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Car Makers Used Software To Raise Spare Parts Prices (engadget.com)

An anonymous reader writes: Ever had the nagging suspicion that your car's manufacturer was charging outrageous prices for parts simply because it could? Software might be to blame. Reuters has obtained documents from a lawsuit indicating that Jaguar Land Rover, Peugeot, Renault and other automakers have been using Accenture software (Partneo) that recommended price increases for spare parts based on "perceived value." If a brand badge or other component looked expensive, Partneo would suggest raising the price up to a level that drivers would still be willing to pay. It would even distinguish parts based on whether or not there was "pricing supervision" over certain parts (say, from insurance companies or focused publications) to avoid sparking an outcry.

12 of 276 comments (clear)

  1. That's how inventory theory works! by david.emery · · Score: 5, Insightful

    See for example Hillier and Liebermann, Introduction to Operations Research, "Inventory Theory" (chapter 18 in 8th edition) This is basically managing the components of the inventory model to where the value of filling the order yields maximum profit. It might be really annoying (like when I got charged $1500 for a replacement wiring harness for my truck), but it should not be a big surprise to anyone who thinks about this.

    1. Re:That's how inventory theory works! by Scarred+Intellect · · Score: 3, Interesting

      I work in Operations Research, and am still very often surprised at how often people DON'T think about things like this. To me, it makes perfect sense...but then again, maybe that's why I'm in the field.

    2. Re:That's how inventory theory works! by postbigbang · · Score: 3, Interesting

      I understand supply and demand, and pricing for profitability. There is branding, and market positioning.

      My long experience owning a lot of cars and restoring 90% of them as both a hobby and side-money, is that I walk away from the Accenture-like pricing brands completely. If the aftermarket or a boneyard can't supply a part that allows me a profit, I walk from that brand.

      Brands that have a good aftermarket supply chain: GM, Ford, Ford Truck, Chrysler mini vans

      Brands that I won't touch that I used to do: Jaguar, MG, Rover, Austin, Mini, Subaru, Fiat, Peugot diesels

      Brands that I'll currently do: Honda, Toyota, Nissan, BMW, pre-1998 VW, certain Audis.

      My goal is not to lose money, and make sure a vehicle isn't coming back from a dissatisfied customer. I outsource body/interior work.

      Some vehicles have a strong enough statistical presence to force down prices. I go to dealers only as a last resort, and dealer parts networks are wickedly un-coordinated. Looking at you, Honda. Over the years, I've done plenty. Plainly, some brands are insane (looking at you, Mini). Consumers suffer. But I believe that the market place should decide, and let the assholes that over-price themselves get a bad rep, then crater. So long as the governments don't bail out the losers, I'm fine with watching brands disappear like Saab did.

      --
      ---- Teach Peace. It's Cheaper Than War.
    3. Re:That's how inventory theory works! by sinij · · Score: 4, Insightful

      While I support spirit of your argument, I must point out one fatal flaw in it. People who buy new cars are not the same people who repair them out of warranty.

      For example, BMW part prices started insane and went up from there over last decade or so. This had zero effect on new car sales. It does depress residual value at the end of the lease, but people don't seem to factor it into their purchasing decisions.

  2. In other not surprising news... by sjbe · · Score: 5, Informative

    Ever had the nagging suspicion that your car's manufacturer was charging outrageous prices for parts simply because it could?

    Suspicion? No. It's a well known fact. There is a reason car dealers have terrible reputations for ripping of their customers. Of course the markups on service parts is huge. Anyone who didn't know this is an idiot.

    My day job is running a small manufacturing company that makes (mostly) car parts. I know what the markup is on the stuff we sell. As a crude rule of thumb you can take whatever they charge you and divide by 8 and chances are good that's about how much the company that actually made the part sold it for. My company makes wire harnesses and I've seen products that have maybe $5 worth of material content and maybe double that in labor and overhead being sold for north of $300. One of the sales reps we work with from a big distributor told me a story about how he saw a guy buying a harness for his car ahead of him in line at the dealer. He started laughing and when they asked him why he said "I sell every component that goes into that harness and you are holding maybe $4 in material". The sale price on the harness was $540.

  3. Blame Whom? by Jonathan+C.+Patschke · · Score: 5, Interesting

    Ever had the nagging suspicion that your car's manufacturer was charging outrageous prices for parts simply because it could? Software might be to blame.

