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The One-Name Email, a Silicon Valley Status Symbol, Is Wreaking Havoc (wsj.com)

In Silicon Valley, first-name-only email addresses have long been the ultimate status symbol, indicating a techie was an early hire at a new company. Now that startups are growing, the one-namers are wreaking havoc -- and the competition to snag them is fierce. From a report on WSJ: When Peter Szabo heard he and his co-workers would receive new email addresses after his tech company was launched from an incubator, he ran to his boss and confirmed he would get the "Peter" first-name email address. After years of failing to arrive at companies early enough to bag the prized address, Mr. Szabo negotiated getting the single-name email at the earliest opportunity. "As companies get bigger, if you can be the original Peter, absolutely that's bragging rights," said Mr. Szabo, who is chief revenue officer of mobile-entertainment network startup Mammoth Media. "It's huge."

[...] Startups are growing faster than at any time since the dot-com boom thanks to a flood of venture capital. The system of using first names is leading to more email misfires at tech companies the more successful, and larger, they get. {...] Even techies are having a hard time figuring out how to disrupt the naming convention of corporate email. The growing pains usually set in when startups reach 25 to 50 employees, as names begin to overlap, according to Josh Walter, who has designed email services for companies for the past eight years. "That's when companies say, 'Oh no, what do we do now?'" Mr. Walter says. He is currently IT engineer at Second Measure, a Silicon Valley startup that analyzes consumer spending.

26 of 255 comments (clear)

  1. First World Problems by Anonymous Coward · · Score: 5, Insightful

    i just can't even.....

    1. Re:First World Problems by AmiMoJo · · Score: 4, Insightful

      Nice try but I'll take more money over a single name email address. Fake perks don't count.

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    2. Re: First World Problems by ShanghaiBill · · Score: 5, Funny

      I was in early enough to get "bill@company.com", but as the company grew I was constantly getting misdirected email meant for other Bills. So I added my last name. I had no idea that I was giving up a major status symbol and that women would no longer have sex with me. I just assumed that it was because of my receding hairline. Now I know.

    3. Re: First World Problems by Anonymous Coward · · Score: 2, Interesting

      To be fair, actually putting "Jr." in your kid's name shows a lack of education or class. If he has the same name as you, he's Junior regardless of whether it's part of his legal name.
      Use of I, II, III, etc. is a holdover from when people who wished they were nobility adopted it to mimic Royalty.

    4. Re: First World Problems by Zontar+The+Mindless · · Score: 2

      It's not a matter of "legal requirements", it's simply a long-standing convention that everyone else in the English-speaking world (other than your family) doesn't have a problem understanding or following.

      --
      Il n'y a pas de Planet B.
  2. Dumbass by registrations_suck · · Score: 2

    You can always request "dumbass" @yourstartup.com. While many may qualify, few will have the honesty to request it.

    1. Re: Dumbass by NormalVisual · · Score: 3, Funny

      "You break the build, you get the 'dumbass' email address for a week"

      --
      Please stand clear of the doors, por favor mantenganse alejado de las puertas
    2. Re:Dumbass by Ol+Olsoc · · Score: 4, Funny

      You can always request "dumbass" @yourstartup.com. While many may qualify, few will have the honesty to request it.

      Reminds me of my Boss, a nice Chinese guy named Cho Sun. His email was Chosun@hissite.com

      When we asked him why he chose that address, he replied "Many are called, but few are Cho Sun."

      --
      The shepherds did so well protecting the flock that the sheep no longer believed that wolves existed.
  3. Spam by Anonymous Coward · · Score: 2, Funny

    I had a "first name" email address with a common first name. I changed it pretty quickly as I got deluged with spam.

  4. Dumbest idea by rojash · · Score: 5, Insightful

    Single-handedly, and single-namedly, the dumbest ever post I have encountered on /.

  5. Re:A GOLD RUSH favors those who sell the axes. by MiniMike · · Score: 4, Funny

    Probably better to sell shovels in a gold rush. Unless you're using the axes to murder miners and take their gold. But then you'll also need a shovel anyway...

  6. Re:Why is /. reporting on this idiocy? by urbanriot · · Score: 4, Insightful

    My question is, why is /. reporting on this irrelevant idiocy?

    This is msmash's MO, post about first world millennial issues, SJWism, UBB, feminism, etc., things that have no or minimal relation to tech with little to no quality assurance. Typically when you see a vacuous Slashdot post, msmash is responsible.

  7. OMG this is so stupid. by shess · · Score: 5, Insightful

    Having been in a position of having a common first-name email at a company, I will never accept that in the future, even if offered. It results in getting all the emails for all the people with the same first name, plus a bunch of emails from external people who can't get ahold of anyone so they just start randomly spamming likely addresses. In any case, autocomplete supersedes any time-saving advantage it would offer.

    As far as being a "status symbol", that's even worse. If your company is successful, you'll end up spending all of your time trying to avoid projecting status, trying to fade into the background and just be a regular employee to the extent possible. Unless, of course, you're an asshat, in which case you'll glory in your status projection (and hopefully, for the sake of your co-workers, be let go).

    1. Re:OMG this is so stupid. by voislav98 · · Score: 4, Funny

      First thing we've done after coming into a couple of startups was standardize the email addresses to stop this kind of thing. Everybody gets first.last name email (or something like that), no nicknames, no first names, no choice. Boring and formulaic, but efficient and eliminates confusion and status issues. The only exception is bofh@company.com, reserved for system ops.

