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Netflix is Testing a New 'Ultra' Tier of Service (cnet.com)

Netflix may be introducing a new, higher tier of service. From a report: Known as Ultra, the new tier would allow four devices to receive Ultra HD video and audio streaming simultaneously, according to Italian blog Tutto Android. Netflix currently has three subscription plans: $7.99 Basic, $10.99 Standard and $13.99 Premium. Basic allows users to watch Netflix on one screen at a time; Standard allows viewing on two screens; and Premium allows four screens. Screens can be TVs, laptops, tablets or smartphones. "We continuously test new things at Netflix and these tests typically vary in length of time," Smita Saran, a Netflix spokeswoman, said in an email. "In this case, we are testing slightly different price points and features to better understand how consumers value Netflix."

3 of 126 comments (clear)

  1. Re: What about content tiers? by Anonymous Coward · · Score: 0, Informative

    Netflix originals are mostly garbage. No thank you.

  2. Re:I'm confused by JaredOfEuropa · · Score: 4, Informative

    Ultra is not a new tier, it’s the new Premium. You’ll have to pay more for what you have now, or get downgraded.

    --
    If construction was anything like programming, an incorrectly fitted lock would bring down the entire building...
  3. It was fun while it lasted by ruddk · · Score: 3, Informative

    but we are back to the same old cable tv crap. Subscribe to 5 services to get what we want. The main difference is that it is over IP, on demand and the company names have changed a bit.
    Not that I expected that it would turn out otherwise.