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Should T-Mobile Stop Claiming It Has 'Best Unlimited Network'? (arstechnica.com)
An anonymous reader writes: Speed isn't everything, or is it? According to a report from Ars Technica, the National Advertising Division (NAD) says T-Mobile should stop claiming that is has "America's Best Unlimited Network" because it needs to prove it also has the widest geographic coverage and best reliability. T-Mobile is saying that speed outweighs all other factors.
"T-Mobile's claim is based on data from Ookla and OpenSignal, which offer speed-testing apps that let consumers test their wireless data speeds," reports Ars Technica. "Both Ookla and OpenSignal have issued reports saying that T-Mobile's speeds were higher than Verizon's, AT&T's, and Sprint's. The OpenSignal tests also gave T-Mobile an edge over rivals in latency and 4G signal availability." T-Mobile "did not provide evidence that its network is superior in providing talk and text mobile services or in providing high-speed data more reliably or to a greater coverage area," the industry group's announcement said.
"T-Mobile's claim is based on data from Ookla and OpenSignal, which offer speed-testing apps that let consumers test their wireless data speeds," reports Ars Technica. "Both Ookla and OpenSignal have issued reports saying that T-Mobile's speeds were higher than Verizon's, AT&T's, and Sprint's. The OpenSignal tests also gave T-Mobile an edge over rivals in latency and 4G signal availability." T-Mobile "did not provide evidence that its network is superior in providing talk and text mobile services or in providing high-speed data more reliably or to a greater coverage area," the industry group's announcement said.
If you're going to target T-Mobile for false advertising, you might as well go after a whole lot of other corporations as well. Advertisements are well known to stretch the truth. I have T-Mobile and it is the best bang for your buck, by far. It's not the best unlimited network and it's not the worst either. If Ookla and OpenSignal consistently report higher speeds than the others, I would call that a pretty resounding endorsement.