People Living in the Hottest Places on the Planet Are the Least Likely To Have Air Conditioners (qz.com)
Zoe Schlanger, writing for Quartz: In 2016, roughly 10% of the planet's energy use went towards air conditioning. Figures vary wildly from country to country, though, and some of the hottest regions on Earth use the least A/C -- for now. A new report from the International Energy Agency says that's about to change. By 2050, the intergovernmental agency predicts, global energy use from A/Cs will triple, reaching a level equivalent to China's total electricity demand today. The African continent is home to some of the hottest places on Earth, but fewer than 5% of people in most African nations own an air conditioner, and energy used for cooling comes to just 35 kWh per person living in the continent, according to the IEA. In India, where large parts of the country are hot all year round, people use an average of 70 kWh for cooling. Compared to nations where having an A/C is the norm, that's almost nothing at all.
Air conditioning is not a luxury, crappy insulation is! Look at most of the buildings in the US and they are badly insulated if at all. Also does not help that even new construction is using popsicle sticks and office supplies. Brick fares much better to keep buildings cooler in the summer and warmer in the winter.
The original poster is correct. Before air conditioning, passive thermal building design was de facto. You put up awnings to keep out summer sun, but the winter sun comes in at lower angles and you make sure it goes through the window and heats up some dense mass - masonry, tile, a brick hearth, etc. Likewise, highly reflective roofs, southern walls ribbed like a saguaro cactus to prevent the sun from hitting much of the wall at once, geothermal ducting combined with windcatcher chimneys and convection - these have been known tricks for thousands of years.
I'm just shaking my head at the know-it-alls calling all this magical. It's been concrete knowledge for longer than there's even been concrete.