    2. Re:OMG this is so stupid. by Zontar+The+Mindless · · Score: 2

      The notion that a woman changes her name upon marriage is by no means universal. In my wife's home country, it's simply unheard of, and it's no longer the default or even common practise in the country where we were married and currently reside. Changing it didn't even occur to either one of us. (And it was the same when I married my ex-wife, who is also not from the US.)

      Every time we visit my family in the US, she gets grilled at passport control over the fact her last name's different from mine. It's been suggested to her by members of my family that she do a deed poll and get it changed, which she thinks is bizarre: "My name is my name. What the hell does that have to do with whether I'm married, or to whom? Isn't that what the ring is for?"

      --
      Il n'y a pas de Planet B.
  8. Re:Why is /. reporting on this idiocy? by AmiMoJo · · Score: 2, Insightful

    News for nerds. Not tech news, news for nerds.

    It's a slow Sunday, don't get your knickers in a twist.

    --
    const int one = 65536; (Silvermoon, Texture.cs)
    SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
  9. This is what happens ... by johnlcallaway · · Score: 3, Insightful

    ... ... when you hire immature people.

    New rule on my interview list, anyone that shows any serious interest in one-name email address results in the interview being terminated at that point with a "thank you, but you just won't work out".

    And this is why it's important for companies, from day one, to set a sane standard for server names, email addresses, and any other naming convention so they are practical and not 'cute'. And to hire lead people that have actually worked for a living instead of fresh out of a University so they know more things than Universities teach.

    And no, in my 40-year career, I have never named a server after a Star Wars character.

    --
    I rarely read replies, it's my opinion and if you thought about your opinion a little more, I'm OK with that.
  10. Diluting any value Slashdot might still have by CyberLeader · · Score: 4, Insightful

    Look, not every article's going to be a winner, especially on a slow Sunday in June. But this is just nuts. What value is there in this article? Worse yet, the source article is behind a WSJ paywall.

    It's not news. It helps nobody. C'mon Slashdot, do better, and pick editors who know the difference between news and not news.

    --

    Software Shouldn't Suck

    E-mail: frank at jacquette dot spamless com (remove the spamless!)

  11. Re:Why is /. reporting on this idiocy? by Calydor · · Score: 3, Insightful

    This isn't even news for nerds. It's news for IT guys that AREN'T nerds.

    Starting a company? Getting your own email server?

    firstname.lastname@companyname.tld

    Possibly add in aliases such as ceo@, cfo@, customerservice@ etc.

    STOP allowing for bullshit epeen addresses, period. Do it from day one.

    --
    -=This sig has nothing to do with my comment. Move along now=-
  12. Re:Why is /. reporting on this idiocy? by Anonymous Coward · · Score: 3, Insightful

    Related question is why Slashdot regularly links to paywalled articles. Maybe Slashdot is chasing referral revenue?...

    Don't know, but another reason this site is a joke. If it wasn't for the comments (sure, many, including this one are trash), there would be no reason to visit here ever again. It was very telling when Slashdot, along with SourceForge, experienced web problems for many days several months ago, few seemed to care.

    Slashdot needs a reboot. Not talking Beta, but rather enhancing the site with more in-depth content (ie. like what ARS has been doing for years) along with staff who take some pride in their work would go a long way.

  13. Re:what's the big deal? by Desler · · Score: 2

    And yet that still has nothing to do with this article. This is about the naming scheme of a company's email directory.

  14. Re:"Oh no, what do we do now?" by lucm · · Score: 3, Informative

    If you're flush with VC money, you obviously get your own domain name for your e-mail.

    Anyone can afford the domain fee ($9/year) and the fancy Google or Office365 email service ($5/month).

    VC money should be used for something more useful, like the lawyers at Boies that allowed Theranos to burn through $900 million on 10 years of vaporware without being publicly challenged (it's the same law firm that negotiated Harvey Weinstein's severance, that was hired by Oracle to sue Google over Android/Java, that was representing SCO in their UNIX lawsuits, that defended the Enron CFO, and that represented Big Tobacco when they appealed cancer lawsuits).

    Other good uses of VC money is sexual harassment lawsuits (Uber), "company" houses in the Hamptons and LA (Mode media), worthless music streaming platform acquisition (Guvera) or decommissioned Soviet fighter jets (Terralliance).

    --
    lucm, indeed.
  15. Re: Maybe the next bust is in view by Megane · · Score: 3, Insightful

    Linux from 2018 is way worse than Linux from 2008.

    Just say it: systemd

    --
    #naabhaprzrag, #sverubfr-000, #agi-fcbafberq, negvpyr[pynff*=' negvpyr-ary-'] { qvfcynl: abar !vzcbegnag; }
  16. I always get a first name email. by Snufu · · Score: 3, Funny

    Sincerely,

    Zz!zyx Smith

  17. Can't adapt to technology by OrangeTide · · Score: 2

    Oh no! These first name only email addresses confuse me. I'm new at this and I've only been using email for 25 years. I can't understand how to type in a name or use an address book. derp!

    If silicon valley can't figure out how to email, we're in a lot worse trouble than I thought.

    --
    “Common sense is not so common.” — Voltaire
  18. Re:This article must be facetious by execthis · · Score: 2

    So who gives a shit what their work e-mail address is? Seriously?