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No More 'Miracles From Molecules': Monsanto's Name Is Being Retired (reuters.com)

Flexagon writes: Germany's Bayer announced today that in its link-up with Monsanto, it's retiring the "Monsanto" name, and with it the name of the company that originally sponsored Disneyland's "Adventure Thru Inner Space" attraction. The $63 billion takeover will wrap up on Thursday. "Bayer will remain the company name. Monsanto will no longer be a company name. The acquired products will retain their brand names and become part of the Bayer portfolio," it said.

The decision to retire the name is a smart business move. "These days Monsanto is shorthand for, as NPR's Dan Charles has put it, 'lots of things that some people love to hate': Genetically modified crops, which Monsanto invented," reports NPR. "Seed patents, which Monsanto has fought to defend. Herbicides such as Monsanto's Roundup, which protesters have sharply criticized for its possible health risks. Big agriculture in general, of which Monsanto was the reviled figurehead."

6 of 236 comments (clear)

  1. Oy Vey by Cornwallis · · Score: 4, Interesting

    "These days Monsanto is shorthand for, as NPR's Dan Charles has put it, 'lots of things that some people love to hate':"

    MUCH better they are now called by the name of the company known for gassing Jews.

  2. Re:Toxic brand by stephanruby · · Score: 5, Interesting

    Yes, but now Bayer will be the name that attracts all the hate for Monsanto's portfolio of products.

    Not that I disagree with that move, it's actually more honest, but still...

  3. Re:Toxic brand by AmiMoJo · · Score: 5, Interesting

    Name changes used to work, but these days they tend to backfire. Journalists will still call them Monsanto (now rebranded Bayer due to bad publicity).

    All changing your name like that does is publicly admit that your reputation is impossible to salvage and you are trying to be sneaky. It's not like in the old days where such things could get by unnoticed.

    --
    const int one = 65536; (Silvermoon, Texture.cs)
    SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
  4. Re:What's Bayer's ethics like? by jellomizer · · Score: 4, Interesting

    Is there a company, or organization or even a person that you can really point to and say this is truly a force for good?

    We live in a world with trade-offs. We can't get what we want exactly how we want it. And what we need is different for every person, and changes all the time.

    Having worked with many of these Evil corporations, and working with some of the organizations that people seem to call good. There isn't a super villain attitude of some guy trying to make lives difficult for people. But people who are trying to improve their own lives and their family as a priority as millions of years of evolution have conditioned us to do.

    So the demand was for food, that is free of pests, and will not be less toxic. Monsanto did that.

    --
    If something is so important that you feel the need to post it on the internet... It probably isn't that important.
  5. Re:What's Bayer's ethics like? by Applehu+Akbar · · Score: 1, Interesting

    What's Bayer's ethics like? Will we see any change in "evil" Monsanto?

    Unfortunately the ethics of liberals has not changed. Monsanto's evil will just be globally replaced with "Bayer" on all those websites. The Hollywood stars that the left consults on science policy will start boycotting aspirin.

  6. Re:Monsanto gave bio-engineering a bad name by F.Ultra · · Score: 4, Interesting

    Exactly, and people seam to miss that Monsanto is just one of many companies producing GMO seeds. Here is an interesting podcast from the League of Nerds where they (together with Monsanto) visited a BT cotton farmer and found out that he grew cotton from multiple vendors in order to see which one grew best on his land: https://www.youtube.com/watch?...