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How Many Exclamation Points Do You Need To Seem Genuinely Enthusiastic? (theatlantic.com)

How many exclamation points does it take to exclaim something? One, a human of sound mind and a decent grasp of punctuation might say. But, on the internet, it often doesn't. The Atlantic: Not anymore. Digital communication is undergoing exclamation-point inflation. When single exclamation points adorn every sentence in a business email, it takes two to convey true enthusiasm. Or three. Or four. Or more. I noticed this in my own social circles recently. Multiple exclamation points were popping up in mundane places, not attached to hyperbole or any kind of frenzied emotion. A simple work email might yield a "Sounds good!!!" I find myself doing it, too. "All of these quirks of social media -- that would include exclamation points, and all caps, and repetition of letters, those are the three main ones that show enthusiasm -- people use more of them," says Deborah Tannen, a professor of linguistics at Georgetown University. This sort of inflation is a natural linguistic phenomenon that regularly happens to words, like how awesome was once reserved for that which truly struck awe into a quavering heart and is now scarcely more than a verbal thumbs up. But this time it's happening to punctuation.

10 of 158 comments (clear)

  1. Well by Chas · · Score: 3, Insightful

    I dunno!!!!!!!111111ELEVENTY!!!!1111

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    1. Re:Well by Calydor · · Score: 3, Funny

      Your sig was amusingly relevant.

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  2. 1 or 2 by isj · · Score: 5, Funny

    You can use 1 exclamation point if a death is involved.
    You can use 2 exclamation point if your own death is involved.

  3. None by Zobeid · · Score: 3, Interesting

    In school I was taught to use an exclamation point only after a command or an exclamation, not to "convey true enthusiasm".

  4. Re:Lots!!!!! by Tablizer · · Score: 5, Funny

    And make them Yuuuuge! Have the best exclamation points ever! And lots of really terrific superlatives! I and I alone invented superlatives; the BEST superlatives, believe me! Giant crowds come to see my fantastically bigly superlatives; everyone knows it. Even lyin' CNN claps. 200% TV audience share. Math people had to create new numbers to fit my ratings. Make Superlatives Great Again!

    (sorry, couldn't resist)

  5. It's the linguistic equivalent of the tag by grasshoppa · · Score: 3, Informative

    Anything more than one, sparingly used, is the sign of a weak mind.

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  6. Use exactly as many as needed: 0 by Anubis+IV · · Score: 5, Insightful

    With the possible exceptions of dealing with clients, firing employees, and accusing people of crimes, the cumulative number of exclamation points you should ever use in your business e-mails is exactly 0.

    For social e-mails, the appropriate number of exclamation points is also 0. If you're the sort of person who gets excited when you see a video of a cat falling off a countertop and feel compelled to use an exclamation point, your feelings have misled you. Resist the urge to use one. If you find you are having to use more than one exclamation point to convey the immensity of your enthusiasm when you discover that the cat is named Mr. Wiggles and that there's a second video where he's wearing a silly hat, that's a problem of your own creation. First, stop using so many exclamation points and people will come to stop expecting them, making it all the more emphatic when you deign to use even a single one. Second, stop watching those videos. Life is too short to waste it like that.

    1. Re:Use exactly as many as needed: 0 by DontBeAMoran · · Score: 4, Funny

      So we're supposed to stop watching cat videos but we're supposed to read your dissertation?!!!

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  7. Gonna go with Terry on this one by TechnoLuddite · · Score: 5, Insightful

    "Multiple exclamation marks are a sure sign of a diseased mind." -- Terry Pratchett, "Eric"

  8. Re:In Other News... by 93+Escort+Wagon · · Score: 5, Funny

    ...a period is a sign of anger.

    It certainly is with my wife...

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