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The Internet Is Finally Going To Be Bigger Than TV Worldwide (qz.com)
According to estimates from media agency Zenith, next year, for the first time, people will spend more time using the internet than watching TV. People will spend an average of 170.6 minutes a day, or nearly three hours, using the internet in 2019. That's a tad more than the 170.3 minutes they're expected to spend watching TV. Quartz reports: Zenith measured media by how they are transmitted or distributed, such as broadcasts via TV signals and newspapers in print. Watching videos on the web through platforms like Netflix and YouTube, or reading a newspaper's website, counted as internet consumption. Nearly one-quarter of all media consumption across the globe will be through mobile this year, up from 5% in 2011. The average person will spend a total of about eight hours per day consuming media in its many forms this year, Zenith forecasts.
In some parts of the world, TV will remain on top -- for now. Zenith forecasted media consumption through 2020 and did not expect the internet to overtake TV in Europe, Latin America, and the whole of North America in that time. In the U.S., it was projected to surpass TV in the U.S. in two years.
In some parts of the world, TV will remain on top -- for now. Zenith forecasted media consumption through 2020 and did not expect the internet to overtake TV in Europe, Latin America, and the whole of North America in that time. In the U.S., it was projected to surpass TV in the U.S. in two years.
In the old days, people came into work and had conversations about soaps, now they have conversations about BuzzFeed articles and Twitch stars. Not sure much has changed - most people are passive consumers of low-effort content.
We've been able to time shift since the advent of VHS tapes. But people will still want to watch shows live, or as soon as they are released because there is a big social aspect to the entire thing. Talking with your friends the next day or in real time as the show is being aired is still very much a part of the TV watching experience. YouTube Live and Twitch show that watching something as it occurs is still an important part of the entertainment ecosystem. Sure we don't have a fixed number of channels like we used to with traditional TV, but I don't think a lot has changed. If anything, there is even more pressure for people to watch stuff live as the endings are so quickly spoiled on the internet.
Anthropic principle: We see the universe the way it is because if it were different we would not be here to see it.