didn't phrase it properly, but my point was it would have been impossible for them to start out with a low cost vehicle like the Model 3. They didn't have any ability to leverage economies of scale, and they didn't have a brand reputation to support them. As we both point out, the plan was always to aim high.
      =Smidge=

    8. Re:The Shorts by Anonymous Coward · · Score: 1

      The Model 3 has an MSRP of $60K.

      Fixed that for you.

    9. Re:The Shorts by jeremyp · · Score: 1

      So if I order a base model 3 today, when will it be delivered? Bear in mind that the waiting list is at least two years long and they haven't even started building the $35k version.

      Also, Tesla is making the $65k version and is still operating at a loss. How are they going to then make a profit on a car that is substantially the same (i.e. costs nearly as much to make) but sells for $30k less?

      --
      All I want is a secure system where it's easy to do anything I want. Is that too much to ask ~~ Randall Munroe
    10. Re:The Shorts by thegarbz · · Score: 1

      The $35k is not available.

      I know right, kind of like there are production issues or something going on.

    11. Re:The Shorts by 110010001000 · · Score: 1

      That "something else" is Tesla producing the more expensive options first in order to increase margins. There are production problems as well.

    12. Re:The Shorts by steveha · · Score: 1

      my point was it would have been impossible for them to start out with a low cost vehicle like the Model 3.

      Oh, I see. I agree completely with you, then.

      --
      lf(1): it's like ls(1) but sorts filenames by extension, tersely
    13. Re:The Shorts by thegarbz · · Score: 1

      That "something else" is Tesla producing the more expensive options first in order to increase margins.

      I like that word. "first". Your word, not mine. So what you're saying is there is a cheap model, it exists, and you can pre-order it, but it's just not coming off the production line due to the production issues they are facing.

  7. Car makers by Anonymous Coward · · Score: 4, Insightful

    Maybe Cadillac is made by people with experience making cars? And not some Silly Valley big talker?

    1. Re:Car makers by thegarbz · · Score: 1

      And not some Silly Valley big talker?

      You mean the Silly Valley big talker who created the company that is well on the way to being the first manufacturer to lose their EV credits when they ship too many EVs beating those "expereienced" people?

      Yeah what a failure he is.

    2. Re:Car makers by yodleboy · · Score: 1

      "well on the way"
       
        Call me when he gets his backlog of car orders filled. Call me again when Tesla stops bleeding money. Call me yet again when Tesla becomes more than a boutique/niche car manufacturer. If they can't hit at least Porsche yearly sales levels, they will never be considered anything else.
       
        Is he a smart guy? Sure. The problems with Tesla take nothing away from the awesomness of SpaceX. Smart people make mistakes though. Tesla, like Apple, tries so hard to be "different" that it sometimes backfires.

    3. Re:Car makers by thegarbz · · Score: 1

      Call me when he gets his backlog of car orders filled.

      I don't need to. I'm calling you out right now for the pathetic little twerp who shits on quite epic achievements of other people that you are.

      Call me yet again when Tesla becomes more than a boutique/niche car manufacturer

      This one fascinates me, given that this company has singlehandedly changed both the car and the power industry. I guess you'll keep shitting on them until they somehow become some major monopoly force, all the while completely ignoring that Tesla has achieved far more in their first 15 years than Ford ever did.

      If they can't hit at least Porsche yearly sales levels, they will never be considered anything else.

      Hit Porche where? Telsa delivered 50% more cars in their home market of America (a market of 350million people) than Porch did in all their home market of Europe (a market double the size). The fact that you think a car company that delivered just shy of 100000 vehicles in 2017 despite only having 2 very expensive cars in a market that is actively aggressive to their technology is a minor "boutique/niche" company is quite laughable.

      Now you can call me when you change the world. Tesla already have those credentials by proving something that car companies have dismissed and in doing so they became the number one EV manufacturer in America. How "boutique".

    4. Re:Car makers by yodleboy · · Score: 1

      Give me a break... I'm not shitting on anything. I'm just pointing out that Teslas accomplishments are nowhere near as game changing as their fanboys would have us believe. Having a huge backlog and bleeding investor dollars is not shitting, they are facts. You seem to think they are irrelevant for some reason. Tesla or not, the industry was headed hybrid and later electric. Tesla may have sped things up a bit, but that was probably based on their over the top predictions for Model 3 deliveries. As far as the power market goes, do you live in Silicon Valley or San Francisco? Maybe powerwalls are ubiquitous there, but the rest of the country still lives in the real world.

