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Tesla Meets Self-Imposed Deadline For Model 3, Rolls Out 7,000 Cars In a Week (cnbc.com)

Elon Musk tweeted on Sunday that the company produced 7,000 cars last week, including 5,000 Model 3 electric sedans. "Beating a self-imposed deadline, the final car rolling off the assembly line on Sunday morning, several hours after the midnight goal set by Musk, two workers at the factory told Reuters on Sunday." CNBC reports: The 5,000th Model 3 finished final quality checks at the Fremont, California factory and was ready to go around 5 a.m. PDT (1200 GMT), one person told Reuters. It was not clear if Tesla could maintain that level of production for a longer period of time. Tesla had a goal of producing 5,000 Model 3s per week before the close of the second quarter on Saturday to demonstrate it could mass produce the battery-powered sedan.

40 of 356 comments (clear)

  1. And ... if they hadn't? by Opportunist · · Score: 2, Funny

    What if they hadn't beat that self-imposed deadline?

    Oh. They would not have twittered.

    I ... see. Well, nothing to see here, carry on...

    --
    We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
    1. Re:And ... if they hadn't? by Barsteward · · Score: 4, Insightful

      it'll stop all the whiners who said they'd never do it. i bet the shorters are a bit worried now.

      --
      "The hands that help are better far than lips that pray." - Robert Ingersoll (1833-1899)
    2. Re:And ... if they hadn't? by djinn6 · · Score: 2, Informative

      I doubt the Q2 report will show the information everyone wants, which is the production trend over time. If you only look at the quarter average, they won't be making anywhere near 5000 a week, especially given they've had several shutdowns to retool. But it's still possible they ramped up significantly in the final weeks and has a trend line towards 500k for the entire year.

      As for their financial situation, I predict they'll still be in the red after accounting for SG&A, though maybe not as bad as last quarter due to the layoffs a few weeks ago. Interest payments will be an even bigger burden and R&D will not have changed much. Finally for capex, it might be a good thing that they didn't get the building permit they wanted and settled for a tent instead.

      Their main problem will still be cash flow, since they're not making enough to cover their expenses. If the "pay another $2500 to order now" thing doesn't pan out, they'll need even more high-interest loans, or worst case, another round of stock offerings.

    3. Re:And ... if they hadn't? by religionofpeas · · Score: 5, Informative

      All of them.

    4. Re:And ... if they hadn't? by Rei · · Score: 5, Interesting

      The layoffs will be a benefit in Q3. They're a hit in Q2 due to severance.

      Correct that the Q2 delivery numbers will be low. Which is actually a very important thing, to keep the tax credit from expiring in Q2. That credit is potentially worth half a billion dollars to Tesla's customers, and some proportion will be used in buying more options. Options are high margin - sometimes almost pure profit. You want it to expire at the start of a quarter, not the end of one. Not like any manufacturer would ever admit to trying to "time" it.

      500k Model 3 per year will still require significant expansion; current production is 250k Model 3 per year (+100k S+X). However, they've clearly found a way to expand cheaply. Tesla's last announced plan was to hit 6k in Q3. Doesn't sound particularly difficult given how much they scaled up in Q2.

      Nobody, not Tesla or any serious analyst, expects them to be positive in Q2. But more and more analysts appear to be agreeing with Tesla's forecast (widely panned by analysts a couple months ago) of being sustainably profitable later this year. Tesla believes it'll be Q3.

      There's no need for more cash, so the topic of loans or stock offerings is right out.

      As a reminder to anyone reading this who disagrees with anything written above: you have a tool to financially profit off your disagreement with me - short selling. Unless you don't like earning money or something... or unless you don't actually believe what you preach. I mean, even if you had to put it on your credit card, how could you turn down such a rate of return?

      --
      Why must all aquatic villains play the organ?
    5. Re: And ... if they hadn't? by tehcyder · · Score: 2
      I am no fan of Tesla, but I think you are falling for the ""I think there is a world market for maybe five computers" fallacy.

      Using current sales of electric cars as a guide to the future is meaningless. It looks like many European countries (at least) will have effectively banned ICE vehicles within 10 years.

