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Car Makers Used Software To Raise Spare Parts Prices (engadget.com)

An anonymous reader writes: Ever had the nagging suspicion that your car's manufacturer was charging outrageous prices for parts simply because it could? Software might be to blame. Reuters has obtained documents from a lawsuit indicating that Jaguar Land Rover, Peugeot, Renault and other automakers have been using Accenture software (Partneo) that recommended price increases for spare parts based on "perceived value." If a brand badge or other component looked expensive, Partneo would suggest raising the price up to a level that drivers would still be willing to pay. It would even distinguish parts based on whether or not there was "pricing supervision" over certain parts (say, from insurance companies or focused publications) to avoid sparking an outcry.

33 of 276 comments (clear)

  1. That's how inventory theory works! by david.emery · · Score: 5, Insightful

    See for example Hillier and Liebermann, Introduction to Operations Research, "Inventory Theory" (chapter 18 in 8th edition) This is basically managing the components of the inventory model to where the value of filling the order yields maximum profit. It might be really annoying (like when I got charged $1500 for a replacement wiring harness for my truck), but it should not be a big surprise to anyone who thinks about this.

    1. Re:That's how inventory theory works! by Scarred+Intellect · · Score: 3, Interesting

      I work in Operations Research, and am still very often surprised at how often people DON'T think about things like this. To me, it makes perfect sense...but then again, maybe that's why I'm in the field.

    2. Re:That's how inventory theory works! by postbigbang · · Score: 3, Interesting

      I understand supply and demand, and pricing for profitability. There is branding, and market positioning.

      My long experience owning a lot of cars and restoring 90% of them as both a hobby and side-money, is that I walk away from the Accenture-like pricing brands completely. If the aftermarket or a boneyard can't supply a part that allows me a profit, I walk from that brand.

      Brands that have a good aftermarket supply chain: GM, Ford, Ford Truck, Chrysler mini vans

      Brands that I won't touch that I used to do: Jaguar, MG, Rover, Austin, Mini, Subaru, Fiat, Peugot diesels

      Brands that I'll currently do: Honda, Toyota, Nissan, BMW, pre-1998 VW, certain Audis.

      My goal is not to lose money, and make sure a vehicle isn't coming back from a dissatisfied customer. I outsource body/interior work.

      Some vehicles have a strong enough statistical presence to force down prices. I go to dealers only as a last resort, and dealer parts networks are wickedly un-coordinated. Looking at you, Honda. Over the years, I've done plenty. Plainly, some brands are insane (looking at you, Mini). Consumers suffer. But I believe that the market place should decide, and let the assholes that over-price themselves get a bad rep, then crater. So long as the governments don't bail out the losers, I'm fine with watching brands disappear like Saab did.

      --
      ---- Teach Peace. It's Cheaper Than War.
    3. Re:That's how inventory theory works! by HornWumpus · · Score: 2

      Do you want to know how I know you haven't been to a scrapyard in decades? Five bucks?

      Most wiring harness problems aren't manufacturing related, fire, idiot and rodents. Occasionally you get a brief period where a manufacturer gets their wire spec wrong (Honda at the door hinges), but that's so expensive, they get right on it.

      --
      John McAfee 'It was like that time I hired that Bangkok prostitute; to do my taxes, while I fucked my accountant'
    4. Re:That's how inventory theory works! by sinij · · Score: 4, Insightful

      While I support spirit of your argument, I must point out one fatal flaw in it. People who buy new cars are not the same people who repair them out of warranty.

      For example, BMW part prices started insane and went up from there over last decade or so. This had zero effect on new car sales. It does depress residual value at the end of the lease, but people don't seem to factor it into their purchasing decisions.

    5. Re:That's how inventory theory works! by postbigbang · · Score: 2

      There is the warranty effect, insurance cost pressure, leasing skews, and other variables in the path, too.

      With a large enough volume, a secondary market emerges with rebuilt-reman components, as well as suppliers offering "compatibles". Yes, badging and brand-proprietary parts are still a seller's market. Can't change that.