      Anyway, why this focus on "home market"? The auto industry is global these days. Tesla delivered ~103,000 cars globally in 2017, Porsche delivered ~246,000. That makes both of them niche products in an industry where the top 5 each sell over 1 million cars per QUARTER.

      http://carsalesbase.com/global...

      P.S. Pathetic little twerps make personal attacks on the internet when their favorite BOUTIQUE car manufacturer gets called out.

    5. Re:Car makers by thegarbz · · Score: 1

      Give me a break... I'm not shitting on anything.

      You realise the entire thread is in reply to "Silicon Valley Big Talker".

      I'm just pointing out that Teslas accomplishments are nowhere near as game changing as their fanboys would have us believe.

      And yet look at how much the industry has stood up and taken notice.

      Having a huge backlog and bleeding investor dollars is not shitting, they are facts.

      And it's also not relevant at all to a discussion of technology or changing a market. Which means someone is just looking for reasons to shit on an achievement.

      Tesla or not, the industry was headed hybrid and later electric.

      Horseshit and you know it. The entire industry basically laughed at Telsa as "impossible". A token effort was given to hybrid and electric didn't exist. It wasn't until Telsa well and truly proved it possible that the industry took notice at all. It wasn't until Teslas started driving across the USA that they even started considering that maybe this electric thing is a risk they need to invest in. Here we are 15 fucking years later and Tesla still has no domestic competitor in the USA. The industry isn't headding this direction, they are being dragged kicking and screaming throwing a horrible tantrum on the way.

      Tesla may have sped things up a bit, but that was probably based on their over the top predictions for Model 3 deliveries.

      The fact you think that this has anything to do with a Model 3 shows that you haven't been paying attention the past 15 years.

      Maybe powerwalls are ubiquitous there

      Err maybe China has bears that are black and white. What's your point? You looking on another product to shit on and pronounce a failure prematurely?

      Anyway, why this focus on "home market"?

      The car industry is highly styalised for the local home market. It is the only market that matters for a specific model. Telsa sells like shit in Europe because it's an oversized tank. The Renault Zoe isn't even on offer in America because it wouldn't even be a success if it was powered by a V8. Telas market is localised in far few countries than Porche and all of its products including the Model 3 are distinctly American. Unlike say Porche who offers a large variet of models for local markets.

      P.S. Pathetic little twerps make personal attacks on the internet when their favorite BOUTIQUE car manufacturer gets called out.

      LOL. I don't give a shit about Telsa. I drive an electric Renault. I do however defend people against stupidity. And writing boutique in bold doesn't make your comment or your lack of knowledge seem any less stupid.

  8. Not news by Anonymous Coward · · Score: 1

    So this information was thoughtfully reviewed, felt not to be in the driver's best interest / effective enough to integrate and wasn't. This doesn't seem like an interesting story. This isn't gross negligence, this is just decision making and business.

    1. Re:Not news by quantaman · · Score: 4, Interesting

      So this information was thoughtfully reviewed, felt not to be in the driver's best interest / effective enough to integrate and wasn't. This doesn't seem like an interesting story. This isn't gross negligence, this is just decision making and business.

      Elon Musk is saying it was ineffective, but he also keeps calling the system an Autopilot.

      This is just more evidence that Tesla is trying to have it both ways.

      Informally they say:
      "Look! It's a self-driving car! You just relax and it does everything!!"

      Officially they say:
      "It's basically just fancy cruise control, you need to watch it like a hawk every second it's engaged!!"

      In practice they want and expect people to treat it as a self-driving car, but they need to tell them it's cruise-control for legal reasons.

      That's why they ditched the eye tracking and other fancy tech that would keep people engaged. The "pay attention" safeguards are in-effective by design.

      --
      I stole this Sig
  9. Steering wheel feedback annoying by vanyel · · Score: 3, Interesting

    I test drove a Nissan Leaf with ProDrive, which is a lane following assist tech. It uses steering wheel feedback to make sure you're paying attention, and it felt like I was constantly fighting the car to drive.