      --
      To have a right to do a thing is not at all the same as to be right in doing it
    6. Re:And ... if they hadn't? by mjwx · · Score: 2

      If I had stock in Tesla (or any car company) I would rather want to know how many cars they sell, not how many they produce. Selling makes you rich, not producing. Producing only makes you poor.

      Nope. You can sell all you want, but if you have no product people are going to ask for their money back.

      Seen plenty of companies try to sell their way out of a production problem, it's never worked. Selling is less important than producing as good products sell themselves.

      Finally, the saying your looking for regarding Tesla is "revenue is vanity, profit is sanity". It doesn't matter how much you sell if you're making a loss on each one.

      --
      Calling someone a "hater" only means you can not rationally rebut their argument.
    7. Re:And ... if they hadn't? by haruchai · · Score: 3, Informative

      "If you only look at the quarter average, they won't be making anywhere near 5000 a week, especially given they've had several shutdowns to retool"

      They produced 28,578 Model 3s in Q2 vs 9766 in Q1 2018 so the avg weekly production went from 751 to 2198, an improvement of 342%

      --
      Pain is merely failure leaving the body
    8. Re: And ... if they hadn't? by dev-in-seattle · · Score: 2

      Remember that to maximize the tax deduction they reduced us sales in q2 to say under 200k, lots more went to other countries like canada. Q3 will be much higher sles. So look at sales and production.

    9. Re:And ... if they hadn't? by Solandri · · Score: 2

      I doubt the shorters are that worried. Tesla stock has a market cap close to GM's right now. GM produces more than 8,000 cars per day . So there's still a huge chasm between Tesla's valuation and reality.

    10. Re:And ... if they hadn't? by LynnwoodRooster · · Score: 2

      As of 8:57 AM PST on July 2nd, it's at $337.46 and falling... Looks like the market doesn't like the report of missing their goal...

      --
      Browsing at +1 - no ACs, I ignore their posts. So refreshing!
    11. Re:And ... if they hadn't? by Solandri · · Score: 2

      Generally, everything that's produced is sold. People have this fanciful misconception that unsold merchandise is disposed of in landfils, probably due to journalists trying to make their stories sound more dramatic. It doesn't work like that.

      When you over-produce something (supply exceeds demand), the cost to produce that inventory is a sunk cost. You've already paid for it, meaning there's no way to get it back (you can't go back in time and not spend the money to produce the items). So the cost to manufacture the product becomes a non-factor. Even recovering part of the production cost is preferable to recovering none of it. So when supply exceeds demand, you simply lower the price (below manufacturing cost if necessary) until the demand increases to match the supply you've got. And eventually everything you've produced gets sold.

      I had a run-in with a store owner who didn't understand this. He'd bought some Intel 80286 laptops for resale. When they didn't sell as well as he'd hoped, he refused to lower their price below what he'd paid for them. Two years later when 80486 laptops were the norm, he was still trying to sell the 80286 laptops for the same price as 80486 laptops, so of course nobody was buying. He ended up losing his entire investment in those laptops. If he'd ignored the sunk costs and priced the laptops below his purchase price, he might have been able to sell them losing only 20%-30%. Instead he lost 100%.

    12. Re:And ... if they hadn't? by Rei · · Score: 2

      Yes, there's 15k in transit right now. But do you think there's any other manufacturer out there who wouldn't do likewise? GM's up next to hit their limit, do you honestly think they won't try to time it?

      --
      Why must all aquatic villains play the organ?
    13. Re:And ... if they hadn't? by Ogive17 · · Score: 3, Insightful

      Who do you think sells spare parts to the dealerships? Or are you under the impression dealers order original equipment parts directly from the manufacturers?

      --
      "Action without philosophy is a lethal weapon; philosophy without action is worthless."
    14. Re:And ... if they hadn't? by Rei · · Score: 2

      It did not make the lines for those 8000 cars in the past year. Don't confuse momentum with acceleration. GM's current infrastructure was accumulated over decades. And it can't just magic its way into suddenly becoming an EV-producing infrastructure. That takes extensive capital investment and many years. The thing that Tesla's been doing, and its "competition" has not been.