      Mercedes took a huge hit in customer loyalty.... along with some other brands when they started selling parts as though they were made of pure gold, rather than the junk they were designing and passing off as high-quality. Cadillac to a different extent also diminished their brand significantly.... as did other brands that thought themselves cash-cows like Lexus, Infiniti, etc.

      People are herd animals with new car purchases, either aligning themselves socially or by dealer financing. Only rarely do they think five years down the road about *anything*, sadly.

      --
      ---- Teach Peace. It's Cheaper Than War.
    6. Re:That's how inventory theory works! by EndlessNameless · · Score: 2

      And people will take advantage of companies all the time. It's how the world works.

      Companies can set return/exchange and warranty policies as they see fit to avoid abuse. Customers have little say in the matter. They could vote with their wallets, except most companies have settled rather closely around a status quo that isn't really great for consumers.

      Maybe once in a while a jackass will return a box of rocks to Best Buy instead of a stereo receiver. But the company will quickly write a policy that forces all customers to wait while customer service reps inspect all returns. The companies have the power to stop abuse.

      One man cannot fix an abusive company unless the law is on his side. Consumers can only stop bad companies through collective action of some sort---boycotts, class action suits, regulation, etc. There is a huge imbalance of power, and pretending that it somehow balances out because "people do it too" is hopelessly naive.

      --

      ---
      According to the latest ruleset, this post should be modded as Vorpal Flamebait +5.
  2. In other not surprising news... by sjbe · · Score: 5, Informative

    Ever had the nagging suspicion that your car's manufacturer was charging outrageous prices for parts simply because it could?

    Suspicion? No. It's a well known fact. There is a reason car dealers have terrible reputations for ripping of their customers. Of course the markups on service parts is huge. Anyone who didn't know this is an idiot.

    My day job is running a small manufacturing company that makes (mostly) car parts. I know what the markup is on the stuff we sell. As a crude rule of thumb you can take whatever they charge you and divide by 8 and chances are good that's about how much the company that actually made the part sold it for. My company makes wire harnesses and I've seen products that have maybe $5 worth of material content and maybe double that in labor and overhead being sold for north of $300. One of the sales reps we work with from a big distributor told me a story about how he saw a guy buying a harness for his car ahead of him in line at the dealer. He started laughing and when they asked him why he said "I sell every component that goes into that harness and you are holding maybe $4 in material". The sale price on the harness was $540.

    1. Re:In other not surprising news... by Anonymous Coward · · Score: 2, Insightful

      Suspicion? No. It's a well known fact. There is a reason car dealers have terrible reputations for ripping of their customers.

      I find it is a double edged sword ... yes, you pay whatever the dealership/car company is charging for parts ... but they also have standardised the labour costs.

      So, a specific job is going to be however many units of time was determined by the manufacturer -- no more, no less.

      Contrast that with smaller garages, where you're going to pay for them to figure out the problem, track down the part, and figure out how to install it.

      You can end up paying so much more in labour costs when you don't go to the dealer it isn't funny. I know my brother has sunk more into vehicle repair costs from independent mechanics than he ever should have, because he thought he was saving money.

      But, knowing that they figure out the most they can get away with charging for parts is yet another example of why the people who bray about the "free market" are full of shit -- the market isn't free, because the players will go to great lengths to ensure it isn't.

      The 'market' isn't setting the price, the vendors are gouging as much as they can get away with. Prices don't ever go down, because executive bonuses need to be kept at record levels.

    2. Re:In other not surprising news... by ctilsie242 · · Score: 2

      What makes car parts so profitable is that there are so many varieties of components, and makes, models, years, and trim levels are all different, and the differences are usually relatively minor, usually some change in shape of the plastics, mounting holes, wiring placement, as opposed to essential functionality.

      One thing to consider is types of cars when buying them. For example, on one older vehicle I have, the headlights were blurry. It was cheaper to replace the ABS plastic headlight lamps in the front with OEM spec parts than it was to buy that stuff sold that supposedly cleans them. Even light bulbs. For a few dollars, I upgraded the tail and marker lights from bulbs to LEDs.

      Makes me wonder what automobile make is the best for TCO, over the long haul.

    3. Re:In other not surprising news... by sjbe · · Score: 2

      If the market sustains that price, why shouldn't the retailer be able to sell it at that price?