    1. Re:Steering wheel feedback annoying by AmiMoJo · · Score: 1

      I've used ProLilot in a Leaf and it was very relaxing and easy. The car seemed more confident and sure of itself than Autopilot when entering corners.

      The other big difference is that it starts nagging you a few seconds after you take your hand of the wheel. Tesla lets you go for much longer.

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    2. Re:Steering wheel feedback annoying by thegarbz · · Score: 1

      I test drove a Nissan Leaf with ProDrive, which is a lane following assist tech. It uses steering wheel feedback to make sure you're paying attention, and it felt like I was constantly fighting the car to drive.

      Back off and let the car do its thing. If you're fighting it then you're not actually using the technology as intended. I am driving a 2018 model Nissan Qashqai this week and it's especially great on the highway. Rest your hand on the wheel and let the steering wheel do the work.

  10. As opposed to a Silly Slashdot Big Talker? by Anonymous Coward · · Score: 1, Interesting

    Maybe Cadillac is made by people with experience making cars? And not some Silly Valley big talker?

    When Cadillac launches a vehicle into space then you might have a point. Tesla has its issues, but to dismiss Elon Musk as a "Silly Valley big talker" is pretty ignornant--he's achieved quite a bit more than most entrepreneurs in and out of the valley. Doesn't mean he'll manage to displace (or even join) the automotive cartel, but he's certainly more than just a "big talker."

  11. Re:These are business decisions by Anonymous Coward · · Score: 2, Informative

    Every single time you enable autopilot it tells you to keep both hands on the wheel and be prepared to take control at any time. If you don't do that, it's your fault, not Tesla's.

  12. The eye tracker could have saved them. by Anonymous Coward · · Score: 1

    All this bad PR lately revolving around Autopilot involved drivers who weren't paying attention. They really should have incorporated the eye tracker, that alone would have made a huge difference.

    I see idiots in my city zipping around in their Teslas with their eyes in their lap all the time, even when there's kids in the back. It's infuriating.

    In the mean time, I really think wanton police brutality needs to be legally sanctioned for people who are caught texting and driving, autopilot or no autopilot.

  13. Re:On the surface, a bad choice by urbanriot · · Score: 2

    It's not an acceptable compromise for those buying the vehicles, I certainly wouldn't want a nagging vehicle when I already have a wife.

  14. Re:These are business decisions by AvitarX · · Score: 1

    I figured it may be a troll/sarcastic.

    I am a fan of Tesla, and want them to succeed, but I think they really oversold autopilot, and now it appears their engineers thought they did too.

    --
    Wow, sent an e-mail as suggested when clicking on "use classic" banner, and got a fast response that addressed my msg
  15. Re:These are business decisions by LynnwoodRooster · · Score: 1

    So then Autopilot does???

    --
    Browsing at +1 - no ACs, I ignore their posts. So refreshing!
  16. Re:These are business decisions by ixidor · · Score: 1

    Oh come on, that shit is easy to look up. level 2 autonomy? lane assist, crash avoidance, speed stuff.

  17. You should definitely short them, please. by Brannon · · Score: 1

    You're clearly very smart, put your money where your mouth is.

    1. Re:You should definitely short them, please. by LynnwoodRooster · · Score: 1

      Oh, I have! Most of it is in nice dividend stocks with a 10%+ yield... I'm not going to risk on an emotionally-driven stock like TSLA. Having a price manipulated by pronouncements of a CEO, or buoyed up irregularly by irrational investors is something I do not want to play around in. My guess is we get near the end of the year, TSLA is down to 3-4 months of cash and credit left in the room, and probably is bought out by another major brand. But we'll see...

      --
      Browsing at +1 - no ACs, I ignore their posts. So refreshing!
  18. Re:These are business decisions by Rei · · Score: 1

    Yeah those Telsa haters! Reading the income statements, the cash flow statements and the balance sheet and asking, "Hey, what's going on with our money Musk?!"

    I seriously doubt you're a Tesla investor. I am. And like most Tesla investors, I'm very happy with the company's management under Musk.

    "Hey Musk, what about those 500,000 cars you promised to make by the end of 2018!"