      Some of the competition has finally started to pony up the necessary cash to compete. So game on.... several years from now when said investments actually start to pay off. In the meantime...

      --
      Why must all aquatic villains play the organ?
    15. Re:And ... if they hadn't? by Rei · · Score: 2

      Tesla consistently shows increase in unit costs with increased production volume

      Flatly contradicted by the quarterly reports, but hey, this is Slashdot, make up whatever you want. :)

      And there is no "momentum" either

      Yeah, about that...
      About that...

      Tesla has repeatedly failed their promises, for example that of 6000 model 3 cars/weekly by end of June,

      Do you not even read what you link? Literally, the very first sentence:

      SAN FRANCISCO (Reuters) - Tesla Inc (TSLA.O) is aiming to ramp up production to 6,000 Model 3 cars per week by the end of June to reach its weekly goal of 5,000 and allow for a margin of error

      --
      Why must all aquatic villains play the organ?
  2. Rubbing my hands with glee by Anonymous Coward · · Score: 5, Insightful

    At the thought of all those day traders with HUGE shorts against Tesla realizing that they're going to get absolutely frickin' REAMED.

    1. Re:Rubbing my hands with glee by dehachel12 · · Score: 2

      yup, stock is already up 6%.

    2. Re:Rubbing my hands with glee by Anonymous Coward · · Score: 5, Insightful

      The shorters are the ones who set themselves up to profit from the misfortune of others, and collectively have also been working to bring about that misfortune. If it fails then it fails expensively, which discourages people from that practice thereby reducing the amount of misfortune in the world.

    3. Re:Rubbing my hands with glee by Barsteward · · Score: 3, Interesting

      In this case, yes. Shorters (or anyone for that matter) who spread lies and misinformation to game the market deserve all the shit they get when it goes badly

      --
      "The hands that help are better far than lips that pray." - Robert Ingersoll (1833-1899)
  3. I hope this Elon Musk guy ... by Qbertino · · Score: 5, Interesting

    ... and his crew succeed a million times over and become filthy rich while doing it. The penance with which Musk pursues his visions is inspiring and he serves as a very neat role model.

    Two thumbs up for scaring the living sh*t out of the leading German car industry which, IMHO, has become way to complacent with its success.
    And thanks for paving the way into carbon neutral traffic and land-transport.

    My 2 eurocents.

    --
    We suffer more in our imagination than in reality. - Seneca
  4. Beating a deadline late by Anonymous Coward · · Score: 4, Insightful

    "Beating a self-imposed deadline, the final car rolling off the assembly line on Sunday morning, several hours after the midnight goal set by Musk, two workers at the factory told Reuters on Sunday."

    Um, if the final car rolled off the line several hours AFTER the midnight deadline, then they didn't actually beat it.

    1. Re:Beating a deadline late by gerald.edward.butler · · Score: 5, Informative

      If the production shift started Saturday before midnight, then, that shift's production counts towards that week. That is fairly standard practice.

  5. Re:hmmm by dehachel12 · · Score: 2

    sure. And why wouldn't they be able to put in those extra shifts all the time?

  6. Re:hmmm by Daemonik · · Score: 2, Informative

    You can't run a line 24/7/365. There's routine maintenance, cleaning and various other reasons that production equipment needs to shut down for a period of time.

  7. Re:Well done - but not sure I’d buy one... by Daemonik · · Score: 3, Interesting

    Makes me think of that 80's movie Gung Ho where they rushed production to keep from being closed and cars were rolling off the line missing tires...

    Plus with Tesla's penchant to make production changes on the fly, and the questionable build quality of the Model 3's they've already produced.. yeah, pass.

  8. Re:hmmm by Rei · · Score: 5, Informative

    sounds like they have done the same thing as last quarter, realised they could not meet the number so put on a heap of extra shifts in the final week so they could get it across the line for the numbers.

    Meanwhile, in the real world, despite shorts insisting that last quarter's weekly numbers (2k) would be an unsustainable burst rate, they maintained it for weeks, all the way up to the next scheduled downtime. Then they got back up to 3,5k and maintained that until the next set of upgrades. Now they're at 5k. But if you really think the 5k is a burst, by all means short that.

