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Should T-Mobile Stop Claiming It Has 'Best Unlimited Network'? (arstechnica.com)
An anonymous reader writes: Speed isn't everything, or is it? According to a report from Ars Technica, the National Advertising Division (NAD) says T-Mobile should stop claiming that is has "America's Best Unlimited Network" because it needs to prove it also has the widest geographic coverage and best reliability. T-Mobile is saying that speed outweighs all other factors.
"T-Mobile's claim is based on data from Ookla and OpenSignal, which offer speed-testing apps that let consumers test their wireless data speeds," reports Ars Technica. "Both Ookla and OpenSignal have issued reports saying that T-Mobile's speeds were higher than Verizon's, AT&T's, and Sprint's. The OpenSignal tests also gave T-Mobile an edge over rivals in latency and 4G signal availability." T-Mobile "did not provide evidence that its network is superior in providing talk and text mobile services or in providing high-speed data more reliably or to a greater coverage area," the industry group's announcement said.
"T-Mobile's claim is based on data from Ookla and OpenSignal, which offer speed-testing apps that let consumers test their wireless data speeds," reports Ars Technica. "Both Ookla and OpenSignal have issued reports saying that T-Mobile's speeds were higher than Verizon's, AT&T's, and Sprint's. The OpenSignal tests also gave T-Mobile an edge over rivals in latency and 4G signal availability." T-Mobile "did not provide evidence that its network is superior in providing talk and text mobile services or in providing high-speed data more reliably or to a greater coverage area," the industry group's announcement said.
The older I get, the more I see it as propaganda, designed to manipulate people into doing things that are bad for them.
I am not American, but the ISP's and mobile providers where I live are no different.
Also we have a whole lot of fishing industry propaganda on TV at the moment, as they have been getting bad press because they continue to destroy fish stocks and lie about it, then get caught.
People seem to just shrug it off as "just a PR campaign" as if PR and Propaganda are not exactly the same thing.
BRB, just off to get the revolution started.
I help people buy computers (for home and business), and frequently get asked what's the best laptop. I have to explain that there's a "best laptop" for me, and a "best laptop" for you, and a "best laptop" for George in your book club. But they will be three different laptops. i.e The "best" of anything depends on the individual asking.
In that respect I can agree that nobody should be advertising that they're the unconditional "best" at something. But the NAD laying out their own criteria for determining what's "best" is just as asinine as T-Mobile advertising that they're "best." The criteria which will determine the "best" cellular service provider varies with each individual.