      Nobody said they couldn't. Just pointing out that the fact that hefty markups occur on service parts is hardly a shocking revelation.

      What stops the manufacturer from undercutting by selling direct?

      A variety of things. 1) You don't make a part for someone and then sell it yourself unless that is agreed to in advance. That's a great way to get lawyers involved and piss off customers when you start selling someone's product out the back door. 2) Most of the manufacturers don't have the sales channel to sell it themselves and would not find it economical to develop one. 3) There often are contractual stipulations about such things including confidentiality requirements and intellectual property rights issues.

      If you can sell that $500 wiring harness for $100 and make money, why don't you?

      We cannot sell it for that much because we don't have someone with a broken car sitting in our lobby with their pants figuratively around their ankles.

    4. Re:In other not surprising news... by HornWumpus · · Score: 2

      LOL, you think the book hours are something other than another way to rip you off.

      Hint: They charge book hours, they pay (all but the most senior mechanics) actual hours (and fire them if those aren't _way_ under book) and pocket the difference in both time and rate. Dealerships have _one_ senior mechanic/shift, who's constantly on the verge of rage quitting. The rest are recent tech school grads, who are making well under $20/hour.

      Which is for paid work, from super chumps, the stealership mechanics get even more fucked on warranty work. Even the stealership can get into grief for pulling their usual shit on the manufacturer, the manufacturers know the dealerships well, warranty audits are constant threats. So the stealership helps the manufacturer fuck the mechanics to keep the numbers looking good enough the auditor stays away.

      It will all fall apart once the last moron comes to his senses and the dealership service department is left warranty only. But new morons are born every year.

      --
      John McAfee 'It was like that time I hired that Bangkok prostitute; to do my taxes, while I fucked my accountant'
  3. All I can say is.... by bobbied · · Score: 2

    So?

    Are we saying that companies cannot charge what the market is willing to pay for their products now? In most cases, I hope not.

    Where I get the feeling of outrage, why should I pay that much for a part for my car? I'm not opposed to collecting $300/hour for labor or selling that rare baseball card I found in the attic for a tidy sum. How's that different except that I'm the one collecting and not paying?

    Companies should be able to charge what ever they can for their products and let the market chips fall where they may. As long as they don't collude with their competition, have at it. Just figure that consumers will eventually figure out what you are doing and you will have to live with the PR backlash.

    --
    "File to fit, pound to insert, paint to match" - Aircraft Maintenance 101
  4. Re: Upscale cars, upscale parts by Anonymous Coward · · Score: 2, Insightful

    A Jeep to save money? Pretty much everything breaks on a Jeep.

  5. Blame Whom? by Jonathan+C.+Patschke · · Score: 5, Interesting

    Ever had the nagging suspicion that your car's manufacturer was charging outrageous prices for parts simply because it could? Software might be to blame.

    Damn those silly algorithms and expressions organizing themselves in a way to make extra money for a completely uninvolved party who happened to deploy them. The nerve of them!

    The practice may be automated now, but it's been going on for literally decades. Even as far back as the 1980s and 1970s, you could swap parts between Corvettes and other cars. The part numbers would be different, but the equipment itself would be functionally identical. Funny how the part for the Corvette always cost several times as much; I'm sure it's purely because there were fewer Corvettes on the road (than, say, Citations or Skylarks), so the manufacturing costs were higher, right? Riiiiiiight

    The price of a thing is always cost plus, where "plus" is defined by what the market will endure. If you can keep the cost hidden (see also: US healthcare) or obscure the availability of a thing (nearly-identical parts with different labels, with only one label approved for your application), the market will endure a hell of a shafting until the house of cards comes down.

    --
    Pining for the days when The Glorious MEEPT!!! graced SlapDash with his wisdom.
  6. Cross-brand Part Overlap by shatteredsilicon · · Score: 2

    That's interesting, because when different brands share the same platform with a huge parts overlap under different part numbers, you can save a fortune by cross-checking what are identical parts. For example, Porsche Cayenne, VW Touareg, and to a large extent Audi Q7 are largely the same, apart from trim and some of the engine options. But you can pick up things like air suspension components for a Touareg for a lot less than the same part for a Cayenne, even though the only difference is the part number. This is far from being an only example, too.