    --
    Why must all aquatic villains play the organ?
  9. Re:Musk is a braggard and underachiever by Anonymous Coward · · Score: 2, Informative

    he does consistently meet his targets
    he is just consistently to optimistic in his predictions of when he'll meet those targets

  10. Deadlines by sjbe · · Score: 4, Interesting

    Corporate goals/deadlines are generally always 'self imposed'. Seems folks think Tesla deserves some type of credit for this?

    Not where there are big interest payments coming due in the near future.

    It is the mark of a well run company to be able to accurately predict performance and then to hit those goals on schedule.

    That's one way to measure it but the most important measure is their ability to consistently develop and maintain substantial free cash flow. Nobody really cares if a company meets artificial expectations if they consistently generate substantial profits. Companies generally can only "predict" performance accurately by fudging the numbers anyway. If you see a company that consistently "beats" wall street expectations by just a little every quarter, you can be dead certain there is some financial engineering going on. (I'm an accountant so I should know) In reality businesses are rarely so predictable so some amount of variation should be expected. You just don't want any huge negative surprises but a little up and down is generally fine unless you are some wall street asshat who only cares about the current quarter.

    Musk isn't very good at defining targets that can be hit on schedule and/or hitting them on schedule. That doesn't mean he will fail, but it is generally a bad sign.

    For most companies I would regard this as a negative but it's no secret that Musk sets very hard to achieve "deadlines" all the time so I think that is baked into the stock price. In a way it's kind of genius in that he acts a little irrational so it makes it harder for analysts to hold him to a standard of performance. He's also taking a page from the Amazon playbook in not really giving a shit about short term results and apologetically so.

  11. #factorygated by fozzy1015 · · Score: 5, Informative

    Read what Elon actually said. 5000 Model 3s were 'factory gated', not produced. That means, according to Elon himself, a chunk of that number were already built at the beginning of the last week of June. Knowing this week was coming up, that chunk could be a significant portion. They are counted in the final tally even though in the last week Tesla may have done as little as move them from one lot to another. So Tesla didn't even pull off a true 5K burst week. This is why sustained production numbers are the only accurate ones. Those numbers are what Moody's pays attention to.

    1. Re:#factorygated by apoc.famine · · Score: 2

      Sure, but one key point that a lot of people are missing is that he's playing a numbers game to keep production numbers down as well as a numbers game to keep them up. Now that they're out of Q2 he doesn't have to keep the production numbers down to retain the tax incentive anymore.

      It had to expire at some point, because it's based on the total number of cars sold, but the pressure was to avoid doing hitting that mark at the end of a quarter which would trigger the incentive to laps starting the next quarter. Now they're poised to hit that number early this quarter, but all of the cars sold will have the incentive until Q4 starts. So the pressure now is to crank out as many cars as possible, to meet the Q3 demand which will probably lower in Q4 due to the lack of incentive.

      Where you're curious to see if they can even make 5k/week, I'm curious to see how much they've been holding back. My guess is that it's quite a lot, and I wouldn't be surprised to see 7k/week in Model 3s by August.

      --
      Velociraptor = Distiraptor / Timeraptor
  12. Already sold (for now) by sjbe · · Score: 2

    If I had stock in Tesla (or any car company) I would rather want to know how many cars they sell, not how many they produce.

    Every car they produce at the moment is effectively already sold so at least for now it's the same number. Once they get through the initial bolus of orders then it will be more interesting. Of related interest Tesla doesn't maintain large stocks of inventory like the traditional automakers (they are basically building to order), nor do they account for when a sale occurs in precisely the same way either.

  13. "Underachiever"? by sjbe · · Score: 2

    However, nobody else brags near his level and where he underachieves, nobody else goes to start with.

    "Underachieve"? Seriously? Yes he sets unrealistic self imposed deadlines and misses a fair number of them but anyone calling Musk an underachiever is delusional. The guy has started PayPal, SpaceX, Tesla, SolarCity, and The Boring Company and he actively manages the last four. He has completely reshaped the space launch business and it looks likely he will do the same to the auto business. If that's underachieving then give me some of that.

