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Most MoviePass Subscribers Have Gone To a Movie They Normally Would've Ignored (exstreamist.com)
Extremist surveyed 1,311 current self-reporting MoviePass subscribers and found that 82% of subscribers have gone to a movie they normally would have ignored. 13% of respondents said "No," while 5% were "Not Sure." From the report: While theaters are only reporting a slight uptick in foot traffic since MoviePass got popular, there is no denying that there are now more butts in seats of movies that otherwise might not get as much foot traffic. Perhaps the real winner in a world with MoviePass is the box office rake for "bad" movies. If you are a MoviePass subscriber, have you noticed yourself attending movies you otherwise wouldn't pay directly to see?
you don't get too choosy.
In my family's case, this is completely accurate. We are definitely going to movies that we would have otherwise passed over. I can also confirm this is the case for the five other friends that I know who use MoviePass.
It's almost over. Businesses are like any other entity, their input must at least equal their output or they will cease to exist.
I'd love MoviePass in the UK. At university our cinema society had 70mm projects and put on films almost every night. I'd nip upstairs from the computer lab, take money at the door then go in and act as the door guard during the showing.
Meant I got far more leg room, sitting by the aisle, rarely got interrupted and got to see a lot of films - many of which I'd never had paid to see.
If you love cinema it's a no brainer. Sure, there are a lot of films that just aren't that good, but there are plenty that are very good and when you encounter something brilliant it's just awesome.
Stuff like Scent of a Woman, Mad Dog and Glory, Naked Tango, Nikita.. not things I'd have sought out.
It's taught me to watch films that aren't my normal genres, so I watch 2-3 new films every week on TV and get a mix of hollywood, indie and foreign films, and get to discover and enjoy things like the Park Chan Wook revenge trilogy, the works of von Trier, tearjerkers like Never Let Me Go and the films that I wanted to see anyway like Blade Runner 2049. Although I saw that one at the cinema.
I wouldn't pay to go to the cinema and see things like Starred Up, Gone Girl, Kingsman: The Secret Service, Pawno or The Silver Linings Playbook. In hindsight I'd have loved to seen them at the cinema, and something like MoviePass would greatly increase my chances of doing that.
Instead I spend less on cinema tickets than the cost of MoviePass and mostly just wait for films to reach TV.
These people aren't necessarily going to 'bad' movies (whatever that means). Friends get together and want to do something. Hey, why not see this movie, at no additional cost since you all have MoviePass? Or, SO wants to see this RomCom which you have NO interest in but decide to go if it's free and you get brownie points with the SO. Or, you're totally unsure about some film that's polarizing or only for a certain kind of person (Oscar bait, genre-busting films etc.) and you figure for the low cost of free it's worth maybe checking out. Or you were normally just gonna wait for the home video release, and figure it's actually cheaper to see it in the theater.
The issue's moot since they're likely to run out of cash in the next month unless someone invests in them/buys them out for some crazy reason. The MPAA might have enough sway to resurrect the concept in exchange for negotiating vastly-reduced ticket prices, otherwise I don't see it being profitable. And that's unlikely to happen until movies stop breaking sales records every single year. Unless Marvel manages to Guitar Hero itself, I don't see that happening in the near future.
Corruption is convincing someone that the selfless ideal is the same as their selfish ideal.
My brother has it and definitely goes to movies he wouldn't have before. "Just because I can," he says. More interestingly though, he says he doesn't watch movies the same way anymore, whether he would have gone or not. The wider exposure has started him thinking about the quality of aspects of movies too, plot, character development, etc., not just the entertainment of it. He's a much more informed movie goer and critic or describer of the movies. It's not just good or bad anymore, but nuanced and informed about what's good and bad in each movie. Plus he usually buys a beer or two at them, which he definitely would not have done in the past.
There are other factors too. Movies prices for good movies are the same price for bad ones. There are a lot of movies I would say wait for it to get released on DVD and I’ll rent it on Redbox or when it gets to Netflix. I may want to see the movie but not at the ticket prices. So for a wait to see movie may be more appealing if you have a subscription service to watch it.
If something is so important that you feel the need to post it on the internet... It probably isn't that important.
is that I would buy more concessions if I had a movie pass. Now I pay admission and think twice about buying popcorn. If I went with a pass, I would more often buy popcorn and a soda, or beer being as I am in Germany!
Usually I go every two months to the cinemas. I would like to go more, but at between 10 and 14 Euro a ticket, I mostly decide to watch something on streaming or rent it from the library for free instead. If I could pay say 100 Euro a year and go as often as I liked, I would probably go twice a month and buy popcorn every time... cause I like popcorn (and can't sneak it in like M&Ms). Net would be more money spent my me.
Just saying...
I did however use a Virgin cinemas pass when I still lived in Dublin. They sold a 4 or 8 week pass, with which you could see as many movies as you wanted. Can't remember the price, but it was worth it.
I saw a good few movies that I wouldn't otherwise have paid for, many of which I really enjoyed. It was about then I learned to ignore what the critics say.
I think I used a similar thing in uni in London - I remember seeing a good few independent films.
Not really. The sunken cost fallacy states that you should ignore past cost paid when making decisions. I.e. it would only apply here if you went to a movie with movie pass you normally would not have gone to EVEN if it was free. The even part is important.
Why? Because I saw almost everything anyway. My movie admission cost for January was about $85, when a lot of movies came out. Somewhat less in February, around $65 if I remember right. Moviepass is saving me a ton of money, but I don't expect it to last. I've got my annual $105.35 paid back already, and the rest is just gravy. I expect them to go belly-up in a few more months, the whole concept being impossible from the get-go. But I'll enjoy it while it last.
Not really. The sunken cost fallacy states that you should ignore past cost paid when making decisions. I.e. it would only apply here if you went to a movie with movie pass you normally would not have gone to EVEN if it was free. The even part is important.
It can be both. If you pay for an all-you-can-eat buffet, you eat as long as there's a marginal benefit to eating. If you go past that and over-eat to improve or justify your decision to order all-you-can-eat then it's the sunken cost fallacy. Humans are quite prone to do that so it's quite possible that some would use their MoviePass to watch movies they didn't really care for or didn't really have time for in order to maximize their "value". Life is short and there's an opportunity cost to everything, even if it's free and harmless. If it was free to watch any time it'd be different, it's the "use it or lose it" opportunity for something that normally costs money that encourages this behavior. Of course there's many opportunities you should take, but don't buy junk only because it's on sale...
Live today, because you never know what tomorrow brings
If you give me a free movie ticket, I might go to a movie
I wouldn't, necessarily. If I was bored and needed to kill 2 hours perhaps. But bothering with a theater at any cost is an unpleasant experience. This seems like something you might use for something you "kinda want to see", but you know is probably mediocre at best, or outright bad. Something best watched on some cheap DVD service, or borrowed from someone.
I don't have Movie Pass, but I found a newly renovated theater near me that is only $5 before 6PM, most others on Long Island are $9 or $10 if they even have a matinee discount at all, so I've been going to see alot more movies than I usually would. I sued to only go once a year, now I go once a month. My kids almost never saw the inside of a theater so they are going a lot more too, $20 seems a lot better than $40 or more. So of course people are going to see movies they normally wouldn't.