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Most MoviePass Subscribers Have Gone To a Movie They Normally Would've Ignored (exstreamist.com)
Extremist surveyed 1,311 current self-reporting MoviePass subscribers and found that 82% of subscribers have gone to a movie they normally would have ignored. 13% of respondents said "No," while 5% were "Not Sure." From the report: While theaters are only reporting a slight uptick in foot traffic since MoviePass got popular, there is no denying that there are now more butts in seats of movies that otherwise might not get as much foot traffic. Perhaps the real winner in a world with MoviePass is the box office rake for "bad" movies. If you are a MoviePass subscriber, have you noticed yourself attending movies you otherwise wouldn't pay directly to see?
My brother has it and definitely goes to movies he wouldn't have before. "Just because I can," he says. More interestingly though, he says he doesn't watch movies the same way anymore, whether he would have gone or not. The wider exposure has started him thinking about the quality of aspects of movies too, plot, character development, etc., not just the entertainment of it. He's a much more informed movie goer and critic or describer of the movies. It's not just good or bad anymore, but nuanced and informed about what's good and bad in each movie. Plus he usually buys a beer or two at them, which he definitely would not have done in the past.