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Digital Ads Are Starting To Feel Psychic (theoutline.com)

It seems like everyone these days has had a paranoiac moment where a website advertises something to you that you recently purchased or was gifted without a digital trail. According to a new website called New Organs, which collects first-hand accounts of these moments, "the feeling of being listened to is among the most common experiences, along with seeing the same ads on different websites, and being tracked via geo-location," reports The Outline. The website was created by Tega Brain and Sam Lavigne, two Brooklyn-based artists whose work explores the intersections of technology and society. From the report: "We are stuck in this 20th century idea of spying, of wiretapping and hidden microphones," said Brain. "But really there is this whole new sensory apparatus, a complicated entanglement of online trackers and algorithms that are watching over us." It is this new sensory apparatus that Brain and Lavigne metaphorically refer to as "new organs," as if the online surveillance framework used by social media platforms like Facebook has somehow transfigured into a semi-living organism. "These new organs don't actually need to listen to your voice to know that you like Japanese knives," Lavigne told me. "They actually have ways of coming to know things about you that we don't fully understand yet." In other words, these new methods of data collection have become so uncannily accurate in their knowledge of you as to occasionally feel indistinguishable from actual ears listening in on and understanding intimate conversations.

There are a few things that we do already know about these new "organs" of data processing, as defined by Brain and Lavigne. We know, for instance, that they have an insatiable appetite for personal data. They gather this by first tracking online activity, which is enough to tell them what people like, what they search for, what they listen to, what they read, where they're walking for dinner, and also, worryingly, who their friends are and what they like, read, purchase -- data that is gathered without their awareness. But, then, the organs also gather information purchased from commercial data brokers about people's offline lives, like how many credit cards they own, what their income is, and what they purchase when they go grocery shopping. And all of this information is triangulated with friends' data, because if they know what those dear to you are buying -- a Japanese knife, for instance -- there is a good chance that that person will be interested in that very same thing. The new organs process this enormous amount of information to break you down into categories, which are sometimes innocuous like, "Listens to Spotify" or "Trendy Moms," but can also be more sensitive, identifying ethnicity and religious affiliation, or invasively personal, like "Lives away from family." More than this, the new organs are being integrated with increasingly sophisticated algorithms, so they can generate predictive portraits of you, which they then sell to advertisers who can target products that you don't even know you want yet.

7 of 182 comments (clear)

  1. Or block google analytics. by Anonymous Coward · · Score: 4, Informative

    Google Analytics is what makes things look "psychic".

    I was wondering why my iPad, which doesn't have any blockers, always shows ads for the last things I shopped for from companies I shopped at.

    Common denominator that made the ads look "psychic"?

    Google Analytics.

    Ghostery and uBlock are pretty good.

  2. Re:I use NoScript by vtcodger · · Score: 3, Informative

    Or you can use the the hosts file available at http://winhelp2002.mvps.org/ho... It's a little bulky at 470K bytes or so, and I haven't the slightest idea where Windows hides the hosts file nowadays (Unixen put it where they always have at /etc/hosts) But it certainly does work for linux.

    If and when web advertisers clean up their act and quit trying to play games with me and MY computer, I'll be more than happy to remove my hosts file and display their ads (if they will kindly serve them promptly and keep the number and bandwidth within reason. And as long as they don't even think about including audio). .However, I imagine that in practice, I'll simply skip past their ads just like I do with magazine and newspaper ads.

    --
    You can't see ANYTHING from a car, You've got to get out of the goddamned contraption and walk...Edward Abbey
  3. Re:I use NoScript by viperidaenz · · Score: 3, Informative

    Usually C:\Windows\System32\drivers\etc

  4. Re:I use cash by riverat1 · · Score: 3, Informative

    I use cash for anything up into the $200-$300 range, maybe higher than that if I plan ahead. That way they don't get any tracking information from me. I recently had to break down and order a dryer door switch on-line after not being able to find it locally. After that I kept getting advertisements for dry door switches. How many of them do they think I need?

  5. Re:I wouldn't know.... by Known+Nutter · · Score: 4, Informative

    Just going to leave this here:

    https://pi-hole.net/

    --
    Beware of the Leopard.
  6. It's about the searching, not the storing by raymorris · · Score: 3, Informative

    It's not about storage space, in this case. It's about searching through 20,000 lines several times each time you load a page. Suppose a page calls resources from five different domains. The system then has to go through those 20,000 lines five times before it can start loading the page.

    With that many entries, it's about time to instead run named in a caching configuration (the default for some distributions), except add the blacklisted entries. Alternatively, put the blacklist in a browser extension so it never even asks the system to look up the name, and then try to connect to 127.0.0.2 or whatever you point it at.

    1. Re: It's about the searching, not the storing by Anonymous Coward · · Score: 4, Informative

      Er, his 'software' is an app that downloads a list from multiple sources, sorts and merges and spits out a host file.
      Or so I'm told. By a friend.

      It also has the capacity to add your 'favourites' to the beginning so that they are found more quickly.

      All the increases in performance that he claims are based on making a lookup from a host file vs making a DNS request, or by comparing resource usage from a host-only solution vs a mix of browser extensions and/or AV.

      His claims hinge on some very specific comparisons with shifting goalposts. A lookup from a host file is milliseconds faster than querying DNS, but the savings you make are swamped by the minutes you need to spend tending the host file each time you browse - opening his app, downloading, sorting, merging, writing etc. Using hosts alone uses considerably less resources than using browser extensions and or antivirus products, but a host-only solution isn't recommended by anyone - even he won't make that claim any more.

      He posts some comparisons of browsers using (IIRC AdBlock) vs not. It's a bit dated, but it's of the order of low triple digits of MB. When most machines, these days, are running with GBs of RAM, a couple of hundred MBs is single digit percentage of system resources at maximum.

      The entire point of computing resources is to use CPU, RAM and disk to perform tasks that would otherwise have to be performed by me. Using RAM to run a browser app to make administering a blacklist is exactly what I want to spend resources on. Saving those resources by increasing manual intervention is losing sight of why those resources are useful.

      If you are on a system that's constrained in some fashion, then perhaps a lower level and lower resource solution like using the host file makes sense. It's hard to to find real world cases. If the resources are constrained enough, why is it being used for general browsing, and if it is being used for general browsing, why not look at blocking at the router/firewall than on the device? For most people it's a false economy. As a solution, blocking based on a host file was more useful when people had a single internet connected device that was a lot less powerful than today.

      Using a host file is a blacklist. From a security perspective, a black list is of the form 'allow all and block [list]'. This is inefficient and ineffective. You are better from an efficiency and effectiveness to whitelist - 'allow none except [list]'.

      You mention uBlock, have you taken a look at uMatrix? By the same author, it has a fairly intuitive interface that lets you block/allow by site and by resource requested (script, css, image, etc.). You get to choose what, apart from the domain and child domains that you visit are allowed to be called. That can either be a temporary permission, or saved as a rule. No association with the maker - I've used and like uBlock but have mostly moved to uMatrix.