    Wait, the company is half a year behind the ridiculously-aggressive schedule they set for themselves? No way! Why didn't someone tell me? This fact certainly hasn't been flooding my newsfeed with relentless hyperbole.

    --
    "WANTED: Sinking ship seeks rats."
  19. Re:These are business decisions by Rei · · Score: 1

    There's not many other systems that use eye tracking, although there are a few; I'd like more specifics about what Musk was referring to. There are some weaknesses with eye tracking, like how it doesn't work with sunglasses on, but beyond that.... I just don't think periodic torquing of the wheel is enough (at least it's better than just a pressure sensor... since you can fall asleep while still putting pressure on the wheel).

    On the other hand, I have trouble buying into the other claim that it was "too expensive". Given that Tesla included a selfie camera on the lower cost model, the Model 3, which could be used for eye tracking.

    --
    "WANTED: Sinking ship seeks rats."
  20. Re:These are business decisions by AmiMoJo · · Score: 1

    The Cadillac one works with sunglasses. There is a video on YouTube somewhere of a journalist trying it.

    --
    const int one = 65536; (Silvermoon, Texture.cs)
    SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
  21. They Were Warned About This by segedunum · · Score: 1

    Quite a while ago. To build a confused autonomous driving system that actually isn't and needs drive involvement is just dangerous because the human element is just going to switch off. Musk has this bizarre belief that the crashes so far can be blamed on the driver (gee, thanks). It's a scam. They (Musk in particular) are trying to give the impression that self-driving cars are here when they are anything but.

  22. Re:These are business decisions by AvitarX · · Score: 1

    If you design a system thinking people will use it wrong, and then have a warning label, but an excessive amount of people use it wrong. Likely you'll be punished.

    --
    Wow, sent an e-mail as suggested when clicking on "use classic" banner, and got a fast response that addressed my msg
  23. Re:These are business decisions by Rei · · Score: 1

    Meanwhile, longs keep making money and shorts keep losing their shirt, cycle after cycle of doom-and-gloom short-selling, followed by none of the doom-and-gloom panning out and the company successfully continuing on its exponential growth pace. Who exactly needs to examine their underlying assumptions here?

    --
    "WANTED: Sinking ship seeks rats."
  24. Waiting for Complete Safety by Doctrinsograce · · Score: 1

    As soon as human driving becomes completely and entirely safe, then I will settle for self-driving cars to simply be more safe than humans.

  25. Re:These are business decisions by TomGreenhaw · · Score: 1

    What house of cards? I've had my Model S for 5 years and it is by far the most reliable car I've ever owned. It is better than new with the relatively common and painless software improvements. People are amazed when I tell them its over 5 years old because it is still like new.

    What I see is a battle of hype vs. misinformation from large market forces who have a great deal to lose when everyone realizes that except for long trips, electric cars are superior in every respect.

    The fact is that the Tesla cars while not perfect are excellent products made by people who care. I cannot say that about the Ford, GM, Honda, Nissan and Toyota cars I've owned. Most of my conventional cars were designed to fall apart and then be replaced after 5 or 6 years. If success is measured by a company producing great product that stands the test of time than Tesla can't lose.

    --
    Greed is the root of all evil.
  26. The Geek Fallacy. by westlake · · Score: 1

    How about because it is an accurate description based upon past use. Autopilot in planes and ships, they will take you on the course set, they will not avoid shit or take complex routes, you set them and away they go

    That describes the autopilot of a DC-3 or the Chris Craft cabin cruiser of 1954..

    The problem is that when the general public thinks "autopilot" what they visualize is the automation and glass cockpit of a modern jumbo jet ---- which can be programmed for collision avoidance and complex routing.

    You see this all the time on Slashdot. The geek quotes from the dictionary or tech manual and ignores common usage. It is when the geek turns to marketing that the habit becomes dangerous.

  27. Re:These are business decisions by Rei · · Score: 1

    1) "I usually don't go to bed until after 3 AM, unless I'm covering shifts."

    2) Stop stalking me. Seriously, there's something wrong with you.

    --
    "WANTED: Sinking ship seeks rats."
  28. Re:These are business decisions by Rei · · Score: 1

    Here, a gift for you: link

    --
    "WANTED: Sinking ship seeks rats."