  7. Re:Which harness? by sjbe · · Score: 2

    Nissan Frontier - mice or squirrels damaged the wiring. The labor cost was even more than the parts cost, $3700 all told. Fortunately my insurance covered this under Comprehensive coverage (less my deductible, of course.)

    Ahh so the engine harness? Then that actually wasn't that outrageous a markup compared to some I've seen. We make and sell harnesses like that and they typically cost between $250-700 to make depending on complexity. I'm not actually surprised the labor cost more than the part. Pulling some of those things out and replacing them is a HUGE pain especially if they go through the firewall and under the dash.

    Of course I've had an entire engine replaced for about that amount of money so...

  8. Re: 2 entities to prosecute here. by BronsCon · · Score: 2

    There's a huge difference between outlawing collusion and price fixing and letting the government control prices. Go find somewhere else to post your ignorance.

    --
    APK quotes people (including myself) without context and should not be trusted. Just thought you should know.
  9. Re:Which harness? by AlanBDee · · Score: 2

    You know that super annoying person who knows nothing of the industry suggests a simple solution? Hi, I'm super annoying.

    Why are there huge wiring harasses in the first place? Wouldn't it make more sense to have many smaller harnesses that are easier to replace small sections of without having to disassemble half the car?

  10. The robots are taking over! by mileshigh · · Score: 2

    The story here is actually that some highly-skilled, white-collar jobs got automated out of existence.

    Figuring out what the traffic will bear has been going on since forever. Used to be done by people, now software automates it and maybe takes more factors into account.

  11. Re: Which harness? by reanjr · · Score: 2

    I'm not in the industry and know nothing, but my guess is it's because it's simpler logistically during manufacturing to have an all-in-one that is provided by a single vendor.

  12. Re:this is why... by AlanBDee · · Score: 3, Insightful

    Are Honda's expensive to maintain? Mine has seemed fairly reliable. As I look at my spreadsheet there's only a handful of the costs that are replacement parts: 3% of the total cost of the car. (not including regular maintenance like a timing belt changes)

    As I compare it to the cost of our 4Runner it is more expense; The Accord costing about $270/mo vs $191/mo but we've only had the Accord for 8 years vs 15 years for the 4Runner. Check it out yourself if you're curious: https://docs.google.com/spread...

    BTW: this is what it looks like if you try to "drive the car until the wheels fall off".

  13. Re:this is why... by JMJimmy · · Score: 5, Interesting

    A while back, Toyota claimed I needed a new exhaust pipe for my Echo - $2,900 for the part alone. Quote from a reputable 3rd party repair shop: $400 including labour. It was just a bent pipe after all.

    Final cost? Free. I took it into a repair shop and he just welded over the holes, used old wire hangers. It took him so little time he didn't bother charging me.

  14. Re:Which harness? by uncqual · · Score: 3, Informative

    While it would reduce labor for many repairs, it would likely increase initial manufacturing labor costs and increase the number of SKUs to stock for spares (which increases costs for both the manufacturer and dealers). Large integrated harnesses can be built by (the cheapest?) suppliers and be installed "on the line" more quickly than a bunch of discrete wiring.

    The manufacturer cares much more about initial manufacturing cost than later repair costs - by reducing the former they can either keep the difference (more profit per car) and/or sell more cars because their pricing is more competitive (therefore increasing volume).

    While this decision likely increases the cost of insurance slightly, consumers don't look that closely at that aspect and it's quite possible that if the manufacturer passes on a portion of their manufacturing cost savings that will more than compensate for the increased labor costs of replacing a complicated wiring harness. Most cars (well, before soy based insulation at least) never have any wiring harnesses replaced and many cars that would need that done would have been totaled even if the parts and labor for replacing the harness were free (for example after a fire or flood).

    --
    Why is there an "insightful" mod and why isn't it "-1"? If I wanted insight, I wouldn't be reading /.
  15. Re:Which harness? by sinij · · Score: 2

    This is changing with soy now getting used in wiring harnesses. It is insulation with rodent food. It gets eaten anytime rodents get access to your sitting car.