    Frankly if you had achieved 10% of what he has you'd be bragging about it too. And bragging isn't really a problem if you can actually back it up and so far he mostly has.

  14. Short selling is fine by sjbe · · Score: 4, Insightful

    The shorters are the ones who set themselves up to profit from the misfortune of others, and collectively have also been working to bring about that misfortune.

    When a stock is as irrationally over priced as Tesla there is nothing wrong with betting that it will fall back toward sanity. Honestly we need people who are willing to bet with their own money when something seems wrong. Tesla is doing some really interesting things but there is no rational basis for them to have a market cap larger than Ford. I honestly am kind of a fan of Tesla but I'm also a fan of financial sanity.

    Furthermore when you are in a mature market like automobiles ANY investment is de-facto a bet on the misfortune of others. If you buy stock in Ford you are effectively hoping for misfortune for Toyota or GM. It's near as makes no difference a zero sum game. If you buy stock in Tesla you are hoping for misfortune for their competitors. That's fine but it's not really much different than shorting TSLA directly.

    If it fails then it fails expensively, which discourages people from that practice thereby reducing the amount of misfortune in the world.

    They are taking a risk and they are well aware of that fact but I think their thesis is correct. Tesla's current stock price cannot be justified with any rational analysis of likely future free cash flows. A $60 billion market cap on a company with $11 billion in revenue that has never made an operational profit? That's bananas. The only real question is when Tesla's stock price will come back to Earth. Might take a while but sooner or later it has to happen.

    1. Re:Short selling is fine by cheesybagel · · Score: 2

      Ford, a company that killed all their car models, to focus on constructing trucks and SUVs exclusively, at a time when oil prices are going up? If anything I think they are over valued.

    2. Re:Short selling is fine by sjbe · · Score: 4, Insightful

      Ford, a company that killed all their car models, to focus on constructing trucks and SUVs exclusively, at a time when oil prices are going up? If anything I think they are over valued.

      Several problems with your analysis.
      1) I think you hugely underestimate the demand for trucks, particularly in the US
      2) Ford has pretty much never made a profit on passenger cars in the last 30 years.
      3) There is nothing preventing them from electrifying their trucks to hybrids or EVs and in fact Ford is doing just that.
      4) Ford is comparably priced to comparable companies with comparable product portfolios. They also posted a profit of $8.4 billion last year. That sort of profit easily justifies a market cap of $40 billion.

  15. Irrational exuberance all over again by sjbe · · Score: 4, Insightful

    And you claim that with what authority?

    Simple logic. Ford made $8 billion in PROFIT last year on $156 billion in revenue and has a market cap of $40 billion or so. Tesla lost $2 billion on $11 billion in revenue and has a market cap of $60 billion? Further Tesla has shown no credible path whereby they will generate profits superior to Ford's in the future. If you think that makes any kind of sense you are out of your mind. There is no rational scenario you can propose whereby Tesla is going to generate enough profit to justify that market cap in less than 15 years (and that's being generous) even with ludicrously optimistic assumptions.

    I'm not entirely disagreeing, but I'm not willing to make the claim that it's "irrationally over priced", because Tesla is in a position that few companies have ever been in.

    Evidently you do not recall the dotcom era around 1998-2000. Irrationally overpriced companies are nothing even remotely new and Tesla is not covering any new ground there. Seriously, show me any credible story whereby Tesla generates enough profits to justify their current market cap in less than 15 years. At the end of the day stock prices and market caps are all about profits (including expected profits), otherwise investors eventually have to look elsewhere to make money. If I invest $1000 in Tesla but have to wait 15 years to recover my money while playing a game of who is the greater fool then I'm an idiot.

    Tesla has already sold pretty much all of the vehicles it will produce this year, and maybe next year, without sales people, showrooms or a national advertising campaign.

    Impressive but let me know how you think they are going to manage that trick when they sell as many vehicles as Ford does. It's easy to sell out when you cannot produce all that much to begin with. 5000 vehicles a week? Ford makes and sells about 17,000 F-150s each week just on that model alone and they aren't scrambling to do it either. And more importantly they are making huge profits along the way.