    Damn those silly algorithms and expressions organizing themselves in a way to make extra money for a completely uninvolved party who happened to deploy them. The nerve of them!

    The practice may be automated now, but it's been going on for literally decades. Even as far back as the 1980s and 1970s, you could swap parts between Corvettes and other cars. The part numbers would be different, but the equipment itself would be functionally identical. Funny how the part for the Corvette always cost several times as much; I'm sure it's purely because there were fewer Corvettes on the road (than, say, Citations or Skylarks), so the manufacturing costs were higher, right? Riiiiiiight

    The price of a thing is always cost plus, where "plus" is defined by what the market will endure. If you can keep the cost hidden (see also: US healthcare) or obscure the availability of a thing (nearly-identical parts with different labels, with only one label approved for your application), the market will endure a hell of a shafting until the house of cards comes down.

    --
    Pining for the days when The Glorious MEEPT!!! graced SlapDash with his wisdom.
  4. Re:this is why... by AlanBDee · · Score: 3, Insightful

    Are Honda's expensive to maintain? Mine has seemed fairly reliable. As I look at my spreadsheet there's only a handful of the costs that are replacement parts: 3% of the total cost of the car. (not including regular maintenance like a timing belt changes)

    As I compare it to the cost of our 4Runner it is more expense; The Accord costing about $270/mo vs $191/mo but we've only had the Accord for 8 years vs 15 years for the 4Runner. Check it out yourself if you're curious: https://docs.google.com/spread...

    BTW: this is what it looks like if you try to "drive the car until the wheels fall off".

  5. Re:this is why... by JMJimmy · · Score: 5, Interesting

    A while back, Toyota claimed I needed a new exhaust pipe for my Echo - $2,900 for the part alone. Quote from a reputable 3rd party repair shop: $400 including labour. It was just a bent pipe after all.

    Final cost? Free. I took it into a repair shop and he just welded over the holes, used old wire hangers. It took him so little time he didn't bother charging me.

  6. Re:Which harness? by uncqual · · Score: 3, Informative

    While it would reduce labor for many repairs, it would likely increase initial manufacturing labor costs and increase the number of SKUs to stock for spares (which increases costs for both the manufacturer and dealers). Large integrated harnesses can be built by (the cheapest?) suppliers and be installed "on the line" more quickly than a bunch of discrete wiring.

    The manufacturer cares much more about initial manufacturing cost than later repair costs - by reducing the former they can either keep the difference (more profit per car) and/or sell more cars because their pricing is more competitive (therefore increasing volume).

    While this decision likely increases the cost of insurance slightly, consumers don't look that closely at that aspect and it's quite possible that if the manufacturer passes on a portion of their manufacturing cost savings that will more than compensate for the increased labor costs of replacing a complicated wiring harness. Most cars (well, before soy based insulation at least) never have any wiring harnesses replaced and many cars that would need that done would have been totaled even if the parts and labor for replacing the harness were free (for example after a fire or flood).

    --
    Why is there an "insightful" mod and why isn't it "-1"? If I wanted insight, I wouldn't be reading /.
  7. Re:this is why... by geekmux · · Score: 3, Insightful

    This is why you look at car repair cost estimates before you buy your car, and use aftermarket parts when you can.

    Then no one would ever buy a Honda.

    Uh, let's keep in mind that only 10% of the automobile-driving population still knows how to use a wrench under the hood, so the cost of maintenance is essentially a non-factor. They're all expensive to maintain or repair because the overwhelming majority of car owners are paying someone else to do the maintenance.

  8. Honda by sjbe · · Score: 3, Interesting

    Are Honda's expensive to maintain?

    As a general proposition they're generally pretty affordable to maintain. They're generally pretty high on the reliability charts and speaking from first hand experience the maintenance on them is generally pretty reasonable in comparison to other makes. I've got a Honda with around 180K miles on it and I expect to get to 250K baring something odd happening.

  9. Not a concern of theirs by sjbe · · Score: 3, Interesting

    The harness is easier to install during production if it has as few connectors as possible.

    Speaking as someone who makes harnesses for OEMs, minimizing the number and variety of connectors does not appear to be a substantial concern of the automakers. You would not believe how fragmented the wire harness industry is.