  16. Cheapest TCO by sjbe · · Score: 2

    Makes me wonder what automobile make is the best for TCO, over the long haul.

    Generally speaking the one with the cars that break down the least. My guess would be Toyota would be pretty high on the list of best TCO. They tend to top most reliability surveys.

  17. Re: Upscale cars, upscale parts by HornWumpus · · Score: 2

    Some fools buy vehicles other than actual jeeps (Wranglers these days) from jeep. The Cherokee is pretty awful, in a league with the leather covered, castrated Land Rovers sold in the USA.

    Even actual Jeeps were terrible during the AMC days. Some had Renault (spit) parts. But those were just bodies to install V8s into. None of the driveline components were worth keeping.

    --
    John McAfee 'It was like that time I hired that Bangkok prostitute; to do my taxes, while I fucked my accountant'
  18. Re:this is why... by geekmux · · Score: 3, Insightful

    This is why you look at car repair cost estimates before you buy your car, and use aftermarket parts when you can.

    Then no one would ever buy a Honda.

    Uh, let's keep in mind that only 10% of the automobile-driving population still knows how to use a wrench under the hood, so the cost of maintenance is essentially a non-factor. They're all expensive to maintain or repair because the overwhelming majority of car owners are paying someone else to do the maintenance.

  19. Honda by sjbe · · Score: 3, Interesting

    Are Honda's expensive to maintain?

    As a general proposition they're generally pretty affordable to maintain. They're generally pretty high on the reliability charts and speaking from first hand experience the maintenance on them is generally pretty reasonable in comparison to other makes. I've got a Honda with around 180K miles on it and I expect to get to 250K baring something odd happening.

  20. Re:this is why... by HornWumpus · · Score: 2

    You are suffering from learned helplessness. Fix yourself. Change your oil, once in your life, anybody can do it. Watch a Youtube video. Yes, your time is worth more, the knowledge is worth still more.

    You don't have to be a mechanic to know you've gone 5k (10k for synthetic oil) miles and need an oil change. That's a tell, you have mentally checked out and 'punted' to your mechanic. Do you also ask your barber if you need a haircut? Do you ask Microsoft if you should upgrade to the latest Windows? Intel if you need a CPU upgrade? Stock broker if you should move your holdings around? Shyster if you should sue someone (for $5 in damage)?

    You have to be a not incompetent shade tree mechanic to find an honest professional mechanic. If you know nothing, you are in the position of the PHB counting lines of code. Best option is a reference from a mechanic you can trust, but I've observed that mechanical incompetence runs in social circles. If you can't wrench, the odds are high that _nobody_ you know can.

    First sign a mechanic isn't completely honest: Works for a stealership. He knows that even if he's completely honest, the rest of the process is crooked, and he's OK with that (e.g. He replaces good parts, cause that's what the 'writer' wrote.)

    --
    John McAfee 'It was like that time I hired that Bangkok prostitute; to do my taxes, while I fucked my accountant'
  21. Not a concern of theirs by sjbe · · Score: 3, Interesting

    The harness is easier to install during production if it has as few connectors as possible.

    Speaking as someone who makes harnesses for OEMs, minimizing the number and variety of connectors does not appear to be a substantial concern of the automakers. You would not believe how fragmented the wire harness industry is.

  22. Re: this is why... by maestroX · · Score: 2

    Cars made in the last decade are increasingly prone to failure due to environmental regulations which make engine tolerances narrow. A V8 can take a lot of mishap whereas 1.0l 100bhp cannot. That said, Honda is one of the best engine builders despite pricey parts.

  23. Re: 2 entities to prosecute here. by BronsCon · · Score: 2

    If you believe what you just wrote, you would be absolutely amazed how often the difference between parts, even across vehicle manufacturers, is simply a model number and badge. A ton of parts are made by 3rd parties and sold to multiple car makers. If you read a bit more of the discussion on this article, you'll find numerous examples, but there is a fair bit of behind-the-scenes coordination to ensure that part numbers don't match (and aren't even similar) in these instances, even when part numbers for other parts do match (often despite being completely different parts) and can only be told apart by visual inspection or looking at the OEM badge on them.

    --
    APK quotes people (including myself) without context and should not be trusted. Just thought you should know.