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The One-Name Email, a Silicon Valley Status Symbol, Is Wreaking Havoc (wsj.com)

In Silicon Valley, first-name-only email addresses have long been the ultimate status symbol, indicating a techie was an early hire at a new company. Now that startups are growing, the one-namers are wreaking havoc -- and the competition to snag them is fierce. From a report on WSJ: When Peter Szabo heard he and his co-workers would receive new email addresses after his tech company was launched from an incubator, he ran to his boss and confirmed he would get the "Peter" first-name email address. After years of failing to arrive at companies early enough to bag the prized address, Mr. Szabo negotiated getting the single-name email at the earliest opportunity. "As companies get bigger, if you can be the original Peter, absolutely that's bragging rights," said Mr. Szabo, who is chief revenue officer of mobile-entertainment network startup Mammoth Media. "It's huge."

[...] Startups are growing faster than at any time since the dot-com boom thanks to a flood of venture capital. The system of using first names is leading to more email misfires at tech companies the more successful, and larger, they get. {...] Even techies are having a hard time figuring out how to disrupt the naming convention of corporate email. The growing pains usually set in when startups reach 25 to 50 employees, as names begin to overlap, according to Josh Walter, who has designed email services for companies for the past eight years. "That's when companies say, 'Oh no, what do we do now?'" Mr. Walter says. He is currently IT engineer at Second Measure, a Silicon Valley startup that analyzes consumer spending.

10 of 255 comments (clear)

  1. First World Problems by Anonymous Coward · · Score: 5, Insightful

    i just can't even.....

    1. Re:First World Problems by AmiMoJo · · Score: 4, Insightful

      Nice try but I'll take more money over a single name email address. Fake perks don't count.

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    2. Re: First World Problems by ShanghaiBill · · Score: 5, Funny

      I was in early enough to get "bill@company.com", but as the company grew I was constantly getting misdirected email meant for other Bills. So I added my last name. I had no idea that I was giving up a major status symbol and that women would no longer have sex with me. I just assumed that it was because of my receding hairline. Now I know.

  2. Dumbest idea by rojash · · Score: 5, Insightful

    Single-handedly, and single-namedly, the dumbest ever post I have encountered on /.

  3. Re:A GOLD RUSH favors those who sell the axes. by MiniMike · · Score: 4, Funny

    Probably better to sell shovels in a gold rush. Unless you're using the axes to murder miners and take their gold. But then you'll also need a shovel anyway...

  4. Re:Why is /. reporting on this idiocy? by urbanriot · · Score: 4, Insightful

    My question is, why is /. reporting on this irrelevant idiocy?

    This is msmash's MO, post about first world millennial issues, SJWism, UBB, feminism, etc., things that have no or minimal relation to tech with little to no quality assurance. Typically when you see a vacuous Slashdot post, msmash is responsible.

  5. OMG this is so stupid. by shess · · Score: 5, Insightful

    Having been in a position of having a common first-name email at a company, I will never accept that in the future, even if offered. It results in getting all the emails for all the people with the same first name, plus a bunch of emails from external people who can't get ahold of anyone so they just start randomly spamming likely addresses. In any case, autocomplete supersedes any time-saving advantage it would offer.

    As far as being a "status symbol", that's even worse. If your company is successful, you'll end up spending all of your time trying to avoid projecting status, trying to fade into the background and just be a regular employee to the extent possible. Unless, of course, you're an asshat, in which case you'll glory in your status projection (and hopefully, for the sake of your co-workers, be let go).

    1. Re:OMG this is so stupid. by voislav98 · · Score: 4, Funny

      First thing we've done after coming into a couple of startups was standardize the email addresses to stop this kind of thing. Everybody gets first.last name email (or something like that), no nicknames, no first names, no choice. Boring and formulaic, but efficient and eliminates confusion and status issues. The only exception is bofh@company.com, reserved for system ops.

  6. Diluting any value Slashdot might still have by CyberLeader · · Score: 4, Insightful

    Look, not every article's going to be a winner, especially on a slow Sunday in June. But this is just nuts. What value is there in this article? Worse yet, the source article is behind a WSJ paywall.

    It's not news. It helps nobody. C'mon Slashdot, do better, and pick editors who know the difference between news and not news.

    --

    Software Shouldn't Suck

    E-mail: frank at jacquette dot spamless com (remove the spamless!)

  7. Re:Dumbass by Ol+Olsoc · · Score: 4, Funny

    You can always request "dumbass" @yourstartup.com. While many may qualify, few will have the honesty to request it.

    Reminds me of my Boss, a nice Chinese guy named Cho Sun. His email was Chosun@hissite.com

    When we asked him why he chose that address, he replied "Many are called, but few are Cho Sun."

    --
    The shepherds did so well protecting the flock that the sheep no longer believed that wolves existed.