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YouTube's Top Creators Are Burning Out and Breaking Down En Masse (polygon.com)
Polygon reports of several prominent YouTube creators who are struggling with burnout. The cause can be attributed to "constant changes to the platform's algorithm, unhealthy obsessions with remaining relevant in a rapidly growing field and social media pressures [that] are making it almost impossible for top creators to continue creating at the pace both the platform and audience want," reports Polygon. From the report: Three weeks ago, Bobby Burns, a YouTuber with just under one million subscribers, sat down on a rock in Central Park to talk about a recent mental health episode. One week ago, Elle Mills, a creator with more than 1.2 million subscribers, uploaded a video that included vulnerable footage during a breakdown. Six days ago, Ruben "El Rubius" Gundersen, the third most popular YouTuber in the world with just under 30 million subscribers, turned on his camera to talk to his viewers about the fear of an impending breakdown and his decision to take a break from YouTube. Burns, Mills and Gundersen aren't alone. Erik "M3RKMUS1C" Phillips (four million subscribers), Benjamin "Crainer" Vestergaard (2.7 million subscribers) and other top YouTubers have either announced brief hiatuses from the platform, or discussed their own struggles with burnout, in the past month. Everyone from PewDiePie (62 million subscribers) to Jake Paul (15.2 million subscribers) have dealt with burnout. Lately, however, it seems like more of YouTube's top creators are coming forward with their mental health problems. In closing, Polygon's Julia Alexander writes: "YouTube offers no clear support system for creators, nor is it clear if the company has offered professional help to some of its top creators who've made their burnout public. Instead, YouTube's only direct reaction is a playlist dedicated to burnout and mental health. The creators are essentially working until they no longer physically can, and apologizing to their fans after believing they've failed. Polygon has reached out to YouTube for more information about services that are provided to creators. The only way to beat burnout is to take breaks. Unfortunately, for many YouTubers, those breaks are rarely planned."
Youtube doesn't need to provide professional help for these attention seeking assholes. And no one is compelling them to create content. Take a break. Take that Youtube revenue and pay a doctor/therapist. Youtube doesn't owe you shit. What's next? They didn't make your favorite dinner? They didn't tuck you in at night? You made content, they paid you. Fuck off!
There is a name for this. It's called work. Welcome to the club.
When we all have jobs that are as bad or worse. Everybody is getting squeezed. Learn to love it or start building guillotines. Those are pretty much the options.
Maybe practically everyone living in the 21st century is stressed, insecure about their livelihood, and feels like they're pushing the proverbial boulder up a hill every day? Maybe the major difference here is a Youtuber has a soapbox to complain about it, whereas most other people don't even have a therapist?
Now, consider that "Youtube Content Creator" is one of the few jobs you can decide to stop working at will, and still expect to have a job waiting for you when you decide to come back. It's also one of the few where your customers are inherently sympathetic to the condition of your mental health.
If anyone could just stand up in their cubicle, announce to the office that they weren't feeling enthusiastic about the work, and take a few "mental health" weeks, the world would burn. I question if any of these Youtube burnouts are self-aware enough to realize any of this.
Anyone working for a company
Which these people aren't doing.
systemd is Roko's Basilisk.
But nobody blamed oil paints and canvas for the mental problems of artists.
Anyone working for a company
Which these people aren't doing.
This... YouTube creators are not YouTube's customers, they are the product. The customers are the advertisers, and thus the only ones YouTube cares about.
Some days I get the sinking feeling Orwell was an optimist.
I think it's more nuanced than that. Viewers are product, for sure.
Creators... they're livestock.
Which they are totally doing, even if the company won't admit it for legal reasons.
It's really no wonder these people are stressed, they've been watching the demonetization line creep up and up over the past couple of years and know that it's only a matter of time until theyr'e effectively out of a job. They've been working themselves to death to try to keep the subscriber and hour counts up but it's literally killing them.
I read the internet for the articles.
Anyone working
Cutting it down to that. The top producers are people at the top of their game. That's really bloody hard work and the result of really hard work is often burnout. As someone who suffered severe burnout I can really sympathise.
It's got little to do with youtube though and more to do with people who are driven to work.
SJW n. One who posts facts.
Creatives don't have a right to making a living from their creativity. Only the best of the best of the best creative output is worth money. The rest is dreck. YouTube's value proposition was not originally supposed to be everyone turning themselves into ad revenue streams. It was originally a way for people to get their ideas out there. YouTube is already giving you a free platform to spread all the dumb shit that pops into your head. They don't owe you shit.
If I own a large (abandoned) warehouse, and I set it up to be used every other weekend for hosting a massive flea market or similar concept where private people can peddle their wares, old stuff someone else might want etc., am I then obligated to provide healthcare for the people that show up to sell their stuff?
That's about the closest real-world analogy I can come up with over lunch.
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