    Yes, compared to the established car companies, Tesla's valuation looks insane.

    Compared to pretty much ANY company Tesla's valuation IS insane.

  16. Re:hmmm by lgw · · Score: 3, Funny

    It will be a dire week for short sellers. I finally sold my TSLA last week, so it's sure to double next week!

    --
    Socialism: a lie told by totalitarians and believed by fools.
  17. Re:Trump dies in Federal Prison either way a trait by Sarten-X · · Score: 2

    Everybody with whom you disagree is a Russian bot.

    Now, that's not actually what I said at all. I said there are bots and sockpuppets on both sides, but they're focusing more on stirring up anger than having actual discussion. For example, one of the preferred tactics on both sides is "whataboutism", where they will bring up a completely unrelated subject like a recent court decision to steer the conversation away from rational analysis and towards partisan vitriol.

    Did you know the Supreme Court, in effect, just destroyed public sector unions?

    Oh look, there it is!

    Why don't you focus on issues instead of the stupid Russian interference fantasy?

    Foreign interference is an issue. It is probably the most important issue, because it undermines the legitimacy of every other democratic process.

    Take your example, for instance. The SCOTUS has determined that collective bargaining is not necessarily always something a non-union worker wants (regardless of whether it's in their best interest), so under the First Amendment, non-union workers have the freedom to choose not to associate with the union.

    Now, it's certainly easy to think this is a purely American problem. It's a case in an American court about American workers interpreting American laws governing American business practices. However, it's still a matter of international interest, as those American public-sector organizations are responsible for handling how the United States executes the duties of government, which in turn affects how the United States can compete globally with foreign efforts. If a foreign power can sway the American policy in a way that harms America's economic capabilities, they will create opportunities for their own advancement.

    Similarly, American elections are vitally important for determining American policy. If a foreign government is able to promote a narcissistic President, for example, they would be able to sway any policy or political negotiations by simply rolling out red carpet and offering copious amounts of insubstantial flattery. It is imperative, then, that we fully investigate any allegation of impropriety during elections. Everything - from campaign funding to personnel selection, and beyond - should be open to scrutiny, even if nothing is ultimately found.

    Even if the investigation ultimately finds no foreign influence, having a thorough investigation process itself deters foreign powers from trying to influence elections, as they can be sure the investigation will make such influence difficult to hide, at best.

    --
    You do not have a moral or legal right to do absolutely anything you want.
  18. Long term versus looooooong term by sjbe · · Score: 2

    The stock valuation is definitely high because of speculation, but it's long term not short.

    How long do you think is "long term"? Even a long term play still needs to have a justifiable ROI. It doesn't matter if it returns a 10% gain if it takes 10 years to do it based on the companies operating fundamentals.

    If they can actually maintain sales and production of 5000 Model 3's a week that will generate profits around a couple billion a year, working from the assumption that their gross profit margin is only 20%.

    Gross margin is not relevant here except insofar as it affects net margin. If Tesla builds 5000 Model 3s per week and sells them for $50K each then that is ~$13 billion in revenue (slightly over double their current revenue). 20% gross margin is in line with other automakers so the question is what the net margin will be. The most profitable automakers out there top out at around 11% net margins. Let's pretend Tesla can match that somehow even though they clearly won't in the near term. That would be a profit of $1.43 billion assuming some ludicrously optimistic assumptions come to pass. But realistically Tesla would be lucky to capture a fraction of that in the next few years. They might be very profitable in time but it won't happen in the next 12 months and they have some debt to serve next year.

    Then you have to figure out how long it would take for the shareholders to recoup their money. With a market cap of $60 billion (equity) plus $10 billion in debt (debt gets paid first over equity) and profits of $1.43 billion it will take 49 YEARS for TSLA to generate a positive return on that investment at current share prices. ROI = Annual Cash Flow / Equity and that works out to around a 2.8% ROI under completely unrealistic profit assumptions of 11% net margins. I'm a patient guy but I need an ROI before I'm dead.